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Fees and Funding

Here's the fees and funding information for each year of this course

Overview

This course is subject to validation.

The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations means marketing practices now rely heavily upon analysis and interpretation of digital data. 

This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design – big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.

Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.

Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future; it’s accredited by the Chartered Management Institute, so you can be sure you’re learning the leadership skills that employers really need, and our expert staff have the depth of knowledge to turn your passion and ambition into a realisable goal.

What makes this course different

Student working on a laptop in a cafe

Placement

You can opt to have a placement year to gain hands on experience in the real world and effectively connect what you will have learnt at university to the industry

Students in discussion

Management and leadership skills

Develop these key skills by understanding organisational behaviour and motivation.

Lecturer teaching a class in the lecture theatre

Learn from experts

Learn from inspiring guest speakers and work with students from across the globe to gain valuable new perspectives in one of the world’s best cities for business.

WHAT YOU'LL LEARN

You'll gain a thorough understanding of the assumptions, logical structure and limitations of business, management and marketing concepts, theories and ideas. Understand the management of finance, including the use of accounting and other information systems for managerial applications. Most importantly, comprehend the role of marketing planning in terms of organisational strategy.

Develop critical thinking skills to evaluate the relevance of diverse business, management and marketing theories and concepts and apply these theories and concepts to various issues and contexts. Investigate market research designed to answer key strategic management questions.

Subject-based practical skills will teach you how to develop and implement appropriate strategies and solve complex problems using appropriate decision-making. You will be able to design and execute marketing plans that are appropriate to an organisation’s requirements.

The programme will also offer you an optional placement year, enabling you to experience marketing in the real world and effectively connect your university experience with it.

We consistently review and develop our courses and modules to ensure they are up-to-date with sector and industry graduate skills demands. Course structure, modules and options are subject to change.

DOWNLOAD COURSE SPECIFICATIONS

MODULES

  • Core Modules
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    Managing Strategy, Operations and Partnerships

    In this module will enable you to explore the process of creating, evaluating and developing strategy and operations. You will be introduced to the challenges and practices associated with becoming strategic leaders and how organizations manage their operations.
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    Managing Financial and Human Resources for Sustainable Business Success

     

    The module aims to develop personal and professional skills that enhance employability and career opportunities. On the other hand, the module aims to develop your understanding and skills in people management and leadership. You will learn some key theories that underpin the latest thinking in the knowledge and skills of being an outstanding leader and manager, regardless of sector (private, public, or non-profit sector).

     
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    Marketing in a Digital Age and Corporate Social Responsibility

    This module is designed to introduce you to contemporary principles and practices in marketing, in a customer-focused and market-oriented organisation. Relationship marketing is the recent marketing  approach that develops around the buying and consumption experience. As such the module aims to develop your in depth understanding of the strategic role of marketing in business, and its impact on the market and society in the digital age.

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    Mental Wealth and Applied Research

    This module provides the opportunity for you to demonstrate the ability to diagnose and investigate a live, complex business issue from a variety of perspectives, to locate the work within the body of contemporary knowledge, to collect and analyse data, to derive supportable conclusions and to make practical and actionable recommendations for change, improvement or enhancement of current practice.

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    Digital Marketing Strategy

    In this module, you will learn key digital marketing principles and how they can be used to develop digital marketing strategies within an organisation. You will be introduced to contemporary ideas around digital marketing and the role of traditional marketing theory in understanding the digital domain. The module will provide you with a digital marketing toolkit for “doing” marketing within the digital age but will also ensure that you have an important grounding in traditional marketing theory which is vital for successful digital marketing strategy.  This module will provide you with critical ideas and techniques for the creation of sector-leading digital marketing strategies within an organisation.
     

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    Applied Digital Marketing Project

    In this module, you will develop key marketing management skills and techniques for the development of professional marketing consultancy. You will be assigned an academic supervisor to help you develop your marketing plan for the client, working with them for a minimum of six face-to-face hours for the duration of the academic term. You will work through the entire marketing planning process in terms of marketing audits, customer audit, objective setting, marketing mix elements, marketing measurement, implementation and control. It is envisaged that this module will provide students with a managerial yet academically rigorous capstone project and will develop their skills in the areas of marketing planning, project management, digital marketing strategy and professional consultancy.

     
    Optional Modules
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    Industrial Placement

    The aim of this module is to enable students to undertake an unpaid work placement in a relevant employent environment to develop their employability and technical busiess management skills, within a real work environment to complement their current programme of study.

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    Extended Work Project

    The aim of this module is to enable students to undertake two extended work projects in a third sector and/or private / public sector organsiation and / or entrepreneurial organisation to develop their consulting and team working and management skills, within a real client project environment to complement their current programme of study.

HOW YOU'LL LEARN

You are able to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments. Many of our students make use of this flexibility and this may impact the overall duration of their study period. 

Knowledge is developed through guided reading, knowledge-based activities with feedback and online discussions and activities. Thinking skills are developed through reflective activities with feedback and online discussions and activities. 

Practical skills are developed through IT activities with feedback and research skills-based activities with feedback. Skills for life and work (general skills) are developed through planning activities with feedback and project work.

Students on the MBA (Digital Marketing) with Placement route will be expected to undertake a 30 weeks work placement. The placement is worth an additional 120 credits. UEL will assist you in finding a placement and will advertise opportunities on the UEL Employment Hub. However, it is ultimately the student’s responsibility to source a valid placement. Further details on placement is contained in the placement handbook.

HOW YOU'LL BE ASSESSED

Knowledge is assessed by:

  • Coursework
  • Essays
  • Examinations
     

Thinking skills are assessed by:

  • Coursework
  • Examinations
  • Project work


Practical skills are assessed by

  • Practical reports
  • Portfolio completion


Skills for life and work (general skills) are assessed by

  • Project work
  • Group work


Students with disabilities and/or particular learning needs should discuss assessments with the Course Leader to ensure they are able to fully engage with all assessments within the course.

CAMPUS and FACILITIES

University Square Stratford

University Square Stratford, University Square Stratford

WHO TEACHES THIS COURSE

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

Dr Ejike Udeogu

As the MBA Programme Director, Ejike oversees the day-to-day operations of the programme with responsibility for students on that programme.

See full profile

What we're researching

At the University of East London we are working on the some of the big issues that will define our future; from sustainable architecture and ethical AI, to health inequality and breaking down barriers in the creative industries.

Our students and academics are more critically engaged and socially conscious than ever before. Discover some of the positive changes our students, alumni and academics are making in the world.

Please visit our Research section to find out more.

I'm very glad that I chose the path that I did and have the MBA in my back pocket moving forward. UEL's MBA gave me an invaluable depth of knowledge in global business and the roles each department plays within an organisation. Those tools have opened up doors for me globally and were a factor in the success of me achieving my dream job. I'd recommend it to anyone looking to improve their career path and skills.

Stefan Nielsen

MBA Graduate

YOUR FUTURE CAREER

The business magazine, Forbes, has calculated that successful MBA graduates pay back the cost of their qualifications within four to five years on average – with lifetime earnings greatly enhanced thanks to the qualification.

Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner. As part of the course, you’ll study a specialised ‘Professional Development’ module that is specifically designed to help you boost your career prospects and make the most of your MBA in the employment market.

Employers see candidates with an MBA as potentially more effective and therefore valuable as they examine at business issues with a fresh pair of eyes. And with our help you will develop the analytical and problem-solving skills that will benefit you through your entire career.

MBAs are welcome in any sector anywhere in the world, and the course’s accreditation with the Chartered Management Institute will enhance your employability even further. 

You will also be able to take advantage of the worldwide MBA Alumni Network, and UEL's superb careers guidance.

The qualification will enable you to go into any sector, anywhere in the world. Or if you have your own business idea and want to start up a company of your own, the knowledge, skills and qualities you develop on the entrepreneurship module will really help – and you can receive support from the university to assist your entrepreneurial ambitions.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.