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BSc (Hons) Marketing Data Analytics

Course overview

Start date

September 2020

Subject area

Business and Marketing

Attendance

Full-time, 3 years

Full-time, 4 years

Part-time, six years

Learning

On campus, dual delivery

Course summary

This course is subject to approval.

This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique “practice” based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.

The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.

UCAS points

112

Course options

Degree

UCAS code

N504

Return to campus: dual delivery

In a Covid-secure environment, enjoy learning on our state-of-the-art campuses and flex between online delivery

Find out more

Placement

Optional placement year available

Vocational Teaching

Students are taught with a strong emphasis upon application of theory.

Accredited

The programme is professionally accredited by Chartered Institute of Marketing (CIM).

Links with industry

Guest speakers and marketing-specific events feature throughout each level of the programme.

EnquireVisit

Fees and funding

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.

To apply visit gov.uk/student-finance

Maintenance Loan

You can apply for a loan to help with living costs such as food, travel and accommodation. How much you can borrow depends on where you live and study, and whether you are currently on welfare benefits. The maximum loan you can apply for is £12,729.

To apply visit gov.uk/student-finance

Supplementary Grants

The government also offer the following additional support:

-          Parents' Learning Allowance

-          Adult Dependants' Grant

-          Childcare Grant

-          Disabled Students’ Allowance

-          All nursing and many allied health students on courses from September 2020 will receive a payment of at least £5,000 a year from the government.

For further information visit gov.uk/student-finance or contact Student Finance England.

We appreciate that finance is one of the key considerations when you are applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We have invested over £2 million worth of scholarships to financially assist new students, starting in September 2019. If you are awarded a scholarship you don't need to pay it back.

All students will receive:

Ebooks

Bursaries Schemes for which you can apply

Scholarships Schemes for which you can apply

 


There are a number of external organisations that offer financial help to
students. Please see the list below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you are a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
UK
£9,250
You don't need to pay this up front
Tuition fees are subject to annual change. Fees for future years will be published in due course.

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will automatically be cancelled.

For information visit gov.uk/student-finance

Please note EU students can only apply for their funding using a paper application form.
To download a form visit www.gov.uk/student-finance-forms

We appreciate that finance is one of the key considerations when you are applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We have invested over £2 million worth of scholarships to financially assist new students, starting in September 2019. If you are awarded a scholarship you don't need to pay it back.

All students will receive:

Ebooks

Bursaries Schemes for which you can apply

Scholarships Schemes for which you can apply

 


There are a number of external organisations that offer financial help to
students. Please see the list below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you are a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
EU
£9,250
You don't need to pay this upfront
Tuition fees are subject to annual change. Fees for future years will be published in due course.

At UEL, we understand that studying in another country is a big financial commitment. If you apply early for an undergraduate, you may be entitled to a scholarship of up to £3,000.You can find out more about the international scholarships here.

The Student Money Advice and Rights Team (SMART) also run an Emergency International Fund to assist international students in hardship.

You can contact our SMART team on 02082233333 or study@uel.ac.uk

As part of the Tier 4 student visa requirements, UK Visas and Immigration (UKVI) estimate that you will need £1,265* per month to cover your living costs. It includes expenses for accommodation, food and drink, travel within London, text books, entertainment, clothing, toiletries and laundry. Most Tier 4 students are required to show they have sufficient funds to cover the first nine months of the course before they start- a total of £11,385- in addition to the tuition fees. You can find more information about the specific requirements of the Tier 4 student visa here. The amount that you will spend can vary depending on your lifestyle. The UKCISA International Student Calculator can help you plan and manage your money. Please make sure you also factor in the fees for the visa application and immigration health surcharge when budgeting.

* Please note the Immigration Rules are subject to change and this figure is likely to be increased by UKVI year on year. Please therefore check our ISA pages for more information at the time of preparing your visa application.

Deposits and paying by instalments

International students are required to pay a deposit prior to being issued a Confirmation of Acceptance for Studies (CAS).

Your remaining balance will be paid in five monthly instalments over your first term. The first of these instalments must be paid when completing your enrolment on arrival at UEL. Please follow the payment instructions here

After the required payment has been made, you will be asked to complete the online International Student Reply Form to confirm your acceptance of our offer and of our terms of admittance and fees policy.

Our International team at UEL are available for advice and guidance on studying in London, fees, scholarships and visa requirements.

Email: international@uel.ac.uk

Tuition fees
International
£12,700
Tuition fees are subject to annual change. Fees for future years will be published in due course.

Entry requirements

112

New UCAS Points

From
A Level
Must include passes at A2 in at least two subjects.
From
Btec
Extended Diploma or Diploma
From
International Baccalaureate
Diploma with 25 points including a minimum of 15 points at Higher Level.

INTERNATIONAL

(Including European Union)

SEE YOUR COUNTRY

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

We will also consider the UEL New Beginnings pre-entry course

Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy

As an inclusive university, we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have the relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application – in particular your personal statement - to help us decide on your eligibility for the course.

Please note that some courses require applicants to meet the entry requirements outlined on the course page. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.
You can speak to a member of our Applicant Enquiries team on +44 (0)20 8223 3333, Monday to Friday from 9am to 5pm. Alternatively, you can visit our Information, Advice and Guidance centre.
Overall IELTS 6.0 with a minimum of 6.0 in Writing and Speaking; minimum 5.5 in Reading and Listening (or recognised equivalent).

If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course. Find out more.

What you'll learn

At Level 4 you will learn the foundational business subjects of marketing, economics, human resource management, accounting and statistics.

At Level 5, the programme becomes more specialised in the marketing discipline, and you will study subjects such as integrated marketing communications, consumer behaviour, digital marketing and marketing research.

In your final year, you will study modules specific to data analytics, including marketing analytics, customer relationship management and a marketing data analytics project, as well as mainstream modules in brand management, social media marketing and corporate social responsibility.

What you'll study and when

All optional modules are subject to availability/timetabling and options listed may change.

  • Mental Wealth 1: Academic and Digital Proficiency (Core)
  • People and Organisations (Core)
  • Foundations of Marketing (Core)
  • Fundamentals of Business Accounting (Core)
  • Fundamentals of Economics (Core)
  • Business Statistics and Data Analysis (Core)
  • Graduate Employability Competencies (Mental Wealth 2) (Core)
  • Marketing Research Methods (Core)
  • Integrated Marketing Communications (Core)
  • Consumer Behaviour (Core)
  • Digital Marketing (Optional)
  • Sustainable Operations & Supply Chain Management (Optional)
  • Introduction to Accounting and Finance (Optional)
  • Marketing Internship (Optional)

There is an option to do a placement year on this course.

  • Global Enterprise and Consultancy Practice (Mental Wealth 3) (Core)
  • Corporate Social Responsibility and Ethics (Core)
  • Marketing Data Analytics Applied Project (Core)
  • Social Media Marketing (Core)
  • Customer Relationship Management (Core)
  • Marketing Data Analytics (Core)

How you'll be assessed

You will be assessed using a variety of assessment methods. We use traditional examinations, essays and reports to assess academic knowledge.

We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.

Course specification

How you'll learn

You will be taught by delivering theoretical lectures in an interactive and engaging classroom and providing assessments which focus upon the application of concepts to “real life” professional marketing scenarios.

Examples of theoretical concepts are provided throughout each module on the programme and you are encouraged to critically analyse and engage with new developments within marketing theory. Case studies of successful marketing approaches are incorporated throughout the programme and academic journal articles relevant to key theoretical ideas are recommended in each lecture and module.

Your future career

This programme will prepare you for professional careers in marketing management, advertising, public relations, brand management and any marketing-related career.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.

Meet us in your country

Our international team travel overseas regularly to meet prospective students and attend recruitment fairs. Our academics also give regular lectures overseas and are happy to speak to prospective students. In addition, we have a large worldwide network of advisors who can provide guidance and support with applying to study at the University of East London.
 

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