Overview
On the BA (Hons) Fashion Marketing and Communication course, you will delve into the dynamic world of fashion marketing. You will learn how to create and put in place innovative marketing strategies relevant to the fashion and creative industries. You will learn how to tell stories to a diverse audience using a variety of media, applicable to the global fashion ecosystem.
You will develop practical skills in event planning and visual merchandising. You'll learn photography, and graphic design, including software such as InDesign. These hands-on experiences provide you with a well-rounded skill set. This is essential for a successful fashion marketing career.
What sets this fashion marketing course apart is its focus on real-world application and industry relevance. Through our industry links, and with the opportunity of a work placement in your second year, you will develop the attributes, employability and portfolio needed to be a successful fashion marketer.
The modules on this fashion marketing course and connections with our alumni network will help you to pursue a successful fashion marketing career.
This course is in Clearing
Intro to Fashion Entrepreneurship
Our 4-week online course, in partnership with Beyond Form Education, offers a glimpse into UEL’s MBA Fashion Entrepreneurship programme. Fee: £120
Our LLM course is a top choice
UEL’s LLM programme has been recognised as a top choice in the latest PTES survey, achieving 1st place rankings for satisfaction, teaching and more.
What makes this course different

Top in the country
Our Marketing courses ranked 1st in the country for “Learning Opportunities” and 2nd for three other themes including “Teaching on my Course” in the 2023 National Student Survey.

100% of graduates in work
All fashion marketing graduates are in work or further education within 15 months of graduation (Discover Uni, 2023).

Industry experts
You'll be taught by fashion industry practitioners with a wealth of experience and great business contacts. All doors, from merchandising to campaign management to public relations, will be open to you.

Ranked 9th nationally
Our fashion and textiles courses ranked 9th nationally for 'satisfied with teaching' in The Guardian University Guide 2025.
The Guardian University Guide 2025Course modules
If you don't meet the entry requirements for BA Fashion Marketing & Communication, you can study this course as an extended, four-year programme. You'll start with a foundation year which prepares you for a successful transition to the BA Fashion Marketing course. This means it will take you four years to complete the course full-time, and eight years to complete the course part-time. During the foundation year, you will lay the groundwork for your future success in fashion marketing. You'll look at key concepts and principles relevant to the fashion industry. You'll gain a solid understanding of the fundamentals of fashion marketing and communication. This foundational knowledge will serve as a strong platform for your later studies in the BSc (Hons) Fashion Marketing programme.
In Year 1, the fashion marketing degree focuses on developing essential skills for a career in fashion marketing through innovative modules. You explore creative storytelling, digital media, sustainability, and market research, preparing you to create impactful brand narratives. By engaging in hands-on projects and real-world industry collaborations, you’ll gain the expertise to succeed in the dynamic field of fashion marketing.
In Year 2, the fashion marketing degree equips you with advanced skills for a successful career in fashion marketing. Through modules on digital marketing, creative direction, visual communication, and fashion sociology, you explore key areas such as e-commerce, social media, consumer behaviour, and emerging technologies. Hands-on projects and real-world applications prepare you to create impactful brand strategies and visual narratives in the ever-evolving fashion industry. You will reflect on the learning from level four modules, to create individual self-promotion and branding. You will independently create a fashion retail business. This will address a cause, need or problem applicable to today's fashion industry, equipping you for a job in fashion marketing.
This fashion marketing course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation. This will add valuable practical experience on how to be a fashion marketer.
In Year 3, the fashion marketing degree prepares you for a successful career in fashion marketing through modules focused on innovative design solutions, creative production, and industry collaboration. You work on self-initiated projects, refining your research, development, and entrepreneurial skills to prepare yourselves for a fashion marketing career.
NOTE: Modules are subject to change. For those studying part time courses the modules may vary.
Download course specification
Your future career
We expect our fashion marketing and communication graduates to have the same success that so many University of East London fashion students have enjoyed. It's a good bet that our dedicated fashion marketing course will also prepare you for careers in related areas. This could be merchandising, buying, public relations, fashion journalism, campaign management and trend prediction, as well as teaching you how to be a fashion marketer.
Industry links
We have connections with the following fashion organisations:
We also have a partnership with Chitkara Design School in India, with students from both institutions collaborating on a sustainable fashion module.
Graduate employers
Graduates from our fashion marketing course have gone on to various roles within organisations such as Tiffany and Co, Urban Outfitters, Anthropologie, ASOS and Marks & Spencer.
Others have secured coveted internships with businesses such as Fashion Minority Report (FMR).
Job roles
Typical roles which our fashion graduates have gone on to include marketing executive, assistant merchandiser, buying admin assistant, fashion marketer and fashion journalist.
Further study
You could undertake further study in:

I enjoyed my time at UEL. I learned so much about the world of fashion from theories to practice during my industry experience. Our tutors were knowledgeable and approachable and had many connections which benefited our studies further. I had the opportunity to have my PR placement at Alexander McQueen and another one in New York. The tutors pushed us to work hard but it’s all worth it in the end."Lucy Davies
BA (Hons) Fashion Marketing, graduate
How you'll learn
You'll be taught by a range of staff, many of whom are from the fashion marketing industry and are practitioners in the area they teach. Some of the assessments focus on practical skills and are presented as 'live or simulated briefs'. This ensures that the practice-led teaching is relevant to industry procedures. Our staff are well placed to take advantage of a range of professional networks and fashion industry contacts. Each module is designed with problem-solving scenarios as a reflective component. This means you will develop an ability to comment on, justify and develop your creative process.
Guided independent study
When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study. This will typically involve skills development through online study; reading journal articles and books; working on individual and group projects and preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, specialist facilities, such as edit suites, the library, the full Microsoft Office software, including Teams, and Moodle: our Virtual Learning Environment.
Academic support
Our academic support team provides help in a range of areas - including learning, mental wellbeing and disability support.
Dedicated personal tutor
When you arrive, we'll introduce you to your personal tutor. This is the member of the academic course team who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.
Workload
Each year you will spend around 300 hours of timetabled learning and teaching activities. (i.e. approx. 150 hours per term, 12.5 hours per week 4.1 hours per module). These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.
- Year 1: scheduled teaching - 300 hours; guided independent study - 900 hours
- Year 2: scheduled teaching - 300 hours; guided independent study - 900 hours
- Year 3: scheduled teaching - 300 hours; guided independent study - 900 hours
Your timetable
Your individualised timetable is normally available within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9am and 6pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.
Class sizes
To give you an indication of class sizes, this course normally attracts 15-25 students a year. Lecture sizes are normally similar to this range. In the classroom, you will also be taught in groups of a similar number. However, this can vary by academic year.
How you'll be assessed
Assessment tasks are mainly spread across the year to make the workload manageable. Assessment methods include group work, exams and individual work including essays, presentations, case studies, professional development and practical activities depending on the nature of the course. All grades count towards your module mark. More details will be included in the student handbook and module guides. You will always receive detailed feedback outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days, although you will receive immediate feedback following many of our face-to-face assessments.
Campus and facilities
Docklands Campus, London, E16 2RD
Our waterfront campus in the historic Royal Docks provides a modern, well-equipped learning environment.
Join us and you'll be able to make the most of our facilities including contemporary lecture theatres and seminar rooms, art studios and exhibition spaces, audio and visual labs and a multimedia production centre.
Features include our 24/7 Docklands library, our £21m SportsDock centre, a campus shop and bookstore, the Children's Garden Nursery, cafés, eateries, a late bar, plus Student Union facilities, including a student lounge.
The University of East London is one of the few London universities to provide on-campus accommodation. Our Docklands Campus Student Village houses close to 1,200 students from around the world. We are well connected to central London and Canary Wharf, with London City Airport just across the water. We also run a free bus service that connects Docklands with Stratford campuses.
Who teaches this course
This course is delivered by School of Arts and Creative Industries
The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.
What our students and staff say

I enjoyed how industry-focused this course was. We were able to interact with multiple industry professionals and were encouraged to think and approach our projects not as students but as if we were already in the industry we were training to enter. I enjoyed the various opportunities to network, be innovative and be forward-thinking."
Kamara-May Coleman
BA (Hons) Fashion Marketing student

I have worked in universities in several countries and I truly can’t say enough positive things about the diversity of the students, academics and staff I encounter daily at UEL."
Sharon N Hughes
Senior Lecturer of Fashion Marketing and Fashion Culture and Business