Overview
The media industry shapes how we inform and entertain. As a postgraduate in media and communications, you’ll dive into both the cultural and economic sides of media. Today’s professionals must understand modern communication industries, adapt to change, and tackle policy challenges.
You’ll explore media and marketing communications on both global and local levels. From politics and economics to creative work, you’ll study how industries evolve. Topics include digital publishing, social media, advertising, PR, and more. You’ll also analyse the growing overlap between media, marketing, and promotion.
Our MA in Media Studies and Communications Industries offers a dynamic programme leading to careers or research in the creative industries. Whether in content creation, management, policy, or research, you’ll gain both academic and practical skills. Through study, research, and hands-on experience, you’ll be ready to thrive in the media world.
The Media and Communications postgraduate programme at UEL is part of one of the largest ESRC-funded Doctoral Training Partnerships in the UK, the UBEL DTP, and this MA is ESRC-recognised.
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Course modules
The MA Media and Communication Industries programme offers three core modules: Investigating Media and Communication Industries, which examines the organisation and transformation of media industries; Professional Practice and Research Methods, which develops academic skills for postgraduate study; and the Final Project, where you complete independent master's level work. Optional modules cover Quantitative Data Analysis, Broadcast Journalism, Data Visualisation, Effective Communication, audio and visual production techniques, Documentary Cinema, Global Communication and Development, and Media and Marketing Communications, allowing you to specialise in your areas of interest.
NOTE: Modules are subject to change. For those studying part time courses the modules may vary.
Download course specification
Entry requirements
What makes this course different

Industry links
This course supports you in investigating contemporary media and marketing communication industries through research, industry work/study experience, and (optionally) by developing your media production skills.

Worldwide connections
Exploring changes across media businesses in the UK and worldwide, you will be assisted in investigating chosen topics, from working practices and governance, to co-creation and use, across creative industries, from digital publishing, audiovisual, mobile and social media, to advertising and other promotional industries.

Multiple resources
As a postgraduate in media and communications, you’ll have access to a broad range of expertise in the School of Arts and Creative Industries. We have a wide network of industry professionals and researchers.
What we're researching
We’re working on the big issues that will define the future, from sustainable architecture and ethical AI, to health inequality and breaking down barriers in the creative industries.
Andrew Branch, course leader, is interested in making sense of the workings of the creative industries, held up as drivers of progressive social and economic change. Drawing inspiration from the philosophical anthropology of Pierre Bourdieu, Andrew’s research focuses on how workers in these industries – and the aspirational students of today who will be their successors – negotiate the complex relations between commercial imperatives and creative practice. The impact of this research is partly reflected in Andrew’s public-facing role as co-director of the Cultural Engine Research Group (CERG), which helps community groups obtain funding for arts and heritage projects that contribute to regeneration.
Your future career
Media and communication graduates have a wide range of career options across industries such as journalism, marketing, public relations, digital media, and more. Many of these roles require additional training, experience, or specialisation, but media and communication graduates have a broad skill set that applies to multiple industries.
Industry links
Our MA partners include:
- Branded Content Marketing Association (and its member companies involved in marketing and media services).
The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practices, sharing knowledge and growing the branded content industry. BCMA will also recommend placements to its member companies.
- Campaign for Press and Broadcasting Freedom (and associated organisations involved in media policy, research and production)
- CY Film Productions - an independent film and TV production company.
- Drum Omnicom Media Group's award-winning content and creative business is dedicated to helping ambitious brands create and influence popular culture.
- Instinct PR - a leading consumer public relations agency founded by Jonathan Kirkby, a PR expert for over 12 years and UEL alumnus.
- New Internationalist - the world's leading independent publisher of magazines and books on politics, global justice and equality.
- OpenDemocracy - based in Dalston, openDemocracy is an independent global media platform publishing up to 60 articles a week and attracting over eight million visits per year.
- TCO London - TCO is a Shoreditch-based independent agency and media owner that makes premium content for brands and publishes film reviews and youth culture magazines.
The MA team also brings a strong track record of working with Global Majority Ethnic cultural producers and organisations across London and the South East.
Graduate employers
A postgraduate in media and communications could find work with news organisations, broadcasters (including streaming services), social media companies, production companies, media policy organisations, and more.
Job roles
Graduates of this programme will be well-equipped for diverse roles across media and communications. You could work as journalists, broadcast presenters, or news producers, shaping stories for print, online, TV, or radio. Careers in marketing and public relations include roles like marketing executive, public relations officer, or social media manager, where you'll craft campaigns and manage brand messaging. In advertising and the creative industries, you might become copywriters, creative directors, or advertising executives, developing compelling content and visuals. Those drawn to digital media and film production could thrive as video producers, scriptwriters, or cinematographers. Additionally, opportunities in corporate communication, branding, and research include positions like corporate communications manager, media lecturer, or policy advisor, influencing business and public discourse.
How you'll learn
You'll be taught by a range of staff, some of whom are practitioners and/or published researchers in the area they teach. The assessments focus on a mix of research and practical skills, some of which are presented as 'live or simulated briefs' as well as applied or academic research projects. This ensures that the practice-led and research-informed teaching is relevant to industry and the world of work as well as the pursuit of advanced postgraduate study (MPhil, PhD) and research careers.
Our staff are well placed to take advantage of a range of professional and research networks, and industry contacts. Each module is designed with practical components and a reflective component, with the intention that students develop an ability to comment critically on and justify their creative process.
Guided independent study
When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study. This will typically involve skills development through online study, reading journal articles and books, working on individual and group projects and preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, and specialist facilities, such as edit suites, the library, the full Microsoft Office software, including MS Teams, and Moodle: our Virtual Learning Environment.
Academic support
Our academic support team provides help in a range of areas – including learning and disability support
Dedicated personal tutor
When you arrive, we'll introduce you to your personal tutor. This is the member of the academic course team who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.
Workload
For full-time time study, you will spend around 330 hours of timetabled learning and teaching activities to complete the MA. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.
The approximate workload hours for this course are:
- Full-time scheduled teaching - 332 hours
- Guided independent study - 1768 hours
Your timetable
Your individualised timetable is normally available within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 7.30pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.
Class sizes
To give you an indication of class sizes, this course normally attracts 20 new students per year. Lecture sizes are normally a maximum of 40 students.
In the classroom, you will be taught in groups of 18–20 students. However, this can vary by academic year.
How you'll be assessed
Depending on options, coursework will include a mixture of practical outcomes, e.g. individual or group-based films, artefacts, presentations, written assignments, videos and podcasts or research-based assignments.
The approximate percentages for this course are:
- 100% coursework
You’ll always receive written or audio feedback, outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days.
Campus and facilities
Docklands Campus, London, E16 2RD
Our waterfront campus in the historic Royal Docks provides a modern, well-equipped learning environment.
Join us and you'll be able to make the most of our facilities including contemporary lecture theatres and seminar rooms, art studios and exhibition spaces, audio and visual labs and a multimedia production centre.
Features include our 24/7 Docklands library, our £21m SportsDock centre, a campus shop and bookstore, the Children's Garden Nursery, cafés, eateries, a late bar, plus Student Union facilities, including a student lounge.
The University of East London is one of the few London universities to provide on-campus accommodation. Our Docklands Campus Student Village houses close to 1,200 students from around the world. We are well connected to central London and Canary Wharf, with London City Airport just across the water. We also run a free bus service that connects Docklands with Stratford campuses.
Who teaches this course
This course is delivered by the School of Arts and Creative Industries
The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.
What our students and staff say

I had the privilege of having Andrew as my course leader and lecturer at UEL. His teaching methodology, student engagement, and knowledge are exceptional. Over the past four years [undergraduate and postgraduate study], he has enhanced my understanding of the media industries, effectively bridging theory and practice…I give my highest praise to this outstanding professional…"
Anthony Arvantis
MA Media and Communication Industries graduate

Leading this innovative interdisciplinary course, designed and delivered by a team of experienced academics and practitioners, remains a fulfilling experience. Each year, I engage a diverse group of international and home students in debate about the influence that media discourses, technologies, policies, and practices have on our lives. Whether discussing media consumption in an era of increased globalisation, the impact of AI on national film industries, or the underrepresentation of UK-based working-class creatives, my students work hard to make sense of the social, economic and political worlds they navigate. In doing so, they cultivate the critical thinking skills and understanding of industry that will serve them well in their future careers.
Andrew Branch
Course Leader, MA Media and Communication Industries






