Marketing MSc

This course is in clearing

Overview

Course options

Start date

MSc

Marketing MSc, home applicant, full time

  • Home Applicant ,
  • Full time, 1 year
  • Pound 13320 per year

Marketing MSc, home applicant, part time

  • Home Applicant ,
  • Part time, 2 years
  • Pound 2220 per 30 credit module

Marketing MSc, international applicant, full time

  • International Applicant ,
  • Full time, 1 year
  • Pound 18360 per year

What makes this course different

Careers first

A theoretical yet applied understanding of marketing in-keeping with our university philosophy of a "careers first" approach.

1st in London for student experience

Graduating students rate University of East London student experience 1st in London and 3rd nationally in the National Student Survey 2024.

3rd in London for teaching satisfaction

UEL is joint 21st nationally and 3rd in London for teaching satisfaction in the Guardian University Guide 2025.

Accreditation

CIM Graduate Gateway

The Chartered Institute of Marketing (CIM) is a leading organisation for marketers around the world. The University of East London has partnered with CIM to give students the chance to earn professional qualifications through the CIM Accredited Degree. These qualifications are highly valued by employers and are built into our courses, helping students gain the skills and knowledge needed for a successful career in marketing.

Market Research Society

MRS is delighted to accredit the University of East London MSc Marketing Programme as an MRS Accredited Masters Degree – providing recognition of the programme content and the study undertaken by students on the programme enabling successful completion and with three years’ relevant research experience for students to become Certified Member of MRS.
(Samantha Driscoll, Head of Membership Development, Market Research Society)

Institute of Data & Marketing

The IDM is delighted to be working with UEL by accrediting both their undergraduate and postgraduate marketing degrees. The accreditation shows the university to be supporting its students with degrees that meet professional standards but also enhancing their employability with opportunities to connect with industry.
(Kate Burnett, DMA Talent General Manager, Institute of Data & Marketing)

Course modules

NOTE: Modules are subject to change. For those studying part time courses the modules may vary.

Download course specification

What we're researching

We are a team of research-active academics who are publishing in a variety of marketing and consumption-related areas. The main areas of research interests for our academic marketing team are in the following:

  • Consumer-brand relationships
  • Masculinity and consumption
  • Consumer possessions and identity
  • Brand activism
  • Brand pride
  • Adolescent consumption of social media
  • Religion as consumption
  • Social marketing and health promotion

Our lecturers incorporate these topics into the modules as part of the MSc Marketing course and our marketing academics have published in these topics in academic journals, books and international conference proceedings. 

Your future career

Our graduates are prepared for roles in professional marketing practice, marketing research, social media marketing and international marketing. Some of our former students are currently working for marketing research agencies, educational institutions, fashion retailers, digital marketing agencies and financial institutions. We also hold three professional accreditations from the Chartered Institute of Marketing (CIM), Institute of Data and Marketing (IDM) and the Market Research Society (MRS) which enable our students to receive significant exemptions on professional qualifications during the course or after graduation which enables them to join professional networks in the marketing industry of their choice.

Job roles

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our  Career Coach portal.

MSc marketing hero banner
The faculty members are not only knowledgeable but also genuinely invested in the success of their students. The programme has thoroughly prepared me for a career in marketing by equipping me with both the technical skills and the critical thinking abilities needed in the industry. Whether you aspire to work in digital marketing, brand management, market research, or any other area within the field, this course equips you with the knowledge and experience needed to excel and make significant contributions to your organisation."
Thrisingha Caldera

MSc Marketing 2024

How we support your career ambitions

We offer dedicated careers support, further opportunities to thrive, such as volunteering and industry networking. Our courses are created in collaboration with employers and industry to ensure they accurately reflect the real-life practices of your future career and provide you with the essential skills needed. You can focus on building interpersonal skills through group work and benefit from our investment in the latest cutting edge technologies and facilities.

Career Zone

Our dedicated and award-winning team provide you with careers and employability resources, including:

  • Online jobs board for internships, placements, graduate opportunities, flexible part-time work.
  • Mentoring programmes for insight with industry experts 
  • 1-2-1 career coaching services 
  • Careers workshops and employer events 
  • Learning pathways to gain new skills and industry insight

Mental Wealth programme

Our Professional Fitness and Mental Wealth programme which issues you with a Careers Passport to track the skills you’ve mastered. Some of these are externally validated by corporations like Amazon and Microsoft.

Our Mental Wealth programme

We are careers first

Our teaching methods and geographical location put us right up top

  • Enterprise and entrepreneurship support 
  • Ranked 2nd for graduate start-ups (2023/24) 
  • Networking and visits to leading organisations 
  • Support in starting a new business, freelancing and self-employment 
  • London on our doorstep

How you'll learn

You'll be taught by a range of staff who are scholarly experts in the subject and have industry-related experience, which ensures that the course is research as well as practice-informed. The modules incorporate contemporary marketing theory as well as assessment methods which engage with relevant case study examples and topics.

It is important to note for part-time applicants, the course will take 30-months to complete. For full-time applicants, the course will take 12-months to complete.

Guided independent study

When not attending timetabled lectures, you will be expected to continue learning independently through self-study. This will typically involve reading journal articles and books, working on individual and group projects and undertaking preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and Moodle.

Academic support

Our academic support team provides help in a range of areas - including learning and disability support.

Dedicated personal tutor

When you arrive, we'll introduce you to your academic advisor. This is the member of staff who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.

Workload

Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.

The approximate percentages for this course are:

  • Year 1: scheduled teaching - 300 hours; guided independent study - 900 hours.

Your timetable

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9am and 6pm.

How you'll be assessed

You will be assessed using a variety of methods including case study analysis, group presentations, individual essays, reports, simulations, live campaigns and portfolios. The course seeks to develop a multitude of student skills through our assessment methods. 

You will do a maximum of 30% group work as part of your degree as the course will be professionally accredited by Chartered Institute of Marketing, and a strong emphasis upon marketing research skills (Market Research Society accreditation).

Campus and facilities

What our staff and students say

Marketing Data Analytics Hero banner
It was a holistic experience which built our academic research and marketing skills. The assessments were well thought out and engaged us in the relevant academic literature. The highlight was the mental wealth module's marketing simulation, letting us practice real-world decisions and outcomes in a team setting."

Kalp Bumia

MSc Marketing 2023

Strategy and Marketing Analytics Lab
The course does not limit itself to one aspect of marketing, but it covers a wide array of topics, including digital marketing, consumer behaviour, social media and strategic marketing. Each module integrates theory and practice, providing a wholesome perspective. I love the real-life case studies we dissect. These are a bridge between academic knowledge and application in the business world. The constant interaction with industry experts, guest speakers, and peers from diverse backgrounds has broadened my perspective and provided a unique, practical understanding of various global markets."

Renjith Kumari

MSc Marketing 2023