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Fees and Funding

Here's the fees and funding information for each year of this course

Overview

The BA(Hons) Fashion Marketing will provide you with the knowledge, skills and connections to develop a successful career in fashion marketing.

The curriculum provides a theoretical grounding alongside a focus on the creative marketing strategies that the fashion industry needs to adapt to the challenges in a post pandemic world. You will be introduced to the structure of the fashion industry, developing an understanding of how marketing touches on every element of a fashion business from concept to consumer. Developing skills in academic and theoretical research and frameworks,  you will also work on industry related projects that will embrace the elements of branding, styling, retail, promotions, digital communications, and social media.

You will leave this programme with a portfolio of work that will ensure you have the skills to work in both high street and high end, designer fashion fields; can work for brands or within an agency setting; as well as have a range of transferable marketing skills that you can take into any sector.

Foundation year course

If you don't meet the entry requirements for a BA, you can study this course as an extended, four-year programme. You'll begin by taking a foundation year which prepares you for a successful transition to the BA degree. This means it will take you four years to complete the course full-time, and eight years to complete the course part-time.

What makes this course different

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Placement

Optional placement year available

Millennium Bridge

4th

Our fashion and textiles courses were ranked 4th in London in the Guardian University Guide 2018.

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Work experience

You'll have the chance to take up an optional year-long placement at a leading company such as Marks & Spencer to gain valuable work experience and give you an edge in finding a job in fashion after you graduate.

3 smartly dressed people

Industry experts

You'll be taught by industry practitioners with a wealth of experience and great contacts in the business. All doors, from merchandising to campaign management to public relations, will be open to you.

WHAT YOU'LL LEARN

With a combination of theory-based and practical, creative modules, we'll give you the ideal foundation to market fashion innovatively and effectively.

In the first of your three years – four if you take the optional year-long placement - you'll explore key debates in today's fashion business, such as industry ethics, as part of your introduction to marketing.

You'll learn about the four Ps of marketing:

  • product
  • price
  • promotion
  • place

and put together a fashion magazine, both online and as a hard copy. This will also give you valuable experience in working on photo shoots.

In your next year, you’ll look at areas such as visual merchandising, show production, fashion promotion on film and campaign management. You'll examine how social media works in relation to fashion.

All that you’ve learned will feed into a big final-year project of your choice. For example, you could bring your skills together to formulate a major marketing strategy for a new perfume brand.

DOWNLOAD COURSE SPECIFICATIONS

MODULES

  • Core Modules
  • Core Modules
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    Technical Skills & Innovation

    This module provides students with the foundational knowledge of understanding technical/ theoretical skills and innovation within their relevant discipline. The module will prepare students with the skills to begin their development journey as professionals, introducing them to core study skills and practice within their fields. The module seeks to instil in students the understanding of beginning the processes conceptualisation through to development and finally realisation.

    Through a series of workshops and lectures students explore a wide range of techniques and methodologies relevant to their chosen subject specialism. With the use of CAD, students will utilise programmes in Adobe suite, notably Photoshop, Illustrator and InDesign.

    Students will have the opportunity to utilise knowledge expertise from this and other modules to develop their projects, providing holistic learning.

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    Fashion Practice

    This module equips students with a basic understanding of the creative design process and methodologies. It will engage students in the production of contemporary solutions for fashion and related design, textile and marketing areas using the key techniques and processes developed in Technical Skills & Innovation for Fashion.

    Through a series of collaborative projects students will formulate concepts using creative play and visual narrative. Students will explore the basic principles behind good project development and management. They will gain confidence in producing collaborative works that will allow them to progress further.

    Students will have the opportunity to have the basic understanding of fashion practice and its relation to the wider economy, consumers and society.

    With the use of digital software and databases, students will utilise programmes such as WARC and WGSN.

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    Fashion Contexts and Research

    The aim of this module is to introduce students to collaborative projects and design creative solutions as a team by working alongside other creatives within the fashion cluster. This module will focus on how to develop best practice and fully utilise individual skillsets to deliver specific project outcomes. Students learn to work in a team to develop project plans, research and development and design production and delivery.

    This module will look to explore techniques and research methodologies in ensuring that students have a good understanding on how context and theory apply to practice in relation to Fashion. Students will understand how the wide variety of media and cultural, social and political influences form our contemporary perceptions of fashion.

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    Mental Wealth: Professional Life - Business of Fashion 1

    This module focuses on an introduction to fashion and the creative industries offering insight through guest lectures and workshops designed to develop your professional skills. Students gain key visual communication and written skills to better understand industry expectations and standards. Digital skills and graphic identity are explored in the production of subject specific publications and portfolio development.

    This module will give students the basic understanding of business operations by being actively engaged with level 5 students in producing collaborative works that can be effectively marketed and translated to a market. This module will relate closely to the Fashion Enterprise module and much more focus on finalised product, service or media.

    Students will have the opportunity to build on their community and industry connections via enhanced knowledge on social media and ethical practices within industry, building and developing their confidence towards a future they are passionate and well informed about.

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    Fashion Enterprise

    This module will develop knowledge and understanding of collaborative projects created in the Fashion Theory and Research and Fashion Process modules towards enterprise.

    At level 4 students will have the opportunity to engage in the beginnings of business processes that are crucial for their future success.

    Knowledge of supply chains both national and international will be crucial to the basic understanding of our students. Where the fashion industry manufactures, produces and finishes in a global economy is integral to the foundation thinking of students.

    Profitability and income margins, growth internationally, production cycles, digitisation and sustainable issues all form foundation knowledge of our students to make good future business decisions.

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    Fashion Process

    This module will develop knowledge and understanding of collaborative projects gained in the Fashion Contexts and Research module.

    This module will give students the opportunity to understand the business process and methodologies that are utilised across several disciplines in the fashion industry.

    Here, students will be introduced to the issues and debates that are facing the fashion sector.

    It is crucial that student’s understand the development of the Fashion sector and all its related sectors such as fashion buying, styling, trends, social media and consumers.

  • Core Modules
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    Technical Applications

    This module utilises subject specific technical and theoretical skills gained in the Technical Skills & Innovation module at level 4.

    You are required to further develop your individual skill set and employ this knowledge to create innovative design solutions.

    The creative design process from concept through to development and final product, will be appropriately documented. You will also expand and strengthen your digital skills relevant to your subject specialism.

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    Creative Fashion Practice

    This module requires you to further develop your creative practice across fashion and the industry, utilising knowledge gained from the Fashion Practice module at level 4.

    You will demonstrate an understanding of the design process through development of experimental and creative practice to produce an innovative sketchbook/ file and design construction/ creative/professional portfolio. Research and exploration of a broad range of future cultural and global trends are fundamental to your concepts for fashion, textiles and marketing campaigns.

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    Theory of Fashion

    This module builds on the skills you will have achieved in level 4 and its primary aims are to further develop your understanding of collaborative projects regarding industry and its working cycle.

    You will address the impact of C21st fashion and look towards a more purposeful future by focusing on ideas such as fashion futures, digital technology, cultural globalisation, social media and sustainability.

    You will be independent in your reflection and acute in your understanding of design thinking for tomorrow’s fashion.

    This module sets out to further challenge the perspectives of fashion that are understood today and give you the opportunity to contest old ideas and be provocative in your outcomes.

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    Process and Identity

    This module aims to build on the knowledge and skills learnt in the Fashion Process module in level 4.

    You will be required to develop and share concepts based on your identity as a designer/ creative/ professional and, also to reflect and research your own cultural identity.

    Using relevant subject specific creative and analytical processes you will develop your concepts collaboratively using visual ‘story telling’ and written analysis.

    By the end of this module you will have a greater understanding of sequential design processes and industry practice.

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    Fashion Enterprise 2

    Fashion Enterprise 2 will further expand on the projects developed on the level 4 Fashion Enterprise module via individual and collaborative projects, with a focus on career development.

    The module aims to develop enterprise skills for self-promotion in industry as well as technique and strategies in setting up own enterprise.

    You will have the opportunity to go on placement and work on live briefs, learning skills in developing your graphic identity through exploration of fonts, art direction and branding, CV and business profile development and portfolio and promotional materials.

    Having focused on understanding how the fashion industry operates at different levels and its career opportunities, you will create your personal brand Identity & use of formats to promote yourself.

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    Mental Wealth: Professional Life - Business of Fashion 2

    Building on the work of FT4011, you will further your ability to identify industry related processes and professional skills. Through a series of workshops focused on design presentation and effective visual communication, you will engage with subject specific external competitions alongside building your identity as a designer through the production of individual portfolios.

    The module will allow you to contextualise your core discipline learning within specific markets and trends relevant to your discipline within the Fashion and Textiles sector. In addition, you will gain a greater understanding and ability to present your work professionally and articulate your concepts visually alongside a supporting written report.

  • Optional Modules
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    Optional placement

    This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. 

    The extra placement year means it will take four years to complete your studies, instead of three.

  • Core Modules
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    Applied Innovation

    This module will support you in your creative thinking and enhance your continued collaborative work practices and challenge your commitment in delivering innovative design solutions that may include various medias such as moving image to define the beginning process of your research.

    The module will act as a forerunner to aid in bridging the gap between theory and practice. You will be expected to be hands on in your approach as a set of short creative challenges are tasked to you to allow for pragmatic and inspiring creative thinking and practice.

    The aim of this module is to support you in your productivity to help further development of a culture of innovation towards your final major project.

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    Advanced Creative Practice

    This module enables you to create a self-initiated concept, which you will thoroughly research and develop in preparation for your Final Major Project: Realisation module.

    You will outline your proposals of work at the beginning of the module, which will then be negotiated and agreed with staff. Further developments may include collaborative industry partnerships fostering product enhancement and knowledge exchange.

    You will further develop and nurture your career focus by utilising knowledge and skills gained in level 5 in the production of advanced visual research, development sampling and prototypes for fashion.

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    Final Major Project: Theoretical Identity

    You will embark upon a self-initiated line of study in order to thoroughly research, develop and experiment with your chosen concept.

    Advanced concepts, research and development skills are explored in preparation for your Final Major Project: Realisation module.

    Using project guidelines from previous briefs, you will have the opportunity to write your own brief with developing outcomes, based on your personal research and interests.

    You will either create a collection of products, initiate a business plan or propose alternate fashion outputs.

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    Final Major Project: Realisation

    Building on the work of FT6021, you will realise your ideas through creative production of original and innovative negotiated concept and outcomes that are relevant to your career aspirations and specialism.

    You will have the opportunity to produce a final major project that will primarily rely upon negotiated guidance in order to promote and develop your transition into working life.

    You will have the opportunity to identify, develop, reflect upon and finalise projects that will create and build a signature for your exit portfolio.

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    Fashion Enterprise 3

    This module allows you to work directly with industry to define and execute creative solutions and develop a creative portfolio of work within the creative industries.

    You will learn how to freelance and set up your own businesses by examining and understanding future roles within the creative industries.

    You will collaborate across all fashion titles to plan and organise a showcase of your work at a relevant trade fair or sell designs in a pop-up shop. By utilising professional skills, you will work in teams alongside staff to design and implement creative concepts for a given market sector.

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    Mental Wealth: Professional Life - Business of Fashion 3

    You will develop your ability to produce industry standard portfolios reflecting your skills and expertise, ready for graduate level jobs.

    You will be able to develop your professional identity by demonstrating your entrepreneurial thinking into your exit portfolio which will provide insight into the complexity of the fashion industry with consumer behaviour, business models, business funding and different career alternatives.

    Further insight on business strategy such as investment capital and start up campaigns will be delivered.

HOW YOU'LL LEARN

You'll be taught by a range of staff, many of whom are practitioners in the area they teach. Some of the assessments focus on practical skills and are presented as ‘live or simulated briefs’.  This ensures that the practice-led teaching is relevant to industry procedures. Our staff are  well placed to take advantage of a range of professional networks and industry contacts. Each module is designed with practical components  and a reflective component, with the intention that students develop an ability to comment on, justify and develop their creative process.

When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study.  This will typically involve skills development through online study; reading journal articles and books; working on individual and group projects and preparing coursework assignments and presentations.  Your independent learning is supported by a range of excellent facilities including online resources, specialist facilities, such as edit suites, the library, the full Microsoft Office software, including Teams, and Moodle: our Virtual Learning Environment.

Our academic support team provides help in a range of areas – including learning, mental wellbeing and disability support.  

When you arrive, we'll introduce you to your personal tutor. This is the member of the academic course team who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer. 

Each year you will spend around 300 hours of timetabled learning and teaching activities. (i.e. approx. 150 hours per term, 12.5 hours per week 4.1 hours per module).  These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.  

The approximate percentages for this course are:

  • Year 1: scheduled teaching - 300 hours; guided independent study - 900 hours
  • Year 2: scheduled teaching - 300 hours; guided independent study - 900 hours
  • Year 3: scheduled teaching - 300 hours; guided independent study - 900 hours

Your individualised timetable is normally available within 48 hours of enrolment.  Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm.  For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

To give you an indication of class sizes, this course normally attracts 15-25 students a year.  Lecture sizes are normally similar to this range.  In the classroom you will also be taught in groups of a similar number.  However, this can vary by academic year.

HOW YOU'LL BE ASSESSED

The approximate percentages for this course are:

  • 50% coursework
  • 50% practical
  • 0% exams for each year

Feedback summary:
You'll always receive written or audio feedback, outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days.

CAMPUS and FACILITIES

Docklands Campus

Docklands Campus, Docklands Campus, London, E16 2RD

WHO TEACHES THIS COURSE

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

Dr Gokhan Aydin

Dr Gokhan Aydin is working as a senior lecturer lecturing on strategic marketing, mental wealth, professional portfolio and relevant topics at School of Arts & Creative Industries.

Read more

Alison Lowe

A passionate and motivational speaker, Alison Lowe has built a reputation as one of the leading supporters of creative talent and start-up businesses.

Read more

What we're researching

At the University of East London we are working on the some of the big issues that will define our future; from sustainable architecture and ethical AI, to health inequality and breaking down barriers in the creative industries.

Our students and academics are more critically engaged and socially conscious than ever before. Discover some of the positive changes our students, alumni and academics are making in the world.

Please visit our Research section to find out more.

I chose to go on a placement year. People in my year group worked for Diesel, M&S, Anthropologie and McQueen. I undertook buying placements with Ralph Lauren and Urban Outfitters and this secured me a graduate position as a buyer's administration assistant with Urban Outfitters.

Veronica Peduzzi-Davies

BA (Hons), Fashion Design with Marketing

YOUR FUTURE CAREER

We expect our fashion marketing graduates to reap the same sort of success in the business that so many University of East London fashion students have enjoyed.

We've seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses.

It’s a good bet that our dedicated Fashion Marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management and trend prediction.

Three of last year's graduates, who studied marketing as part of their design course, have already gone on to land jobs as buyers for Urban Outfitters, Anthropologie and Marks and Spencer.

History shows you get noticed on our fashion courses - especially when your abilities are showcased at the annual Graduate Fashion Week show, attended by some of the industry’s leading creative talents.

At Graduate Fashion Week 2015, one of our students, Chloe Draper, was declared the winner of the prestigious Fashion Marketing Award.

Fashion is a competitive world and everything we do is geared towards helping you succeed in it. Rebecca Ellwood, one of our graduates who is now working in PR for Value Retail, the owner of luxury shopping outlets in Europe, sums it up when she says, "Studying fashion at UEL is hard but rewarding. But, as they say, nothing worth having is ever easy!"

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.