Search for courses or information

BA (Hons) Fashion Marketing

Places Available. Call (020) 8223 7759

Course overview

Start date

September 2018

Subject area

Fashion

Attendance

Full-time

Learning

On campus

Course summary

They say that fashion demands an eye for style. If that’s the case, fashion marketing demands one eye on style, one on hard business and at least two more in the back of your head!

Others may create the garment but it is you, the creative marketer, the skilful strategist, who will turn it into the must-have, must-wear commodity. You may not be the creator but what we’ll teach you on our new Fashion Marketing course is an art in its own right.

We’ll teach you how to retail, brand and merchandise fashion. You’ll discover promotional and sales strategies, learning how to take a new fashion product from the concept stage all the way to the high street store.

You’ll do this in close collaboration with your fashion design and fashion textiles student colleagues at UEL. This is crucial for you to gain the clearest, broadest picture of an industry that, as marketers, you’ll need to understand inside out.

UCAS points

112

Course options

Degree

UCAS code

4C25

Contact us

If you have any questions, talk to a member of our Applicant Enquiries team on +44 (0) 20 8223 3333 or email study@uel.ac.uk.

Get in touch

4th

Our fashion and textiles courses were ranked 4th in London in the Guardian University Guide 2018.

Work experience

You’ll have the chance to take up an optional year-long placement at a leading company such as Marks and Spencer to gain valuable work experience and give you an edge in finding a job in fashion after you graduate.

Industry experts

You’ll be taught by industry practitioners with a wealth of experience and great contacts in the business. All doors, from merchandising to campaign management to public relations, will be open to you.

EnquireVisit UEL

Veronica Peduzzi-Davies,

Fashion Design with Marketing, BA (Hons)

I chose to go on a placement year. People in my year group worked for Diesel, M&S, Anthropologie and McQueen.

I undertook buying placements with Ralph Lauren and Urban Outfitters and this secured me a graduate position as a buyer's administration assistant with Urban Outfitters.

Fees and funding

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.

To apply visit gov.uk/student-finance

Maintenance Loan

You can apply for a loan to help with living costs such as food, travel and accommodation. How much you can borrow depends on where you live and study, and whether you are currently on welfare benefits. The maximum loan you can apply for is £12,382.

To apply visit gov.uk/student-finance

Supplementary Grants

The government also offer the following additional support:

-          Parent’s Learning Allowance

-          Adult Dependants' Grant

-          Childcare Grant

-          Disabled Students’ Allowance

For further information visit gov.uk/student-finance

We appreciate that finance is one of the key considerations when you're applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We've invested over £2 million worth of scholarships to financially assist new students, starting in September 2018. If you're awarded a scholarship you don't need to pay it back.

All students will receive:

 Ebooks

Bursaries Schemes for which you can apply

Care Leaver and Foyer Bursary - up to £1,500

Progression Bursary - up to £2,000

Engagement Bursary - up to £2,000

Hardship Bursary - up to £2,000

Helena Kennedy Foundation - £1,500

Going Global – awards range from £300 - £700

Scholarships Schemes for which you can apply

Vice Chancellor Scholarship - up to £27,750 over three years

Dean Scholarship - up to £13,500 over three years

Civic Engagement Scholarship - £1,000

EU Scholarship (EU Only) - £1,000

ELSEF Scholarsip - £1,000

UTC Scholarship - £1,500

Sports Scholarships - up to £6,000

Team UEL Scholarship - £1,000


There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

Bank Of England Scholarship Programme

European Funding Guide

The Student Disability Association Fund

Sir John Cass’s Foundation

The Leverhulme Trade Charities Trust

The Newby Trust

Walcot Foundation

Scholarships Search

Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.

In 2018/19 placement year tuition fees are set at £1,060.

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
UK
£9,250
You don't need to pay this up front
Tuition fees are subject to annual change. Fees for future years will be published in due course.

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.

Maintenance Loan

From academic year 2018/19, part-time students can access maintenance loans from Student Finance England.

You can apply for a loan to help with living costs such as food, travel and accommodation.
Part-time students need to study their courses at a rate of at least 25% of an equivalent full-time course in each academic year.

For further information visit gov.uk/student-finance

We appreciate that finance is one of the key considerations when you're applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We've invested over £2 million worth of scholarships to financially assist new students, starting in September 2018. If you're awarded a scholarship you don't need to pay it back.

All students will receive
:
 Ebooks

Bursaries Schemes for which you can apply
Hardship Bursary -up to £2,000
Going Global – awards range from £300 - £700

Scholarships Schemes for which you can apply
Civic Engagement Scholarship - £1,000
Sports Scholarships - up to £6,000
Team UEL Scholarship - £1,000



Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.

In 2018/19 placement year tuition fees are set at £1,060.

There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

Bank Of England Scholarship Programme

European Funding Guide

The Student Disability Association Fund

Sir John Cass’s Foundation

The Leverhulme Trade Charities Trust

The Newby Trust

Walcot Foundation

Scholarships Search

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
UK
£2,310

Price per 30 credit module

Tuition fees are subject to annual change. Fees for future years will be published in due course.

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will automatically be cancelled.

For information visit gov.uk/student-finance

Please note EU students can only apply for their funding using a paper application form.
To download a form visit www.gov.uk/student-finance-forms

We appreciate that finance is one of the key considerations when you're applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We've invested over £2 million worth of scholarships to financially assist new students, starting in September 2018. If you're awarded a scholarship you don't need to pay it back.

All students will receive:

 Ebooks

Bursaries Schemes for which you can apply

Care Leaver and Foyer Bursary - up to £1,500

Progression Bursary - up to £2,000

Engagement Bursary - up to £2,000

Hardship Bursary - up to £2,000

Helena Kennedy Foundation - £1,500

Going Global – awards range from £300 - £700

Scholarships Schemes for which you can apply

Vice Chancellor Scholarship - up to £27,750 over three years

Dean Scholarship - up to £13,500 over three years

Civic Engagement Scholarship - £1,000

EU Scholarship (EU Only) - £1,000

ELSEF Scholarsip - £1,000

UTC Scholarship - £1,500

Sports Scholarships - up to £6,000

Team UEL Scholarship - £1,000


There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

Bank Of England Scholarship Programme

European Funding Guide

The Student Disability Association Fund

Sir John Cass’s Foundation

The Leverhulme Trade Charities Trust

The Newby Trust

Walcot Foundation

Scholarships Search

Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.

In 2018/19 placement year tuition fees are set at £1,060.

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
EU
£9,250
You don't need to pay this upfront
Tuition fees are subject to annual change. Fees for future years will be published in due course.

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.

Maintenance Loan

From academic year 2018/19, part-time students can access maintenance loans from Student Finance England.

You can apply for a loan to help with living costs such as food, travel and accommodation.
Part-time students need to study their courses at a rate of at least 25% of an equivalent full-time course in each academic year.

For further information visit gov.uk/student-finance

We appreciate that finance is one of the key considerations when you're applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We've invested over £2 million worth of scholarships to financially assist new students, starting in September 2018. If you're awarded a scholarship you don't need to pay it back.

All students will receive
:
 Ebooks

Bursaries Schemes for which you can apply
Hardship Bursary -up to £2,000
Going Global – awards range from £300 - £700

Scholarships Schemes for which you can apply
Civic Engagement Scholarship - £1,000
Sports Scholarships - up to £6,000
Team UEL Scholarship - £1,000



Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.

In 2018/19 placement year tuition fees are set at £1,060.

There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

Bank Of England Scholarship Programme

European Funding Guide

The Student Disability Association Fund

Sir John Cass’s Foundation

The Leverhulme Trade Charities Trust

The Newby Trust

Walcot Foundation

Scholarships Search

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
EU
£2,310
price per 30 credit module
Tuition fees are subject to annual change. Fees for future years will be published in due course.

At UEL, we understand that studying in another country is a big financial commitment. If you apply early for an undergraduate, you may be entitled to a scholarship of up to £3,000.You can find out more about the international scholarships here.

The Student Money Advice and Rights Team (SMART) also run an Emergency International Fund to assist international students in hardship.

You can contact our SMART team on 02082233333 or study@uel.ac.uk

As part of the Tier 4 student visa requirements, UK Visas and Immigration (UKVI) estimate that you will need £1,265* per month to cover your living costs. It includes expenses for accommodation, food and drink, travel within London, text books, entertainment, clothing, toiletries and laundry. Most Tier 4 students are required to show they have sufficient funds to cover the first nine months of the course before they start- a total of £11,385- in addition to the tuition fees. You can find more information about the specific requirements of the Tier 4 student visa here. The amount that you will spend can vary depending on your lifestyle. The UKCISA International Student Calculator can help you plan and manage your money.

* Please note the Immigration Rules are subject to change and this figure is likely to be increased by UKVI year on year. Please therefore check our ISA pages (www.uel.ac.uk/isa) for more information at the time of preparing your visa application.

Deposits and paying by instalments

International students are required to pay a deposit prior to being issued a Confirmation of Acceptance for Studies (CAS).

Your remaining balance will be paid in five monthly instalments over your first term. The first of these instalments must be paid when completing your enrolment on arrival at UEL. Please follow the payment instructions here

After the required payment has been made, you will be asked to complete the online International Student Reply Form to confirm your acceptance of our offer and of our terms of admittance and fees policy.

Our International team at UEL are available for advice and guidance on studying in London, fees, scholarships and visa requirements.

Email: international@uel.ac.uk

Tuition fees
International
£11,880
Tuition fees are subject to annual change. Fees for future years will be published in due course.

Entry requirements

112

New UCAS Points

From
A Level
Must include passes at A2 in at least two subjects.
From
Btec
Extended Diploma or Diploma
From
International Baccalaureate
Diploma with 25 points including a minimum of 15 points at Higher Level.
We would normally expect you to have Grade C in GCSE English and Maths. All applicants are required to attend an interview and submit a portfolio of their work (Please see below for details).

INTERNATIONAL

(Including European Union)

We accept a range of qualifications from across the world. Please see our country pages for information on specific entry requirements for your country.

If you don’t quite meet the academic requirements for this course, you can apply with an additional foundation year. Read more about the International Foundation Programme.

SEE YOUR COUNTRY

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

We will also consider the UEL New Beginnings pre-entry course

The portfolio is a very important part of the application process. It should reflect broad examples of your work. This will be used as evidence of your creative ability and potential.

Your portfolio should include elements of the below:

  • Evidence of use of colour, mixed media, sculptural work, photography, collage, and idea development.
  • Drawing skills - life drawing, observational drawing, understanding of garment scale and proportion on the body, fashion drawings, and inspiration development
  • Visual research and inspiration development
  • Evidence of understanding of fashion market levels
  • Evidence of publication knowledge – relevant newspaper and high-end conceptual fashion magazines
  • Fabric research
  • Any samples/photographs of work
  • Evidence of own projects/work/blogs etc

Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course. Find out more here.

Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy

As an inclusive university we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application (particularly your personal statement) and may ask you to attend an interview or submit a piece of work to help us decide on your eligibility for the course. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.

You can speak to a member of our Applicant Enquiries team on +44 (0)20 8223 3333, Monday to Friday from 9am to 5pm. Alternatively, you can visit our Information, Advice and Guidance centre. Please click here for details.

What you'll learn

With a combination of theory-based and practical, creative modules, we’ll give you the ideal foundation to market fashion innovatively and effectively.


In the first of your three years – four if you take the optional year-long placement – you’ll explore key debates in today’s fashion business, such as industry ethics, as part of your introduction to marketing.

You’ll learn about the ‘four Ps’ of marketing – product, price, promotion, place – and put together a fashion magazine, both online and as a hard copy. This will also give you valuable experience in working on photo shoots.

In your next year, you’ll look at areas such as visual merchandising, show production, fashion promotion on film and campaign management. You’ll examine how social media works in relation to fashion.

All that you’ve learned will feed into a big final-year project of your choice. For example, you could bring your skills together to formulate a major marketing strategy for a new perfume brand.

What you'll study and when

Professional Creative Theory 1 (core) 
Introduction To Marketing 1 (core)
Creative Marketing 1 (core)
Employability 1 (core)

Professional Creative Theory 2 (core)
Applied Marketing 2 (core)
Creative Marketing 2 (core)
Employability 2 (core)

This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. 
The extra placement year means it will take four years to complete your studies, instead of three.
Professional Creative Theory 3 (core) 
Final Major Project (core)
Employability 3 (core)

How you'll be assessed

The assessment strategy is focused both on good quality written output in the form of essays, and to also demonstrate an understanding of the financial aspects of fashion marketing. The second year will also include practical projects, specifically: Fashion Visual Merchandising, and Fashion Trend Analysis. The ability to make professional, informative and persuasive presentations is key, as is the ability to elicit salient information from a wide variety of sources and materials. Therefore the journal element of assessment is designed to practice and enhance students’ ability to determine key facts and their relevance.

Course Specification

How you'll learn

A striking feature of all three of our fashion courses at UEL is how you’ll pool resources and knowledge on projects with your colleagues from the fashion design and fashion textiles courses.

We’ve seen how creative marketing acumen paired with artistic creations has led to exceptional collaborations.

It’s our belief that we offer more one-on-one teaching time with our students than other similar courses. Our department includes a wealth of experts in a range of areas of marketing, all with invaluable industry experience. Helen Carter, for instance, was managing director of the successful independent fashion brand, Xile.

If you opt for the placement year, our excellent industry contacts will be key to helping you find the right opportunity.

Our fashion students have worked in roles such as buyers, assistants to campaign managers, fashion magazine journalists and PR managers during their placements. Their employers have included companies like Blue Nile, Marks and Spencer, Topshop, John Galliano, Eskimo PR and IDOL Magazine.

Back at UEL, you’ll study at our beautiful, waterside Docklands campus. Situated in east London’s creative heartland, with its pop-up artistic stores and design trade fairs, it’s a fashion hotspot guaranteed to inspire you.

Your future career

We expect our fashion marketing graduates to reap the same sort of success in the business that so many University of East London fashion students have enjoyed.

We’ve seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses.

It’s a good bet that our dedicated Fashion Marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management and trend prediction.

Three of last year’s graduates, who studied marketing as part of their design course, have already gone on to land jobs as buyers for Urban Oufitters, Anthropology and Marks and Spencer.

History shows you get noticed on our
fashion courses - especially when your abilities are showcased at the annual
Graduate Fashion Week show, attended by some of the industry’s leading creative talents.

At Graduate Fashion Week 2015, one of our students, Chloe Draper, was declared the winner of the prestigious Fashion Marketing Award.

Fashion is a competitive world and everything we do is geared towards helping you succeed in it. Rebecca Ellwood, one of our graduates who is now working in PR for Value Retail, the owner of
luxury shopping outlets in Europe, sums it up when she says, “Studying fashion at UEL is hard but rewarding. But, as they say, nothing worth having is ever easy!”

You may also be interested in

  • Why study at UEL?

  • Student finance

  • Introduction to Law and Criminology

  • New Beginnings

Meet us in your country

Our international team travel overseas regularly to meet prospective students and attend recruitment fairs. Our academics also give regular lectures overseas and are happy to speak to prospective students. In addition, we have a large worldwide network of advisors who can provide guidance and support with applying to study at the University of East London.

Visit Country Pages
psychology

Course Enquiry Form

Enquiry Details
Study Interests
Personal Details
Contact Details
Communications Consent

Please tell us how you would like to receive information relating to this enquiry and applying to study at UEL.

Terms and Conditions

The information you provide may be used by the University of East London to contact you regarding any enquiries you make, the University, courses you may be interested in and events you may wish to attend. Your information will not be disclosed to external organisations other than those acting as agents for the University of East London for the purpose of providing the University's customer relationship management service. It will be processed securely and in full accordance with the UK Data Protection Act 1998 at all times.

Please see our Data Protection Policy