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BA (Hons) Tourism Management

Course overview

Start date

September 2018

Subject area

Business and Law





On campus

Course summary

This course is subject to validation.

Tourism is a fast-growing industry, contributing over £2.7 billion to the UK economy in 2017. This course is designed to give you the best possible start to a career in the sector, taking full advantage of our prime location in one of the world’s greatest tourist destinations.

The course is designed with your career in mind; it is accredited by the Institute of Hospitality and you’ll benefit from placements and guest lectures held with industry leaders across London. You’ll have a choice to study the core BA, or one of two targeted pathways – International Tourism and Tourism Entrepreneur – that allow you to focus on tourism on a global scale or entrepreneurship in the tourism industry.

UEL is conveniently located a short walk away from London City Airport and some of the capital’s most famous venues – including the Excel Centre and O2 Arena – and learning in London gives you access to some of the best hotels, restaurants and attractions in the world. Take a look at our own guide to East London to see what's nearby!

UCAS points


Course options


UCAS code


Contact us

If you have any questions, talk to a member of our Applicant Enquiries team on +44 (0) 20 8223 3333 or email

Get in touch

Choose your pathway

You can choose to study the core BA or one of our specialist pathways: International Tourism or Tourism Entrepreneur. The International pathway includes a year abroad, while Tourism Entrepreneur gives you training in starting your own business.

Make the most of London

You’ll be studying in one of the best locations in the world for the hospitality management business, and you’ll enjoy fact-finding trips to some of the capital’s most iconic locations as part of the course, from the ExCel Centre to the Olympic Park.


student satisfaction

Overall satisfaction among Tourism Management students was 89% according to 2017's National Student Survey.

Enquire Visit UEL

Sonji Issac

Tourism Management BA (Hons)

I had an amazing three years. The support from lecturers is really helpful and encouraging. Classes are generally small so lecturers and seminar leaders are always available and happy to give feedback. I loved the course and got to cover some very interesting topics, many of which have helped me land the job I have today.

Entry requirements


New UCAS Points

A Level
Must include passes at A2 in at least two subjects.
Extended Diploma (QCF) or Diploma (QCF)
International Baccalaureate
Diploma with 25 points including a minimum of 15 points at Higher Level.
We would normally expect you to have Grade C in GCSE English and maths (See below for accepted equivalences)


(Including European Union)

We accept a range of qualifications from across the world. Please see our country pages for information on specific entry requirements for your country.


Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

We will also consider the UEL New Beginnings pre-entry course

Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy

As an inclusive university we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application (particularly your personal statement) and may ask you to attend an interview or submit a piece of work to help us decide on your eligibility for the course. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.

You can speak to a member of our Applicant Enquiries team on +44 (0)20 8223 3333, Monday to Friday from 9am to 5pm. Alternatively, you can visit our Information, Advice and Guidance centre. Please click here for details.

What you'll learn

The course covers a wide range of topics that are essential for a career in tourism management, as well as broader themes in business management that will root your understanding of tourism in the wider business environment, helping you to remain flexible in the job market and contribute more to your employer.

During your degree you may choose to study one of the following pathways:
BA (Hons) Tourism Management
BA (Hons) International Tourism Management
BA (Hons) Tourism Entrepreneur

The first and second years are the same for all pathways and you’ll be able to choose your specialism after completing the second year. If you choose the International Tourism pathway, you will study for an extra year, taking a year-long placement at one of our overseas partners after the second year. If you opt to study the core BA you will go straight into your final year and choose between a Research Project or Consultancy Project. Opting to take the Tourism Entrepreneur pathway will ensure you study the Enterprise Project module, giving you practical training in establishing and running your own tourism business.

Course structure
The first year is focused on building your key skills in tourism management while cementing the basics of good business, such as people management and marketing.

In the second year, you will study core modules that cover different practical aspects of tourism management, including destination marketing, strategic management and finance. You will also have the chance to choose from a number of optional modules that allow you to focus on themes such as e-business, social media or events. You will also have the option of undertaking a work-based project that takes the form of a real internship at an organisation in the tourism industry.

The third year is the overseas placement year for International Tourism students or the final year for those taking the core BA or Tourism Entrepreneur pathways. In this year you will focus on an individual Research Project, Consultancy Project or Enterprise Project (for Tourism Entrepreneur students), giving you the chance to apply your skills to a practical project of your choice. You will also study core modules covering innovation and enterprise, sustainable tourism, sports and event tourism, and anthropology with further optional modules to choose from.

What you'll study and when

  • Tourism and Hospitality: Concepts and Approaches (Keystone)
  • People, Organisations and Management
  • Service Sector Marketing: Principles and Practices
  • The Business Environment for Hospitality, Tourism and Events
  • Strategic Tourism Management
  • Finance for Tourism, Hospitality and Events
  • Destination Marketing
  • Leadership and Entrepreneurship in the Service Sector
  • Research Methods
  • Understanding Tourism, Hospitality and Event Experiences
  • E-Business and Web Design (option)
  • Managing the Impacts and Implications of Events (option)
  • Social Media Communications in the Service Sector (option)
  • Celebration, Ritual and Culture in the Events Industry (option)
  • Work based project via student internship (option)
  • Hospitality Management and Service Delivery (option)
If you choose to study the International pathway, you’ll be able to take a year-long placement between years 2 and 3 at one of our partner institutions in countries including USA, South America and Asia.

The placement year can be invaluable in exposing you to real-world practice and giving you the chance to apply the skills you’ve developed in your first two years. Students also find the experience personally rewarding through exposure to new cultures and the chance to meet new people. A placement abroad is also a fantastic indicator to future employers that you are proactive and open to new challenges, as well as demonstrating that you have gained practical experience during your degree.
  • Research Project OR Consultancy Project OR Enterprise Project (Capstone)
  • Innovation and Enterprise in the Service Sector
  • Sustainable Tourism Development and Planning
  • Sport and Event Tourism
  • Anthropology and Tourism
  • Visual Merchandising and Psychology (option)
  • Niche Tourism (option)
  • Food, Society and Culture (option)
  • Financial and Revenue Management (option)

How you'll be assessed

Assessment will be based on practical and vocational skills as well theoretical knowledge. As a result you will be assessed through a variety of methods, ensuring different aspects of your skill set are acknowledged and rewarded – these methods include; coursework, essays, examinations, industry-related practice, presentations, project work, practical reports, portfolio development and group work.

The variety of assessment techniques also ensures you are exposed to different ways of working that will be useful in your future career; keeping a portfolio and working on projects are natural ways of working in industry that will be encouraged during your studies.

How you'll learn

We pride ourselves on giving students a fantastic experience and great support from day one. We’re an inclusive university with a close-knit community of students and our teaching reflects that. Teaching is delivered through a diverse range of methods, not only to develop your different skills but also to enrich the learning experience. As well as traditional seminars and lectures, you’ll have the chance to go on field trips across London, learn from guest speakers and gain useful, practical experience.

Studying and working in tourism management is an exciting opportunity, giving you the chance to travel, be creative and provide a memorable service to people from all over the world. The course gives you lots of hands-on training to ensure your student experience is as enjoyable as working in the industry can be.

When you begin this course you’ll join a cosmopolitan community of students in small classes to learn the fundamentals of the subject through a mixture of lectures, seminars and workshops. In addition to formal teaching time, you’ll be expected to put in independent study to enhance your learning, supported by our online digital materials, handbooks, notes and other resources.

London is one of the greatest tourism and culture hotspots in the world and we have connections with many major organisations in the industry across the capital. We’re privileged to share the region with major players including:

The Excel Centre – London’s major events and conference venue
The O2 Arena
The Olympic Park
Westfield Stratford
Stratford Circus

Our students also have access to many of the thousands of recognisable names throughout the capital and our links with industry stretch across the world. When you’re not observing professionals in action, we’ll be bringing them to you with a programme of regular guest speakers who will keep you informed and inspire you for the career that lies ahead of you.

Your future career

The tourism industry employs approximately 3 million people in the UK, with a huge variety of roles on offer – studying tourism management at UEL will prepare you for careers in airlines and cruise liners, hotels and hostels, tour operators, travel agents and more.

The service sector is also the largest sector in the world’s economy and short of good quality managers – exactly the skills gap that this course is designed to fill The course will give you the skills and experience you need to work in a wide range of tourism-related roles, while giving you the industry contacts and guidance that will help you make the first step into a rewarding career.

The course’s International Tourism pathway gives you an opportunity to experience tourism management overseas and spend an entire year on placement, equipping you for an international-facing role. Alternatively, the Tourism Entrepreneur pathway includes an ‘Enterprise Project’ module that will give you experience in establishing and developing your own business ideas.

Whichever path you take, this accredited course will thoroughly prepare you for a challenging role in a competitive industry.  We place emphasis on a vocational approach to teaching, allowing you to develop a wide range of employability skills through experience and training. We also have a superb employability team that works with students to find placements, projects, graduate schemes and full-time employment, combining careers advice with practical training in interview technique and CV writing.

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Our international team travel overseas regularly to meet prospective students and attend recruitment fairs. Our academics also give regular lectures overseas and are happy to speak to prospective students. In addition, we have a large worldwide network of advisors who can provide guidance and support with applying to study at the University of East London

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