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BA (Hons) Fashion Marketing

Course overview

Start date

September 2017

Subject area

Arts and Digital Industries

Attendance

Full-time

Learning

On campus

Course summary

They say that fashion demands an eye for style. If that’s the case, fashion marketing demands one eye on style, one on hard business and at least two more in the back of your head!

Others may create the garment but it is you, the creative marketer, the skilful strategist, who will turn it into the must-have, must-wear commodity. You may not be the creator but what we’ll teach you on our new Fashion Marketing course is an art in its own right.

We’ll teach you how to retail, brand and merchandise fashion. You’ll discover promotional and sales strategies, learning how to take a new fashion product from the concept stage all the way to the high street store.

You’ll do this in close collaboration with your fashion design and fashion textiles student colleagues at UEL. This is crucial for you to gain the clearest, broadest picture of an industry that, as marketers, you’ll need to understand inside out.

UCAS points

112

Course options

Degree

UCAS code

4C25

Contact us

If you have any questions, talk to a member of our Applicant Enquiries team on +44 (0) 20 8223 3333 or email study@uel.ac.uk.

Get in touch

4th

Our fashion and textiles courses were ranked 4th in London in the Guardian University Guide 2018.

Work experience

You’ll have the chance to take up an optional year-long placement at a leading company such as Marks and Spencer to gain valuable work experience and give you an edge in finding a job in fashion after you graduate.

Industry experts

You’ll be taught by industry practitioners with a wealth of experience and great contacts in the business. All doors, from merchandising to campaign management to public relations, will be open to you.

Enquire Visit UEL

Veronica Peduzzi-Davies,

Fashion Design with Marketing, BA (Hons)

I chose to go on a placement year. People in my year group worked for Diesel, M&S, Anthropologie and McQueen.

I undertook buying placements with Ralph Lauren and Urban Outfitters and this secured me a graduate position as a buyer's administration assistant with Urban Outfitters.

Entry requirements

112

New UCAS Points

From
A Level
Must include passes at A2 in at least two subjects.
From
Btec
Extended Diploma (QCF) or Diploma (QCF)
From
International Baccalaureate
Diploma with 25 points including a minimum of 15 points at Higher Level.
We would normally expect you to have Grade C in GCSE English and Maths. All applicants are required to attend an interview and submit a portfolio of their work (Please see below for details).

INTERNATIONAL

(Including European Union)

We accept a range of qualifications from across the world. Please see our country pages for information on specific entry requirements for your country.

SEE YOUR COUNTRY

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

We will also consider the UEL New Beginnings pre-entry course

The portfolio is a very important part of the application process. It should reflect broad examples of your work. This will be used as evidence of your creative ability and potential.

Your portfolio should include elements of the below:

  • Evidence of use of colour, mixed media, sculptural work, photography, collage, and idea development.
  • Drawing skills - life drawing, observational drawing, understanding of garment scale and proportion on the body, fashion drawings, and inspiration development
  • Visual research and inspiration development
  • Evidence of understanding of fashion market levels
  • Evidence of publication knowledge – relevant newspaper and high-end conceptual fashion magazines
  • Fabric research
  • Any samples/photographs of work
  • Evidence of own projects/work/blogs etc
Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy

As an inclusive university we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application (particularly your personal statement) and may ask you to attend an interview or submit a piece of work to help us decide on your eligibility for the course. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.

You can speak to a member of our Applicant Enquiries team on +44 (0)20 8223 3333, Monday to Friday from 9am to 5pm. Alternatively, you can visit our Information, Advice and Guidance centre. Please click here for details.

112

New UCAS Points

From
A Level
Must include passes at A2 in at least two subjects.
From
Btec
Extended Diploma (QCF) or Diploma (QCF)
From
International Baccalaureate
Diploma with 25 points including a minimum of 15 points at Higher Level.
We would normally expect you to have Grade C in GCSE English and Maths. All applicants are required to attend an interview and submit a portfolio of their work (Please see below for details).

INTERNATIONAL

(Including European Union)

We accept a range of qualifications from across the world. Please see our country pages for information on specific entry requirements for your country.

SEE YOUR COUNTRY

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

We will also consider the UEL New Beginnings pre-entry course

The portfolio is a very important part of the application process. It should reflect broad examples of your work. This will be used as evidence of your creative ability and potential.

Your portfolio should include elements of the below:

  • Evidence of use of colour, mixed media, sculptural work, photography, collage, and idea development.
  • Drawing skills - life drawing, observational drawing, understanding of garment scale and proportion on the body, fashion drawings, and inspiration development
  • Visual research and inspiration development
  • Evidence of understanding of fashion market levels
  • Evidence of publication knowledge – relevant newspaper and high-end conceptual fashion magazines
  • Fabric research
  • Any samples/photographs of work
  • Evidence of own projects/work/blogs etc
Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy

As an inclusive university we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application (particularly your personal statement) and may ask you to attend an interview or submit a piece of work to help us decide on your eligibility for the course. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.

You can speak to a member of our Applicant Enquiries team on +44 (0)20 8223 3333, Monday to Friday from 9am to 5pm. Alternatively, you can visit our Information, Advice and Guidance centre. Please click here for details.

What you'll learn

With a combination of theory-based and practical, creative modules, we’ll give you the ideal foundation to market fashion innovatively and effectively.


In the first of your three years – four if you take the optional year-long placement – you’ll explore key debates in today’s fashion business, such as industry ethics, as part of your introduction to marketing.

You’ll learn about the ‘four Ps’ of marketing – product, price, promotion, place – and put together a fashion magazine, both online and as a hard copy. This will also give you valuable experience in working on photo shoots.

In your next year, you’ll look at areas such as visual merchandising, show production, fashion promotion on film and campaign management. You’ll examine how social media works in relation to fashion.

All that you’ve learned will feed into a big final-year project of your choice. For example, you could bring your skills together to formulate a major marketing strategy for a new perfume brand.

What you'll study and when

Professional Creative Theory 1 (core) 
Introduction To Marketing 1 (core)
Creative Marketing 1 (core)
Employability 1 (core)

Professional Creative Theory 2 (core)
Applied Marketing 2 (core)
Creative Marketing 2 (core)
Employability 2 (core)

This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. 
The extra placement year means it will take four years to complete your studies, instead of three.
Professional Creative Theory 3 (core) 
Final Major Project (core)
Employability 3 (core)

How you'll be assessed

The assessment strategy is focused both on good quality written output in the form of essays, and to also demonstrate an understanding of the financial aspects of fashion marketing. The second year will also include practical projects, specifically: Fashion Visual Merchandising, and Fashion Trend Analysis. The ability to make professional, informative and persuasive presentations is key, as is the ability to elicit salient information from a wide variety of sources and materials. Therefore the journal element of assessment is designed to practice and enhance students’ ability to determine key facts and their relevance.

Course Specification

How you'll learn

A striking feature of all three of our fashion courses at UEL is how you’ll pool resources and knowledge on projects with your colleagues from the fashion design and fashion textiles courses.

We’ve seen how creative marketing acumen paired with artistic creations has led to exceptional collaborations.

It’s our belief that we offer more one-on-one teaching time with our students than other similar courses. Our department includes a wealth of experts in a range of areas of marketing, all with invaluable industry experience. Helen Carter, for instance, was managing director of the successful independent fashion brand, Xile.

If you opt for the placement year, our excellent industry contacts will be key to helping you find the right opportunity.

Our fashion students have worked in roles such as buyers, assistants to campaign managers, fashion magazine journalists and PR managers during their placements. Their employers have included companies like Blue Nile, Marks and Spencer, Topshop, John Galliano, Eskimo PR and IDOL Magazine.

Back at UEL, you’ll study at our beautiful, waterside Docklands campus. Situated in east London’s creative heartland, with its pop-up artistic stores and design trade fairs, it’s a fashion hotspot guaranteed to inspire you.

Your future career

We expect our fashion marketing graduates to reap the same sort of success in the business that so many University of East London fashion students have enjoyed.

We’ve seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses.

It’s a good bet that our dedicated Fashion Marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management and trend prediction.

Three of last year’s graduates, who studied marketing as part of their design course, have already gone on to land jobs as buyers for Urban Oufitters, Anthropology and Marks and Spencer.

History shows you get noticed on our
fashion courses - especially when your abilities are showcased at the annual
Graduate Fashion Week show, attended by some of the industry’s leading creative talents.

At Graduate Fashion Week 2015, one of our students, Chloe Draper, was declared the winner of the prestigious Fashion Marketing Award.

Fashion is a competitive world and everything we do is geared towards helping you succeed in it. Rebecca Ellwood, one of our graduates who is now working in PR for Value Retail, the owner of
luxury shopping outlets in Europe, sums it up when she says, “Studying fashion at UEL is hard but rewarding. But, as they say, nothing worth having is ever easy!”

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Meet us in your country

Our international team travel overseas regularly to meet prospective students and attend recruitment fairs. Our academics also give regular lectures overseas and are happy to speak to prospective students. In addition, we have a large worldwide network of advisors who can provide guidance and support with applying to study at the University of East London.

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