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MBA Master of Business Administration - Digital Marketing

Course overview

Start date

September 2021

Subject area

Business Management, Entrepreneurship and Finance

Attendance

Full-time

Part-time

Learning

On campus, dual delivery

Course summary

This course is subject to validation.

The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations, means marketing practices now rely heavily upon analysis and interpretation of digital data. 

This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design – big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision making.

Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.

Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future; it’s accredited by the Chartered Management Institute, so you can be sure you’re learning the leadership skills that employers really need, and our expert staff have the depth of knowledge to turn your passion and ambition into a realisable goal.

Return to campus: dual delivery

In a Covid-secure environment, enjoy learning on our state-of-the-art campuses and flex between online delivery

Find out more

Placement

You can opt to have a placement year to gain hands on experience in the real world and effectively connect what you will have learnt at university to the industry

Management and leadership skills

Develop these key skills by understanding organisational behaviour and motivation.

Learn from experts

Learn from inspiring guest speakers and work with students from across the globe to gain valuable new perspectives in one of the world’s best cities for business.

EnquireVisit
I'm very glad that I chose the path that I did and have the MBA in my back pocket moving forward. UEL's MBA gave me an invaluable depth of knowledge in global business and the roles each department plays within an organisation. Those tools have opened up doors for me globally, and were a factor in the success of me achieving my dream job. I'd recommend it to anyone looking to improve their career path and skills.
Stefan Nielsen , MBA Graduate
MBA Graduate Stefan Nielsen

Fees and funding

£10,280 to fund your Masters Programme under the Postgraduate Loans (PGL) scheme

Postgraduate Loans (PGL)

The Postgraduate Loan (PGL) provide non means-tested loans of up to £10,906 to taught and research masters students.  It will be paid to students as a contribution towards tuition fees, living costs and other course costs.

Applications are made directly through Student Finance England

Eligibility

Whether you qualify depends on:
•    if you’ve studied on a postgraduate course before
•    your course
•    your age
•    your nationality or residency status

Full eligibility can be found here 

Please take a look at the Postgraduate Loans for an overview of the new funding.

Apply for a 50 per cent discount on your tuition fees! You can get a 50 per cent discount on course fees through a UEL Postgraduate Scholarship.

The scholarship is open to full-time and part-time UK and EU students of taught postgraduate courses. *Exclusions apply.

Find out more about full eligibility criteria and how to apply.

Terms and conditions apply.

How we can help you

Did you know that with a postgraduate qualification you can expect to earn more than someone who only holds an undergraduate degree?

If you want to build new skills, change career paths, or further your career prospects, a postgraduate degree can help you. Our range of scholarships and bursaries will make financing your education that much easier. Below is some of the funding available to support you in your studies:

Terms and conditions apply.

There are a number of ways you can pay your fees to UEL
•    Online payment facilities
•    By telephone
•    In person at our Docklands or Stratford campus
•    Bank transfer
Full information on making payments can be found here
 
If you wish to discuss payments to the University, please contact our Income Team on 020 8223 2974 or you can email creditcontrol@uel.ac.uk

Below are some ideas on how to fund your postgraduate study:

The Student Money Advice and Rights Team (SMART) are here to help you navigate
your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and
university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
UK
£11,400

2 Year Masters with Industrial Placement

Year 1 fee:
£11,400

Year 2 fee (Industrial Placement):
£3,000

EU, EEA and Swiss Nationals starting a course in September 2021, will no longer be eligible for Home fees. However, such nationals benefitting from Settled Status or Citizens' Rights may become eligible for Home fees as and when the UK Government confirms any new fees regulations. Further information can be found at UKCISA

Tuition fees are subject to annual change. Fees for future years will be published in due course.
Apply for a 50 per cent discount on your tuition fees! You can get a 50 per cent discount on course fees through a UEL Postgraduate Scholarship.

The scholarship is open to full-time and part-time UK and EU students of taught postgraduate courses. *Exclusions apply.

Find out more about full eligibility criteria and how to apply.

Terms and conditions apply.

How we can help you

Did you know that with a postgraduate qualification you can expect to earn more than someone who only holds an undergraduate degree?

If you want to build new skills, change career paths, or further your career prospects, a postgraduate degree can help you. Our range of scholarships and bursaries will make financing your education that much easier. Below is some of the funding available to support you in your studies:

Terms and conditions apply.

There are a number of ways you can pay your fees to UEL
•    Online payment facilities
•    By telephone
•    In person at our Docklands or Stratford campus
•    Bank transfer
Full information on making payments can be found here
 
If you wish to discuss payments to the University, please contact our Income Team on 020 8223 2974 or you can email creditcontrol@uel.ac.uk

Below are some ideas on how to fund your postgraduate study:

The Student Money Advice and Rights Team (SMART) are here to help you navigate
your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and
university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
UK
£1,900

Per 30 credit module

EU, EEA and Swiss Nationals starting a course in September 2021, will no longer be eligible for Home fees. However, such nationals benefitting from Settled Status or Citizens' Rights may become eligible for Home fees as and when the UK Government confirms any new fees regulations. Further information can be found at UKCISA

Tuition fees are subject to annual change. Fees for future years will be published in due course.

As part of the Tier 4 student visa requirements, UK Visas and Immigration (UKVI) estimate that you will need £1,265* per month to cover your living costs. It includes expenses for accommodation, food and drink, travel within London, text books, entertainment, clothing, toiletries and laundry. Most Tier 4 students are required to show they have sufficient funds to cover the first nine months of the course before they start- a total of £11,385- in addition to the tuition fees. You can find more information about the specific requirements of the Tier 4 student visa here. The amount that you will spend can vary depending on your lifestyle. The UKCISA International Student Calculator can help you plan and manage your money.

* Please note the Immigration Rules are subject to change and this figure is likely to be increased by UKVI year on year. Please therefore check our ISA page for more information at the time of preparing your visa application.

Deposits and paying by instalments

International students are required to pay a deposit prior to being issued a Confirmation of Acceptance for Studies (CAS).

Your remaining balance will be paid in five monthly instalments over your first term. The first of these instalments must be paid when completing your enrolment on arrival at UEL. Please follow the payment instructions here.

After the required payment has been made, you will be asked to complete the online International Student Reply Form to confirm your acceptance of our offer and of our terms of admittance and fees policy.

Our International team at UEL are available for advice and guidance on studying in London, fees, scholarships and visa requirements.

Email: international@uel.ac.uk

Tuition fees
International
£15,720

2 Year Masters with Industrial Placement

Year 1 fee:
£15,720

Year 2 fee (Industrial Placement):
£3,000

EU, EEA and Swiss Nationals starting a course in September 2021, will no longer be eligible for Home fees. However, such nationals benefitting from Settled Status or Citizens' Rights may become eligible for Home fees as and when the UK Government confirms any new fees regulations. Further information can be found at UKCISA

Tuition fees are subject to annual change. Fees for future years will be published in due course.

Entry requirements

From
Degree
Minimum 2:2 Honours

We would normally expect you to have Grade C in GCSE English and Maths. 

INTERNATIONAL

(Including European Union)

SEE YOUR COUNTRY
Overall Academic IELTS 6.0 with a minimum of 6.0 in Writing and Speaking; minimum 5.5 in Reading and Listening (or recognised equivalent).

If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course. Find out more.

As an inclusive university, we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have the relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application – in particular your personal statement - to help us decide on your eligibility for the course.

Please note that some courses require applicants to meet the entry requirements outlined on the course page. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.
You can speak to a member of our Applicant Enquiries team on +44 (0)20 8223 3333, Monday to Friday from 9am to 5pm. Alternatively, you can visit our Information, Advice and Guidance centre.

What you'll study

We consistently review and develop our courses and modules to ensure they are up-to-date with sector and industry graduate skills demands. Course structure, modules and options are subject to change.

You'll study the following core modules:
  • Managing Strategy, Operations and Partnerships
  • Managing Financial and Human Resources for Sustainable Business Success
  • Responsible Marketing in the Digital Age
  • Mental Wealth: Professional Exchange and Applied Research
  • Developing Marketing Strategy
  • Applied Digital Marketing Project
These are the optional modules:
  • Industrial Placement
  • Extended Work Project
You can opt to have a placement year, gaining hands on experience in law and connecting what you've learnt at University to industry.

How you'll be assessed

Knowledge is assessed by

  • Coursework
  • Essays
  • Examinations

  • Thinking skills are assessed by
  • Coursework
  • Examinations
  • Project work


  • Practical skills are assessed by
  • Practical reports
  • Portfolio completion


  • Skills for life and work (general skills) are assessed by
  • Project work
  • Group work


  • Students with disabilities and/or particular learning needs should discuss assessments with the Course Leader to ensure they are able to fully engage with all assessment within the course.

    Course specification

    How you'll learn

    You are able to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments. Many of our students make use of this flexibility and this may impact on the overall duration of their study period.

    Knowledge is developed through guided reading, knowledge-based activities with feedback and online discussions and activities. Thinking skills are developed through reflective activities with feedback and online discussions and activities.

    Practical skills are developed through IT activities with feedback and research skills-based activities with feedback. Skills for life and work (general skills) are developed through planning activities with feedback and project work.

    Students on the MBA (Digital Marketing) with Placement route will be expected to undertake a 30 weeks work placement. The placement is worth an additional 120 credits. UEL will assist you in finding a placement and will advertise opportunities on the UEL Employment Hub. However, it is ultimately the student’s responsibility to source a valid placement. Further details on placement is contained in the placement handbook.

     

    Who will teach on this course

    Ejike Udeogu

    What you'll learn

    You'll gain a thorough understanding of the assumptions, logical structure and limitations of business, management and marketing concepts, theories and ideas. Understand the management of finance, including the use of accounting and other information systems for managerial applications. Most importantly, comprehend the role of marketing planning in terms of organisational strategy.

    Develop critical thinking skills to evaluate the relevance of diverse business, management and marketing theories and concepts and apply these theories and concepts to various issues and contexts. Investigate market research designed to answer key strategic management questions.

    Subject-based practical skills will teach you how to develop and implement appropriate strategies and solve complex problems using appropriate decision-making. You will be able to design and execute marketing plans that are appropriate to an organisation’s requirements.

    The programme will also offer you an optional placement year, enabling you to experience marketing in the real world and effectively connect your university experience with it.

    Your future career

    The business magazine, Forbes, has calculated that successful MBA graduates pay back the cost of their qualifications within four to five years on average – with lifetime earnings greatly enhanced thanks to the qualification.

    Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner. As part of the course, you’ll study a specialised ‘Professional Development’ module that is specifically designed to help you boost your career prospects and make the most of your MBA in the employment market.

    Employers see candidates with an MBA as potentially more effective and therefore valuable as they examine at business issues with a fresh pair of eyes. And with our help you will develop the analytical and problem-solving skills that will benefit you through your entire career.

    MBAs are welcome in any sector anywhere in the world, and the course’s accreditation with the Chartered Management Institute will enhance your employability even further.

    You will also be able to take advantage of the worldwide MBA Alumni Network, and UEL's superb careers guidance.

    The qualification will enable you to go into any sector, anywhere in the world. Or if you have your own business idea and want to start up a company of your own, the knowledge, skills and qualities you develop on the entrepreneurship module will really help – and you can receive support from the university to assist your entrepreneurial ambitions.

    Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal

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    Our international team travel overseas regularly to meet prospective students and attend recruitment fairs. Our academics also give regular lectures overseas and are happy to speak to prospective students. In addition, we have a large worldwide network of advisors who can provide guidance and support with applying to study at the University of East London.
     

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