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The course covers a wide range of topics, rooting fundamental marketing principles in a contemporary business context. You’ll learn about the core functions of a business alongside specific marketing themes such as digital marketing, consumer behaviour and brand management.

The first year lays the foundations of your business knowledge by covering fundamental topics such as global economics, business intelligence and professional development. At the same time, you will be introduced to the foundations of marketing so that, at the end of the first year, you’ll have developed an understanding of how marketing is threaded through any organisation and connects to wider issues in business management.

The second year builds on this basis by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You’ll learn about how to connect with customers and consumers through various digital and traditional channels, using data about consumer patterns to effectively convey your message. You’ll also cover further topics in business that are useful for marketers, including finance, corporate social responsibility and business research.

In the final year, you’ll underpin all of your previous study by learning about strategic marketing and undertaking a practical project that allows you to apply your knowledge to a specific topic – you can choose to write a dissertation or work on a marketing consultancy project. You will also have the choice of a number of optional modules that will develop your entrepreneurial skills, teach you about specialist marketing techniques in social media marketing and brand management or help you to understand the ways in which companies maintain a competitive advantage in the contemporary business landscape.

At the end of your degree, you’ll not only have a practical understanding of how marketing works on a day-to-day basis but a deeper awareness of the role that marketing plays across an entire organisation and in a wider societal context.

We pride ourselves on giving students a fantastic experience and great support from day one; in 2018’s National Student Survey, we received a 85% rating for overall student satisfaction and we continue to improve our teaching experience.

We’re an inclusive university with a close-knit community of students and our teaching reflects that. Teaching is delivered through a diverse range of methods, not only to develop your different skills but also to enrich the learning experience. As well as traditional seminars and lectures, you’ll have the chance to go on trips to businesses across London, learn from guest speakers and gain useful, practical experience, as well as engaging in tutorials and workshops that make use of interactive technology.

At other times you’ll carry out independent study, supported by our specialist business library and a selection of digital materials, handbooks, notes and other resources. You’ll also work in teams to share insights into marketing issues, and learn from guest speakers representing a cross-section of business expertise, while attending business-related events to improve your knowledge and build your professional network.

We’ll support your learning with the latest thinking from UEL’s business research centres, including the Centre for Innovation, Management and Entrepreneurship, the Noon Centre for Equality and Diversity and the Centre for Islamic Banking and Finance, as well as our many industry connections with professional bodies such as the Chartered Institute of Marketing (CIM).

There’s also a fantastic opportunity to travel abroad on our unique Global Scholars programme, where you’ll work on a social enterprise project with fellow students from other countries. In previous years, our students have travelled to Bahrain, China, the United States and Thailand, to name a few.

Marketing professionals identify, anticipate and help to satisfy the needs of customers, playing a crucial, strategic role in ensuring the long-term health and profitability of the companies and organisations they work for.

The course will equip you with the knowledge, resources and opportunities to thrive in a marketing career. Our strong focus on employment skills will give you a head start, and you’ll set up and maintain a professional development e-portfolio to showcase your talents and achievements to potential employers.

As marketing is such a crucial aspect of business, plenty of firms are on the lookout for bright graduates. These include companies in sectors as diverse as retail, manufacturing, the automotive industry, food and drink, pharmaceuticals and healthcare, utilities, chemicals, construction, charities and local and central government.

Your degree could also be a stepping-stone to a marketing, branding, communications, digital media and public relations career in any sector you choose. Marketing is needed in sectors ranging from fashion and retailing to consultancy, banking and even the oil industry.

Whatever direction you go in, our Careers and Student Employability team will provide practical support – and you can use their services even after you’ve graduated.

We also run a dedicated employability programme for business and law students, called Employ. It includes employability workshops, skills training sessions, guest speaker events, voluntary work, student ambassador roles and work experience opportunities.

This programme is academically underpinned and industry facing, providing our graduates with a high level of knowledge and skill for the job market, as well as crucial professional qualifications thanks to our close work with the Chartered Institute of Marketing.