BA (Hons) Fashion Marketing
Arts and Digital Industries
Our fashion and textiles courses were ranked 4th in London in the Guardian University Guide 2018.
You’ll have the chance to take up an optional year-long placement at a leading company such as Marks and Spencer to gain valuable work experience and give you an edge in finding a job in fashion after you graduate.
You’ll be taught by industry practitioners with a wealth of experience and great contacts in the business. All doors, from merchandising to campaign management to public relations, will be open to you.
Fashion Design with Marketing, BA (Hons)
I chose to go on a placement year. People in my year group worked for Diesel, M&S, Anthropologie and McQueen.
I undertook buying placements with Ralph Lauren and Urban Outfitters and this secured me a graduate position as a buyer's administration assistant with Urban Outfitters.
New UCAS Points
New UCAS Points
What you'll learn
With a combination of theory-based and practical, creative modules, we’ll give you the ideal foundation to market fashion innovatively and effectively.
In the first of your three years – four if you take the optional year-long placement – you’ll explore key debates in today’s fashion business, such as industry ethics, as part of your introduction to marketing.
You’ll learn about the ‘four Ps’ of marketing – product, price, promotion, place – and put together a fashion magazine, both online and as a hard copy. This will also give you valuable experience in working on photo shoots.
In your next year, you’ll look at areas such as visual merchandising, show production, fashion promotion on film and campaign management. You’ll examine how social media works in relation to fashion.
All that you’ve learned will feed into a big final-year project of your choice. For example, you could bring your skills together to formulate a major marketing strategy for a new perfume brand.
What you'll study and when
Introduction To Marketing 1 (core)
Creative Marketing 1 (core)
Employability 1 (core)
Professional Creative Theory 2 (core)
Applied Marketing 2 (core)
Creative Marketing 2 (core)
Employability 2 (core)
The extra placement year means it will take four years to complete your studies, instead of three.
Final Major Project (core)
Employability 3 (core)
How you'll be assessed
The assessment strategy is focused both on good quality written output in the form of essays, and to also demonstrate an understanding of the financial aspects of fashion marketing. The second year will also include practical projects, specifically: Fashion Visual Merchandising, and Fashion Trend Analysis. The ability to make professional, informative and persuasive presentations is key, as is the ability to elicit salient information from a wide variety of sources and materials. Therefore the journal element of assessment is designed to practice and enhance students’ ability to determine key facts and their relevance.
How you'll learn
We’ve seen how creative marketing acumen paired with artistic creations has led to exceptional collaborations.
It’s our belief that we offer more one-on-one teaching time with our students than other similar courses. Our department includes a wealth of experts in a range of areas of marketing, all with invaluable industry experience. Helen Carter, for instance, was managing director of the successful independent fashion brand, Xile.
If you opt for the placement year, our excellent industry contacts will be key to helping you find the right opportunity.
Our fashion students have worked in roles such as buyers, assistants to campaign managers, fashion magazine journalists and PR managers during their placements. Their employers have included companies like Blue Nile, Marks and Spencer, Topshop, John Galliano, Eskimo PR and IDOL Magazine.
Back at UEL, you’ll study at our beautiful, waterside Docklands campus. Situated in east London’s creative heartland, with its pop-up artistic stores and design trade fairs, it’s a fashion hotspot guaranteed to inspire you.
Your future career
We’ve seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses.
It’s a good bet that our dedicated Fashion Marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management and trend prediction.
Three of last year’s graduates, who studied marketing as part of their design course, have already gone on to land jobs as buyers for Urban Oufitters, Anthropology and Marks and Spencer.
History shows you get noticed on our
fashion courses - especially when your abilities are showcased at the annual
Graduate Fashion Week show, attended by some of the industry’s leading creative talents.
At Graduate Fashion Week 2015, one of our students, Chloe Draper, was declared the winner of the prestigious Fashion Marketing Award.
Fashion is a competitive world and everything we do is geared towards helping you succeed in it. Rebecca Ellwood, one of our graduates who is now working in PR for Value Retail, the owner of
luxury shopping outlets in Europe, sums it up when she says, “Studying fashion at UEL is hard but rewarding. But, as they say, nothing worth having is ever easy!”