BSc (Hons) Marketing
Course overview
Start date
January 2021
September 2021
Subject area
Business and Marketing
Attendance
Full-time, 3 years
Part-time
Learning
On campus, dual delivery
Course summary
This programme prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility.
The programme adopts a unique “practice” based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The programme is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.
Return to campus: dual delivery
In a Covid-secure environment, enjoy learning on our state-of-the-art campuses and flex between online delivery
Find out moreContemporary, vocational teaching
Students are taught with a strong emphasis upon application of theory.
Accredited
The programme is professionally accredited by Chartered Institute of Marketing (CIM).
Industry led
Guest speakers and marketing-specific events feature throughout each level of the programme.
My time studying Marketing at UEL allowed me to gain both theoretical and practical knowledge that has been extremely beneficial within the workplace. The network the course enables you to build is invaluable in the current employment market. The marketing industry is growing rapidly and UEL has prepared me to enter this industry confidently and successfully.Helena Crabtree , Graduated with BA Business Management (Marketing), 2016
Fees and funding
Tuition Fee Loan
You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.
To apply visit gov.uk/student-finance
Maintenance Loan
You can apply for a loan to help with living costs such as food, travel and accommodation. How much you can borrow depends on where you live and study, and whether you are currently on welfare benefits. The maximum loan you can apply for is £12,729.
To apply visit gov.uk/student-finance
Supplementary Grants
The government also offer the following additional support:
- Parents' Learning Allowance
- Adult Dependants' Grant
- Childcare Grant
- Disabled Students’ Allowance
- All nursing and many allied health students on courses from September 2020 will receive a payment of at least £5,000 a year from the government.
For further information visit gov.uk/student-finance or contact Student Finance England.
All students will receive:
Bursaries Schemes for which you can apply
- Care Leaver and Foyer Bursary - up to £1,500
- Progression Bursary - up to £2,000
- Engagement Bursary - up to £2,000
- Hardship Bursary - up to £2,000
- Helena Kennedy Foundation - £1,500
- Going Global – awards range from £300 - £700
Scholarships Schemes for which you can apply
- Vice Chancellor Scholarship - up to £27,750 over three years
- Dean Scholarship - up to £13,500 over three years
- Civic Engagement Scholarship - £1,000
- EU Scholarship (EU Only) - £1,000
- ELSEF Scholarship - £1,000
- UTC Scholarship - £1,500
- Sports Scholarships - up to £6,000
There are a number of external organisations that offer financial help to
students. Please see the list below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.
Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.
The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you are a student at the University of East London.
We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.
Email: study@uel.ac.uk
Phone: 020 8223 4444
Tuition Fee Loan
You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will automatically be cancelled.
For information visit gov.uk/student-finance
Please note EU students can only apply for their funding using a paper application form.
To download a form visit www.gov.uk/student-finance-forms
All students will receive:
Bursaries Schemes for which you can apply
- Care Leaver and Foyer Bursary - up to £1,500
- Progression Bursary - up to £2,000
- Engagement Bursary - up to £2,000
- Hardship Bursary - up to £2,000
- Helena Kennedy Foundation - £1,500
- Going Global – awards range from £300 - £700
Scholarships Schemes for which you can apply
- Vice Chancellor Scholarship - up to £27,750 over three years
- Dean Scholarship - up to £13,500 over three years
- Civic Engagement Scholarship - £1,000
- EU Scholarship (EU Only) - £1,000
- ELSEF Scholarship - £1,000
- UTC Scholarship - £1,500
- Sports Scholarships - up to £6,000
There are a number of external organisations that offer financial help to
students. Please see the list below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.
Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.
The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you are a student at the University of East London.
We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.
Email: study@uel.ac.uk
Phone: 020 8223 4444
At UEL, we understand that studying in another country is a big financial commitment. If you apply early for an undergraduate, you may be entitled to a scholarship of up to £3,000.You can find out more about the international scholarships here.
The Student Money Advice and Rights Team (SMART) also run an Emergency International Fund to assist international students in hardship.
You can contact our SMART team on 02082233333 or study@uel.ac.uk
As part of the Tier 4 student visa requirements, UK Visas and Immigration (UKVI) estimate that you will need £1,265* per month to cover your living costs. It includes expenses for accommodation, food and drink, travel within London, text books, entertainment, clothing, toiletries and laundry. Most Tier 4 students are required to show they have sufficient funds to cover the first nine months of the course before they start- a total of £11,385- in addition to the tuition fees. You can find more information about the specific requirements of the Tier 4 student visa here. The amount that you will spend can vary depending on your lifestyle. The UKCISA International Student Calculator can help you plan and manage your money. Please make sure you also factor in the fees for the visa application and immigration health surcharge when budgeting.
* Please note the Immigration Rules are subject to change and this figure is likely to be increased by UKVI year on year. Please therefore check our ISA pages for more information at the time of preparing your visa application.
Deposits and paying by instalments
International students are required to pay a deposit prior to being issued a Confirmation of Acceptance for Studies (CAS).
Your remaining balance will be paid in five monthly instalments over your first term. The first of these instalments must be paid when completing your enrolment on arrival at UEL. Please follow the payment instructions here.
After the required payment has been made, you will be asked to complete the online International Student Reply Form to confirm your acceptance of our offer and of our terms of admittance and fees policy.
Our International team at UEL are available for advice and guidance on studying in London, fees, scholarships and visa requirements.
Email: international@uel.ac.uk
Entry requirements
112
New UCAS Points
Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3
We will also consider the UEL New Beginnings pre-entry course
Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy
Please note that some courses require applicants to meet the entry requirements outlined on the course page. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.
If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course. Find out more.
What you'll learn
The course covers a wide range of topics, rooting fundamental marketing principles in a contemporary business context. You’ll learn about the core functions of a business alongside specific marketing themes such as digital marketing, consumer behaviour and brand management.
The first year lays the foundations of your business knowledge by covering fundamental topics such as global economics, business intelligence and professional development. At the same time, you will be introduced to the foundations of marketing so that, at the end of the first year, you’ll have developed an understanding of how marketing is threaded through any organisation and connects to wider issues in business management.
The second year builds on this basis by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You’ll learn about how to connect with customers and consumers through various digital and traditional channels, using data about consumer patterns to effectively convey your message. You’ll also cover further topics in business that are useful for marketers, including finance, corporate social responsibility and business research.
In the final year, you’ll underpin all of your previous study by learning about strategic marketing and undertaking a practical project that allows you to apply your knowledge to a specific topic – you can choose to write a dissertation or work on a marketing consultancy project. You will also have the choice of a number of optional modules that will develop your entrepreneurial skills, teach you about specialist marketing techniques in social media marketing and brand management or help you to understand the ways in which companies maintain a competitive advantage in the contemporary business landscape.
At the end of your degree, you’ll not only have a practical understanding of how marketing works on a day-to-day basis but a deeper awareness of the role that marketing plays across an entire organisation and in a wider societal context.
What you'll study and when
We consistently review our courses to ensure we are up-to-date with industry changes and requirements from our graduates. As a result, our modules are subject to change.
- Mental Wealth 1: Academic and Digital Proficiency (core)
- People and Organisations (core)
- Foundations of Marketing (core)
- Fundamentals of Business Accounting (core)
- Fundamentals of Economics (core)
- Business Statistics and Data Analysis (core)
- Mental Wealth 2: Graduate Employability Competencies (core)
- Marketing Research Methods (core)
- Integrated Marketing Communications (core)
- Consumer Behaviour (core)
- Digital Marketing (option)
- Sustainable Operations & Supply Chain Management (option)
- Introduction to Finance and Accounting (option)
- Marketing Internship (option)
- Optional Placement Year (option)
- Mental Wealth 3: Global Enterprise and Consultancy Practice (core)
- Corporate Social Responsibility and Ethics (core)
- Applied Marketing Project (core)
- Contemporary Issues in Marketing (core)
- Brand Management (core)
- Social Media Marketing (core)
How you'll be assessed
You are assessed using a variety of assessment methods. We use traditional examinations, essays and reports to assess academic knowledge. We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.
Course SpecificationHow you'll learn
You will be taught by delivering theoretical lectures in an interactive and engaging classroom and providing assessments which focus upon the application of concepts to “real life” professional marketing scenarios.
Examples of theoretical concepts are provided throughout each module on the programme and students are encouraged to critically analyse and engage with new developments within marketing theory. Case studies of successful marketing approaches are incorporated throughout the programme and academic journal articles relevant to key theoretical ideas are recommended in each lecture and module.
Who will teach on this course
The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.
Your future career
This programme will prepare you for professional careers in marketing management, advertising, public relations, brand management and any marketing-related career.
Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.
