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BA (Hons) Fashion Marketing

Course overview

Start date

September 2021

Subject area

Fashion

Attendance

Full-time, 3 years

Full-time, 4 years

Part-time

Learning

On campus, dual delivery

Course summary

They say that fashion demands an eye for style. If that’s the case, fashion marketing demands one eye on style, one on hard business and at least two more in the back of your head!

Others may create the garment but it is you, the creative marketer, the skilful strategist, who will turn it into the must-have, must-wear commodity. You may not be the creator but what we’ll teach you on our new Fashion Marketing course is an art in its own right.

We’ll teach you how to retail, brand and merchandise fashion. You’ll discover promotional and sales strategies, learning how to take a new fashion product from the concept stage all the way to the high street store.

You’ll do this in close collaboration with your fashion design and fashion textiles student colleagues at UEL. This is crucial for you to gain the clearest, broadest picture of an industry that, as marketers, you’ll need to understand inside out.

UCAS points

112

Course options

Degree

UCAS code

4C25

Return to campus: dual delivery

In a Covid-secure environment, enjoy learning on our state-of-the-art campuses and flex between online delivery

Find out more

Placement

Optional placement year available

4th

Our fashion and textiles courses were ranked 4th in London in the Guardian University Guide 2018.

Work experience

You’ll have the chance to take up an optional year-long placement at a leading company such as Marks and Spencer to gain valuable work experience and give you an edge in finding a job in fashion after you graduate.

Industry experts

You’ll be taught by industry practitioners with a wealth of experience and great contacts in the business. All doors, from merchandising to campaign management to public relations, will be open to you.

EnquireVisit

Veronica Peduzzi-Davies,

Fashion Design with Marketing, BA (Hons)

I chose to go on a placement year. People in my year group worked for Diesel, M&S, Anthropologie and McQueen.

I undertook buying placements with Ralph Lauren and Urban Outfitters and this secured me a graduate position as a buyer's administration assistant with Urban Outfitters.

Fees and funding

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.

To apply visit gov.uk/student-finance

Maintenance Loan

You can apply for a loan to help with living costs such as food, travel and accommodation. How much you can borrow depends on where you live and study, and whether you are currently on welfare benefits. The maximum loan you can apply for is £12,382.

To apply visit gov.uk/student-finance

Supplementary Grants

The government also offer the following additional support:

-          Parent’s Learning Allowance

-          Adult Dependants' Grant

-          Childcare Grant

-          Disabled Students’ Allowance

For further information visit gov.uk/student-finance

We appreciate that finance is one of the key considerations when you are applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We have invested over £2 million worth of scholarships to financially assist new students, starting in September 2019. If you are awarded a scholarship you don't need to pay it back.

All students will receive:

Ebooks

Bursaries Schemes for which you can apply

Scholarships Schemes for which you can apply

 


There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

Bank Of England Scholarship Programme

European Funding Guide

The Student Disability Association Fund

Sir John Cass’s Foundation

The Leverhulme Trade Charities Trust

The Newby Trust

Walcot Foundation

Scholarships Search

Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.

In 2018/19 placement year tuition fees are set at £1,060.

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
UK
£TBC
Course fees will be confirmed soon.

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will automatically be cancelled.

For information visit gov.uk/student-finance

Please note EU students can only apply for their funding using a paper application form.
To download a form visit www.gov.uk/student-finance-forms

We appreciate that finance is one of the key considerations when you are applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We have invested over £2 million worth of scholarships to financially assist new students, starting in September 2019. If you are awarded a scholarship you don't need to pay it back.

All students will receive:

Ebooks

Bursaries Schemes for which you can apply

Scholarships Schemes for which you can apply

 


There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

Bank Of England Scholarship Programme

European Funding Guide

The Student Disability Association Fund

Sir John Cass’s Foundation

The Leverhulme Trade Charities Trust

The Newby Trust

Walcot Foundation

Scholarships Search

Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.

In 2018/19 placement year tuition fees are set at £1,060.

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
EU
£TBC
Course fees will be confirmed soon.

At UEL, we understand that studying in another country is a big financial commitment. If you apply early for an undergraduate, you may be entitled to a scholarship of up to £3,000.You can find out more about the international scholarships here.

The Student Money Advice and Rights Team (SMART) also run an Emergency International Fund to assist international students in hardship.

You can contact our SMART team on 02082233333 or study@uel.ac.uk

As part of the Tier 4 student visa requirements, UK Visas and Immigration (UKVI) estimate that you will need £1,265* per month to cover your living costs. It includes expenses for accommodation, food and drink, travel within London, text books, entertainment, clothing, toiletries and laundry. Most Tier 4 students are required to show they have sufficient funds to cover the first nine months of the course before they start- a total of £11,385- in addition to the tuition fees. You can find more information about the specific requirements of the Tier 4 student visa here. The amount that you will spend can vary depending on your lifestyle. The UKCISA International Student Calculator can help you plan and manage your money.

* Please note the Immigration Rules are subject to change and this figure is likely to be increased by UKVI year on year. Please therefore check our ISA pages (www.uel.ac.uk/isa) for more information at the time of preparing your visa application.

Deposits and paying by instalments

International students are required to pay a deposit prior to being issued a Confirmation of Acceptance for Studies (CAS).

Your remaining balance will be paid in five monthly instalments over your first term. The first of these instalments must be paid when completing your enrolment on arrival at UEL. Please follow the payment instructions here

After the required payment has been made, you will be asked to complete the online International Student Reply Form to confirm your acceptance of our offer and of our terms of admittance and fees policy.

Our International team at UEL are available for advice and guidance on studying in London, fees, scholarships and visa requirements.

Email: international@uel.ac.uk

Tuition fees
International
£TBC
Course fees will be confirmed soon.

Entry requirements

112

New UCAS Points

From
A Level
Must include passes at A2 in at least two subjects.
From
Btec
Extended Diploma or Diploma
From
International Baccalaureate
Diploma with 25 points including a minimum of 15 points at Higher Level.
We would normally expect you to have Grade C in GCSE English and Maths. All applicants are required to attend an interview and submit a portfolio of their work (Please see below for details).

INTERNATIONAL

(Including European Union)

SEE YOUR COUNTRY

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

We will also consider the UEL New Beginnings pre-entry course

The portfolio is a very important part of the application process. It should reflect broad examples of your work. This will be used as evidence of your creative ability and potential.

Your portfolio should include elements of the below:

  • Evidence of use of colour, mixed media, sculptural work, photography, collage, and idea development.
  • Drawing skills - life drawing, observational drawing, understanding of garment scale and proportion on the body, fashion drawings, and inspiration development
  • Visual research and inspiration development
  • Evidence of understanding of fashion market levels
  • Evidence of publication knowledge – relevant newspaper and high-end conceptual fashion magazines
  • Fabric research
  • Any samples/photographs of work
  • Evidence of own projects/work/blogs etc

Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course. Find out more here.

Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy

As an inclusive university, we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have the relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application – in particular your personal statement - to help us decide on your eligibility for the course.

Please note that some courses require applicants to meet the entry requirements outlined on the course page. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.
You can speak to a member of our Applicant Enquiries team on +44 (0)20 8223 3333, Monday to Friday from 9am to 5pm. Alternatively, you can visit our Information, Advice and Guidance centre.

What you'll learn

With a combination of theory-based and practical, creative modules, we’ll give you the ideal foundation to market fashion innovatively and effectively.


In the first of your three years – four if you take the optional year-long placement – you’ll explore key debates in today’s fashion business, such as industry ethics, as part of your introduction to marketing.

You’ll learn about the ‘four Ps’ of marketing – product, price, promotion, place – and put together a fashion magazine, both online and as a hard copy. This will also give you valuable experience in working on photo shoots.

In your next year, you’ll look at areas such as visual merchandising, show production, fashion promotion on film and campaign management. You’ll examine how social media works in relation to fashion.

All that you’ve learned will feed into a big final-year project of your choice. For example, you could bring your skills together to formulate a major marketing strategy for a new perfume brand.

What you'll study and when

We consistently review our courses to ensure we are up-to-date with industry changes and requirements from our graduates. As a result, our modules are subject to change.

  • Technical Skills & Innovation (Core)
  • Fashion Practice (Core)
  • Fashion Contexts and Research (Core)
  • Fashion Process (Core)
  • Fashion Enterprise (Core)
  • Mental Wealth; Professional Life; Business of Fashion (Core)

* Subject to validation

  • Technical Applications (Core)
  • Creative Fashion Practice (Core)
  • Theory of Fashion (Core)
  • Process and Identity (Core)
  • Fashion Enterprise 2 (Core)
  • Mental Wealth Professional life: Business of Fashion 2 (Core)

     

This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. 
The extra placement year means it will take four years to complete your studies, instead of three.

* Subject to validation

  • Applied Innovation (Core)
  • Advanced Creative Practice (Core)
  • Final Major Project – Theoretical Identity (Core)
  • Final Major Project - Realisation (Core)
  • Fashion Enterprise 3 (Core)
  • Mental Wealth Professional life: Business of Fashion 3 (Core)

How you'll be assessed

Breakdown assessment:
The approximate percentages for this course are:
50% coursework, 50% practical, 0% exams for each year.

Feedback summary:
You’ll always receive written or audio feedback, outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days.

Course Specification

How you'll learn

You'll be taught by a range of staff, many of whom are practitioners in the area they teach. Some of the assessments focus on practical skills and are presented as ‘live or simulated briefs’.  This ensures that the practice-led teaching is relevant to industry procedures. Our staff are  well placed to take advantage of a range of professional networks and industry contacts. Each module is designed with practical components  and a reflective component, with the intention that students develop an ability to comment on, justify and develop their creative process.

When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study.  This will typically involve skills development through online study; reading journal articles and books; working on individual and group projects and preparing coursework assignments and presentations.  Your independent learning is supported by a range of excellent facilities including online resources, specialist facilities, such as edit suites, the library, the full Microsoft Office software, including Teams, and Moodle: our Virtual Learning Environment.

Our academic support team provides help in a range of areas – including learning, mental wellbeing and disability support.  

When you arrive, we'll introduce you to your personal tutor. This is the member of the academic course team who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer. 

Each year you will spend around 300 hours of timetabled learning and teaching activities. (i.e. approx. 150 hours per term, 12.5 hours per week 4.1 hours per module).  These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.  

The approximate percentages for this course are:
Year 1: scheduled teaching – 300 hours; guided independent study –  900 hours.
Year 2: scheduled teaching – 300 hours; guided independent study – 900 hours.
Year 3: scheduled teaching – 300 hours; guided independent study – 900 hours.

Your individualised timetable is normally available within 48 hours of enrolment.  Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm.  For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

To give you an indication of class sizes, this course normally attracts 15–25 students a year.  Lecture sizes are normally similar to this range.  In the classroom you will also be taught in groups of a similar number.  However, this can vary by academic year.

Who will teach on this course

Gokhan Aydin
Liz Bolt
Ruth Jacob
Alison Lowe

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.


Your future career

We expect our fashion marketing graduates to reap the same sort of success in the business that so many University of East London fashion students have enjoyed.

We’ve seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses.

It’s a good bet that our dedicated Fashion Marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management and trend prediction.

Three of last year’s graduates, who studied marketing as part of their design course, have already gone on to land jobs as buyers for Urban Outfitters, Anthropologie and Marks and Spencer.

History shows you get noticed on our fashion courses - especially when your abilities are showcased at the annual Graduate Fashion Week show, attended by some of the industry’s leading creative talents.

At Graduate Fashion Week 2015, one of our students, Chloe Draper, was declared the winner of the prestigious Fashion Marketing Award.

Fashion is a competitive world and everything we do is geared towards helping you succeed in it. Rebecca Ellwood, one of our graduates who is now working in PR for Value Retail, the owner of luxury shopping outlets in Europe, sums it up when she says, “Studying fashion at UEL is hard but rewarding. But, as they say, nothing worth having is ever easy!”

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal

You may also be interested in

  • Why study at UEL?

  • Student finance

  • Accommodation

  • Information Advice Guidance

Meet us in your country

Our international team travel overseas regularly to meet prospective students and attend recruitment fairs. Our academics also give regular lectures overseas and are happy to speak to prospective students. In addition, we have a large worldwide network of advisors who can provide guidance and support with applying to study at the University of East London.

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