Our academic team are dedicated to furthering the knowledge of creative practice and how it impacts on the fashion industry.
One of our research areas is sustainable design within fashion and textiles. In a collaborative project by UEL researchers; we’ve been analysing and identifying new materials and decorative methods. Our BA Fashion Design senior lecturer, Joe Hunter’s environmental design ideology has been ongoing since the early 90’s and is reinvigorated with a new soft sculpture, printed with trash and skinned with denim offcuts to create an oversized soft toy designed to initiate kids into environmental preservation.
Additionally, we’re also looking at how new digital technology can transform fashion shopping experience and further increase in-store customer experience. MA International Fashion Business programme leader, Kent Le, is conducting his PhD on the use of Augmented Reality on Fashion Promotion with his research being presented in international conferences such as International Conference on Contemporary Marketing Issues.
Our BA Fashion Marketing senior lecturer, Dr Gokhan Aydin, is a research expert in online consumer behavior, luxury marketing and brand equity and has published on various impactful journals.
Our HOD and Course Leader for BA Fashion Design, Beatrice Newman, is an entrepreneur and has launched her own brand, Korlekie, which specialises in unique made to order clothing that has been worn by the likes of Alesha Dixon, Rita Ora, Ellie Goulding and Tiwa Savage from Nigeria. Her specialist area of research surrounds building a sustainable fashion business with emphasis towards the development and preservation of craftsmanship using heritage hand craft and digital technology.