BSc (Hons) Marketing
Course overview
Start date
January 2019
September 2019
Subject area
Business and Marketing
Attendance
Full-time
Part-time
Learning
On campus
Course summary
Marketing is at the core of any organisation. Great marketers help to define the way a company thinks, operates and communicates in order to shape the public’s perception of a brand. This course teaches you the fundamentals of brand management and marketing in the wider context of business management, ensuring you understand the full breadth of the marketing function within a business.
Optional modules in topics including social media, retail marketing and entrepreneurship allow you to specialise and develop valuable skills in emerging marketing fields. We incorporate as much hands-on experience and professional training as possible and we work very closely with the CIM to give you access to fantastic guest speakers, business partners and professional resources.
The course is very popular with students, receiving 92% satisfaction in 2017's National Student Survey. This reflects the fact that our students receive fantastic support and graduate from the course feeling fully prepared for their future careers.
Contact Us
If you have any questions, please contact our Applicant Enquiries team on +44 (0) 20 8223 3333 or email study@uel.ac.uk
Get in touch85%
overall student satisfaction
The course scored 85% for student satisfaction (NSS 2018), demonstrating the quality of the teaching and support we provide.
CIM
Accredited
Students receive an exemption on
the Marketing module for the Level 4 Certificate in Professional Marketing and
must complete the Customer Experience and Digital Marketing module if they want
to achieve some CIM qualification prior to graduation.
Upon graduation, they can then take the CIM Diploma in Professional
Marketing, where they receive an exemption in Strategic Marketing and must
complete Mastering Metrics, Driving Innovation and Digital Strategy.
Contemporary, vocational teaching
The programme combines topics in consumer research, communications, digital marketing, social media, international marketing and entrepreneurship which are cutting-edge and rooted in current industry practice.
My time studying Marketing at UEL allowed me to gain both theoretical and practical knowledge that has been extremely beneficial within the workplace. The network the course enables you to build is invaluable in the current employment market. The marketing industry is growing rapidly and UEL has prepared me to enter this industry confidently and successfully.Helena Crabtree , Graduated with BA Business Management (Marketing), 2016
Fees and funding
Tuition Fee Loan
You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.
To apply visit gov.uk/student-finance
Maintenance Loan
You can apply for a loan to help with living costs such as food, travel and accommodation. How much you can borrow depends on where you live and study, and whether you are currently on welfare benefits. The maximum loan you can apply for is £12,382.
To apply visit gov.uk/student-finance
Supplementary Grants
The government also offer the following additional support:
- Parent’s Learning Allowance
- Adult Dependants' Grant
- Childcare Grant
- Disabled Students’ Allowance
For further information visit gov.uk/student-finance
All students will receive:
Bursaries Schemes for which you can apply
Care Leaver and Foyer Bursary - up to £1,500
Progression Bursary - up to £2,000
Engagement Bursary - up to £2,000
Hardship Bursary - up to £2,000
Helena Kennedy Foundation - £1,500
Going Global – awards range from £300 - £700
Scholarships Schemes for which you can apply
Vice Chancellor Scholarship - up to £27,750 over three years
Dean Scholarship - up to £13,500 over three years
EU Scholarship (EU Only) - £1,000
Sports Scholarships - up to £6,000
There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.
Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.
Bank Of England Scholarship Programme
European Funding GuideThe Student Disability Association Fund
Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.
In 2018/19 placement year tuition fees are set at £1,060.
The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.
We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.
Email: study@uel.ac.uk
Phone: 020 8223 4444
Tuition Fee Loan
You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.
Maintenance Loan
From academic year 2018/19, part-time students can access maintenance loans from Student Finance England.
You can apply for a loan to help with living costs such as food, travel and accommodation.
Part-time students need to study their courses at a rate of at least
25% of an equivalent full-time course in each academic year.
For further information visit gov.uk/student-finance
We appreciate that finance is one of the key considerations when you're
applying to university. That's why alongside your Government loan, you
can apply for scholarships to help towards your finances. We've invested
over £2 million worth of scholarships to financially assist new
students, starting in September 2018. If you're awarded a scholarship
you don't need to pay it back.
All students will receive:
Ebooks
Bursaries Schemes for which you can apply
Hardship Bursary -up to £2,000
Going Global – awards range from £300 - £700
Scholarships Schemes for which you can apply
Civic Engagement Scholarship - £1,000
Sports Scholarships - up to £6,000
Team UEL Scholarship - £1,000
Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.
In 2018/19 placement year tuition fees are set at £1,060.
There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.
Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.
Bank Of England Scholarship Programme
European Funding GuideThe Student Disability Association Fund
The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.
We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.
Email: study@uel.ac.uk
Phone: 020 8223 4444
Price per 30 credit module
Tuition Fee Loan
You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will automatically be cancelled.
For information visit gov.uk/student-finance
Please note EU students can only apply for their funding using a paper application form.
To download a form visit www.gov.uk/student-finance-forms
All students will receive:
Bursaries Schemes for which you can apply
Care Leaver and Foyer Bursary - up to £1,500
Progression Bursary - up to £2,000
Engagement Bursary - up to £2,000
Hardship Bursary - up to £2,000
Helena Kennedy Foundation - £1,500
Going Global – awards range from £300 - £700
Scholarships Schemes for which you can apply
Vice Chancellor Scholarship - up to £27,750 over three years
Dean Scholarship - up to £13,500 over three years
EU Scholarship (EU Only) - £1,000
Sports Scholarships - up to £6,000
There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.
Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.
Bank Of England Scholarship Programme
European Funding GuideThe Student Disability Association Fund
Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.
In 2018/19 placement year tuition fees are set at £1,060.
The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.
We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.
Email: study@uel.ac.uk
Phone: 020 8223 4444
Tuition Fee Loan
You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.
Maintenance Loan
From academic year 2018/19, part-time students can access maintenance loans from Student Finance England.
You can apply for a loan to help with living costs such as food, travel and accommodation.
Part-time students need to study their courses at a rate of at least
25% of an equivalent full-time course in each academic year.
For further information visit gov.uk/student-finance
We appreciate that finance is one of the key considerations when you're
applying to university. That's why alongside your Government loan, you
can apply for scholarships to help towards your finances. We've invested
over £2 million worth of scholarships to financially assist new
students, starting in September 2018. If you're awarded a scholarship
you don't need to pay it back.
All students will receive:
Ebooks
Bursaries Schemes for which you can apply
Hardship Bursary -up to £2,000
Going Global – awards range from £300 - £700
Scholarships Schemes for which you can apply
Civic Engagement Scholarship - £1,000
Sports Scholarships - up to £6,000
Team UEL Scholarship - £1,000
Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.
In 2018/19 placement year tuition fees are set at £1,060.
There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.
Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.
Bank Of England Scholarship Programme
European Funding GuideThe Student Disability Association Fund
The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.
We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.
Email: study@uel.ac.uk
Phone: 020 8223 4444
At UEL, we understand that studying in another country is a big financial commitment. If you apply early for an undergraduate, you may be entitled to a scholarship of up to £3,000.You can find out more about the international scholarships here.
The Student Money Advice and Rights Team (SMART) also run an Emergency International Fund to assist international students in hardship.
You can contact our SMART team on 02082233333 or study@uel.ac.uk
As part of the Tier 4 student visa requirements, UK Visas and Immigration (UKVI) estimate that you will need £1,265* per month to cover your living costs. It includes expenses for accommodation, food and drink, travel within London, text books, entertainment, clothing, toiletries and laundry. Most Tier 4 students are required to show they have sufficient funds to cover the first nine months of the course before they start- a total of £11,385- in addition to the tuition fees. You can find more information about the specific requirements of the Tier 4 student visa here. The amount that you will spend can vary depending on your lifestyle. The UKCISA International Student Calculator can help you plan and manage your money.
* Please note the Immigration Rules are subject to change and this figure is likely to be increased by UKVI year on year. Please therefore check our ISA pages (www.uel.ac.uk/isa) for more information at the time of preparing your visa application.
Deposits and paying by instalments
International students are required to pay a deposit prior to being issued a Confirmation of Acceptance for Studies (CAS).
Your remaining balance will be paid in five monthly instalments over your first term. The first of these instalments must be paid when completing your enrolment on arrival at UEL. Please follow the payment instructions here.
After the required payment has been made, you will be asked to complete the online International Student Reply Form to confirm your acceptance of our offer and of our terms of admittance and fees policy.
Our International team at UEL are available for advice and guidance on studying in London, fees, scholarships and visa requirements.
Email: international@uel.ac.uk
Entry requirements
112
New UCAS Points
INTERNATIONAL
(Including European Union)
We accept a range of qualifications from across the world. Please see our country pages for information on specific entry requirements for your country.
If you don’t quite meet the academic requirements for this course, you can apply with an additional foundation year. Read more about the International Foundation Programme. SEE YOUR COUNTRYAccess to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3
We will also consider the UEL New Beginnings pre-entry course
Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy
As an inclusive university we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application (particularly your personal statement) and may ask you to attend an interview or submit a piece of work to help us decide on your eligibility for the course. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.
If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course. Find out more here.
What you'll learn
The course covers a wide range of topics, rooting fundamental marketing principles in a contemporary business context. You’ll learn about the core functions of a business alongside specific marketing themes such as digital marketing, consumer behaviour and brand management.
The first year lays the foundations of your business knowledge by covering fundamental topics such as global economics, business intelligence and professional development. At the same time, you will be introduced to the foundations of marketing so that, at the end of the first year, you’ll have developed an understanding of how marketing is threaded through any organisation and connects to wider issues in business management.
The second year builds on this basis by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You’ll learn about how to connect with customers and consumers through various digital and traditional channels, using data about consumer patterns to effectively convey your message. You’ll also cover further topics in business that are useful for marketers, including finance, corporate social responsibility and business research.
In the final year, you’ll underpin all of your previous study by learning about strategic marketing and undertaking a practical project that allows you to apply your knowledge to a specific topic – you can choose to write a dissertation or work on a marketing consultancy project. You will also have the choice of a number of optional modules that will develop your entrepreneurial skills, teach you about specialist marketing techniques in social media marketing and brand management or help you to understand the ways in which companies maintain a competitive advantage in the contemporary business landscape.
At the end of your degree, you’ll not only have a practical understanding of how marketing works on a day-to-day basis but a deeper awareness of the role that marketing plays across an entire organisation and in a wider societal context.
What you'll study and when
All optional modules are subject to availability/timetabling and options listed may change.
Business Intelligence and Data Analysis (Core)
Personal and Professional Development (Core)
Foundations of Marketing (Core)
People and Organisations (Core)
Retail Marketing (Option)
Global Marketing (Core)
Consumer Behaviour (Core)
Business Research Methods (Core)
Digital Marketing (Core)
Corporate Social Responsibility and Ethics (Core)
Managing Sustainable Operations (Option)
Project Management (Option)
Introduction to Finance & Accounting (Core)
Introduction to Human Resource Management (Option)
Marketing Work Placement (Option)
Marketing Placement Year (Core for 4-year programme only)
Marketing Consultancy Project* (Option)
Brand Management (Core)
Social Media Marketing and Analytics (Core)
Contemporary Issues in Marketing (Option)
Cultural Marketing (Option)
Strategic Marketing** (Option)
Leadership for Sustainability (Option)
Competitive Advantage in a Changing World (Option)
Intrapreneurship and Entrepreneurship in Practice** (Option)
How you'll be assessed
We’ll assess you in a way that will mirror some of the tasks you will be expected to carry out in the workplace. These include reports and presentations, producing a portfolio of work, delivering a business pitch, producing and analysing a case study, conducting a business simulation or producing a marketing plan.
Throughout the course you’ll be given feedback to help you improve and you will have to sit a small number of tests and exams, depending on which options you choose.
Course SpecificationHow you'll learn
We pride ourselves on giving students a fantastic experience and great support from day one; in 2018’s National Student Survey, we received a 85% rating for overall student satisfaction and we continue to improve our teaching experience.
We’re an inclusive university with a close-knit community of students and our teaching reflects that. Teaching is delivered through a diverse range of methods, not only to develop your different skills but also to enrich the learning experience. As well as traditional seminars and lectures, you’ll have the chance to go on trips to businesses across London, learn from guest speakers and gain useful, practical experience, as well as engaging in tutorials and workshops that make use of interactive technology.
At other times you’ll carry out independent study, supported by our specialist business library and a selection of digital materials, handbooks, notes and other resources. You’ll also work in teams to share insights into marketing issues, and learn from guest speakers representing a cross-section of business expertise, while attending business-related events to improve your knowledge and build your professional network.
We’ll support your learning with the latest thinking from UEL’s business research centres, including the Centre for Innovation, Management and Entrepreneurship, the Noon Centre for Equality and Diversity and the Centre for Islamic Banking and Finance, as well as our many industry connections with professional bodies such as the Chartered Institute of Marketing (CIM).
There’s also a fantastic opportunity to travel abroad on our unique Global Scholars programme, where you’ll work on a social enterprise project with fellow students from other countries. In previous years, our students have travelled to Bahrain, China, the United States and Thailand, to name a few.
Your future career
Marketing professionals identify, anticipate and help to satisfy the needs of customers, playing a crucial, strategic role in ensuring the long-term health and profitability of the companies and organisations they work for.
The course will equip you with the knowledge, resources and opportunities to thrive in a marketing career. Our strong focus on employment skills will give you a head start, and you’ll set up and maintain a professional development e-portfolio to showcase your talents and achievements to potential employers.
As marketing is such a crucial aspect of business, plenty of firms are on the lookout for bright graduates. These include companies in sectors as diverse as retail, manufacturing, the automotive industry, food and drink, pharmaceuticals and healthcare, utilities, chemicals, construction, charities and local and central government.
Your degree could also be a stepping-stone to a marketing, branding, communications, digital media and public relations career in any sector you choose. Marketing is needed in sectors ranging from fashion and retailing to consultancy, banking and even the oil industry.
Whatever direction you go in, our Careers and Student Employability team will provide practical support – and you can use their services even after you’ve graduated.
We also run a dedicated employability programme for business and law students, called Employ. It includes employability workshops, skills training sessions, guest speaker events, voluntary work, student ambassador roles and work experience opportunities.
This programme is academically underpinned and industry facing, providing our graduates with a high level of knowledge and skill for the job market, as well as crucial professional qualifications thanks to our close work with the Chartered Institute of Marketing.
