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MSc Sports Management

Course overview

Start date

January 2018

September 2018

Subject area

Business and Law





On campus

Course summary

This inter-disciplinary, practical course will provide you with the tools and skills you need to thrive in the competitive world of sports management.

You will gain insights into what has become a multi-billion pound industry and which offers growing opportunities for a multi-faceted career.

This master’s degree is well respected and will give you a big advantage when it comes to finding work in this highly competitive field.

You will join students from diverse backgrounds and nationalities whose previous undergraduate study includes  sports science, business and management and journalism.

You should be open-minded and willing to study and learn from a wide range of different sports and be prepared to debate the pros and cons of recent developments in the industry.

Contact us

If you have any questions, talk to a member of our Applicant Enquiries team on +44 (0) 20 8223 3333 or email

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A practical approach

This is a highly practical course focused on your future career in sports management – a field with a growing demand.

Prime location

With the Olympic Park on your doorstep, you will benefit from visits to world-class sporting venues and learn from the experts.

Superb facilities

If you love sport, you will  love our facilities. Our £21 million SportsDock facility is so good that,Team USA chose it as their base for the 2012 London Olympics and Paralympics.

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Entry requirements

Minimum 2.2 Honours in Business or Sports related degree.

We would normally expect you to have Grade C in GCSE English and Maths. 


(Including European Union)

We accept a range of qualifications from across the world. Please see our country pages for information on specific entry requirements for your country.


Other disciplines and a recommended 2 years relevant work experience may be considered

Overall IELTS 6.5 with a minimum of 6.0 in Writing, Speaking, Reading and Listening (or recognised equivalent).

As an inclusive university we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application (particularly your personal statement) and may ask you to attend an interview or submit a piece of work to help us decide on your eligibility for the course. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.

You can speak to a member of our Applicant Enquiries team on +44 (0)20 8223 3333, Monday to Friday from 9am to 5pm. Alternatively, you can visit our Information, Advice and Guidance centre. Please click here for details.

What you'll study

  • Sports Sector: Strategy and Policy (core)
  • Sport Economics and Finance (core)
  • Sport Marketing and Sponsorship (core)
  • Sport Venue and Event Management (core)
  • Sport Management Consultancy Project (core)

How you'll be assessed

We will assess you through a wide range of marked coursework, including essays, project work, oral presentations, critical readings, annotated bibliographies, publicity briefings, and independent research reports. You will also undertake a dissertation in which you’ll carry out a piece of research in an area of your choice.

Course specification

How you'll learn

On this course you will not be confined to the lecture theatre or seminar room – although of course you will spend a fair amount of time there, too.

As a Sports Management master’s student, you will learn at first-hand from professionals working in high-profile sporting venues to gain a thorough insight into the real world of sports management. Likely ports of call will include the Copper Box and London Aquatics Centre at the nearby Olympic Park, Lord's Cricket Ground and Wimbledon.  

We also bring the experts to you with a programme of guest speakers. A recent visitor, for example, was Derek Brewer, chief executive of the cricket body MCC, the custodians of Lord's.

Good sports management, like most sports, relies on good team-work and you’ll be expected to work effectively with other students. Your assignments will have a practical focus, as you’ll be expected to produce work such as a project proposal, marketing plan, or use data to help analyse a particular market.

As part of the course you will conduct a Sports Management Consultancy Project, which should be related to a real life issue or problem. It could be doing something, such as planning and delivering a training programme in a sports context, or it could be researching an issue, such as the lack of sports participation in a geographical area, and then developing a plan to address it.

And if you’re good at sport, you could apply for a UEL Sports Scholarship, worth a £3,000 reduction in fees. 

What you'll learn

This practical course will teach you all of the major components you will need to forge a career in sports management.  

The key elements of the course include sports marketing, which is crucial to the success of any sporting enterprise, and sponsorship, which today plays such a massive role in all professional sports.

You will learn about event management and how to plan, run and manage all of the resources needed to make a set-piece sporting event a success.

And you will study the finance and economics of sports management. A good grasp of the numbers is essential in the business of sport, which like any other business takes a close look at the bottom line.

In addition, you’ll learn how to take a strategic approach to sports management and will learn how the sports-related policies of governments and sports governing bodies have an impact on the role. You’ll also undertake a sports management consultancy project, which will hone your research skills.

Your future career

This course will set you on the path to a range of careers, enabling you to put what you’ve learnt into practice.  If you already work in the field it could be a stepping stone onto something bigger and better, or it could be this qualification that gives you a foot in the door.

Some of the possible career paths you could choose include the following:

Sports development – local authorities, national associations and charities employ postgraduates to help increase participation and promote the benefits of sport.

Sports event management – think of the big showpieces like the FA Cup Final, Six nations rugby championship – or major athletics meetings or boxing matches. Companies need people with skill and expertise to ensure they run without a hitch.

Sports marketing and sponsorship – sport is big business and marketing and sponsorship deals take skill to arrange – whether in-house for a sports club or for a private sector agency.

Sports representation – high profile and successful sporting figures have agents and other specialists to look after their interests and maximize their income. It takes knowledge and contacts, but who is to say that this route isn’t for you?

Other possibilities also exist, such as managing sports facilities, such as leisure centres, or helping to manage sports clubs on the commercial side.

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