MSc Sports Management
Business and Law
This inter-disciplinary, practical course will provide you with the tools and skills you need to thrive in the competitive world of sports management.
You will gain insights into what has become a multi-billion pound industry and which offers growing opportunities for a multi-faceted career.
This master’s degree is well respected and will give you a big advantage when it comes to finding work in this highly competitive field.
You will join students from diverse backgrounds and nationalities whose previous undergraduate study includes sports science, business and management and journalism.
You should be open-minded and willing to study and learn from a wide range of different sports and be prepared to debate the pros and cons of recent developments in the industry.
A practical approach
This is a highly practical course focused on your future career in sports management – a field with a growing demand.
With the Olympic Park on your doorstep, you will benefit from visits to world-class sporting venues and learn from the experts.
If you love sport, you will love our facilities. Our £21 million SportsDock facility is so good that,Team USA chose it as their base for the 2012 London Olympics and Paralympics.
We would normally expect you to have Grade C in GCSE English and Maths.
What you'll study
- Sports Sector: Strategy and Policy (core)
- Sport Economics and Finance (core)
- Sport Marketing and Sponsorship (core)
- Sport Venue and Event Management (core)
- Sport Management Consultancy Project (core)
How you'll be assessed
We will assess you through a wide range of marked coursework, including essays, project work, oral presentations, critical readings, annotated bibliographies, publicity briefings, and independent research reports. You will also undertake a dissertation in which you’ll carry out a piece of research in an area of your choice.Course specification
How you'll learn
On this course you will not be confined to the lecture theatre or seminar room – although of course you will spend a fair amount of time there, too.
As a Sports Management master’s student, you will learn at first-hand from professionals working in high-profile sporting venues to gain a thorough insight into the real world of sports management. Likely ports of call will include the Copper Box and London Aquatics Centre at the nearby Olympic Park, Lord's Cricket Ground and Wimbledon.
We also bring the experts to you with a programme of guest speakers. A recent visitor, for example, was Derek Brewer, chief executive of the cricket body MCC, the custodians of Lord's.
Good sports management, like most sports, relies on good team-work and you’ll be expected to work effectively with other students. Your assignments will have a practical focus, as you’ll be expected to produce work such as a project proposal, marketing plan, or use data to help analyse a particular market.
As part of the course you will conduct a Sports Management Consultancy Project, which should be related to a real life issue or problem. It could be doing something, such as planning and delivering a training programme in a sports context, or it could be researching an issue, such as the lack of sports participation in a geographical area, and then developing a plan to address it.
And if you’re good at sport, you could apply for a UEL Sports Scholarship, worth a £3,000 reduction in fees.
What you'll learn
The key elements of the course include sports marketing, which is crucial to the success of any sporting enterprise, and sponsorship, which today plays such a massive role in all professional sports.
You will learn about event management and how to plan, run and manage all of the resources needed to make a set-piece sporting event a success.
And you will study the finance and economics of sports management. A good grasp of the numbers is essential in the business of sport, which like any other business takes a close look at the bottom line.
In addition, you’ll learn how to take a strategic approach to sports management and will learn how the sports-related policies of governments and sports governing bodies have an impact on the role. You’ll also undertake a sports management consultancy project, which will hone your research skills.
Your future career
Some of the possible career paths you could choose include the following:
Sports development – local authorities, national associations and charities employ postgraduates to help increase participation and promote the benefits of sport.
Sports event management – think of the big showpieces like the FA Cup Final, Six nations rugby championship – or major athletics meetings or boxing matches. Companies need people with skill and expertise to ensure they run without a hitch.
Sports marketing and sponsorship – sport is big business and marketing and sponsorship deals take skill to arrange – whether in-house for a sports club or for a private sector agency.
Sports representation – high profile and successful sporting figures have agents and other specialists to look after their interests and maximize their income. It takes knowledge and contacts, but who is to say that this route isn’t for you?
Other possibilities also exist, such as managing sports facilities, such as leisure centres, or helping to manage sports clubs on the commercial side.
Applied Sport and Exercise Sciences (with specialism)VIEW COURSE
Human Resource ManagementVIEW COURSE
International Business ManagementVIEW COURSE
International Fashion BusinessVIEW COURSE
Master of Business AdministrationVIEW COURSE
Oil and Gas ManagementVIEW COURSE
School of Health, Sport and BioscienceVIEW COURSE
Sports ScienceVIEW COURSE