BA (Hons) Fashion Marketing

Fashion

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Fees and Funding

Here's the fees and funding information for each year of this course

Overview

WHAT YOU'LL LEARN

MODULES

  • Core Modules
  • Core Modules
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    Technical Skills & Innovation

    This module provides students with the foundational knowledge of understanding technical/ theoretical skills and innovation within their relevant discipline. The module will prepare students with the skills to begin their development journey as professionals, introducing them to core study skills and practice within their fields. The module seeks to instil in students the understanding of beginning the processes conceptualisation through to development and finally realisation.

    Through a series of workshops and lectures students explore a wide range of techniques and methodologies relevant to their chosen subject specialism. With the use of CAD, students will utilise programmes in Adobe suite, notably Photoshop, Illustrator and InDesign.

    Students will have the opportunity to utilise knowledge expertise from this and other modules to develop their projects, providing holistic learning.

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    Fashion Practice

    This module equips students with a basic understanding of the creative design process and methodologies. It will engage students in the production of contemporary solutions for fashion and related design, textile and marketing areas using the key techniques and processes developed in Technical Skills & Innovation for Fashion.

    Through a series of collaborative projects students will formulate concepts using creative play and visual narrative. Students will explore the basic principles behind good project development and management. They will gain confidence in producing collaborative works that will allow them to progress further.

    Students will have the opportunity to have the basic understanding of fashion practice and its relation to the wider economy, consumers and society.

    With the use of digital software and databases, students will utilise programmes such as WARC and WGSN.

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    Fashion Contexts and Research

    The aim of this module is to introduce students to collaborative projects and design creative solutions as a team by working alongside other creatives within the fashion cluster. This module will focus on how to develop best practice and fully utilise individual skillsets to deliver specific project outcomes. Students learn to work in a team to develop project plans, research and development and design production and delivery.

    This module will look to explore techniques and research methodologies in ensuring that students have a good understanding on how context and theory apply to practice in relation to Fashion. Students will understand how the wide variety of media and cultural, social and political influences form our contemporary perceptions of fashion.

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    Mental Wealth: Professional Life - Business of Fashion 1

    This module focuses on an introduction to fashion and the creative industries offering insight through guest lectures and workshops designed to develop your professional skills. Students gain key visual communication and written skills to better understand industry expectations and standards. Digital skills and graphic identity are explored in the production of subject specific publications and portfolio development.

    This module will give students the basic understanding of business operations by being actively engaged with level 5 students in producing collaborative works that can be effectively marketed and translated to a market. This module will relate closely to the Fashion Enterprise module and much more focus on finalised product, service or media.

    Students will have the opportunity to build on their community and industry connections via enhanced knowledge on social media and ethical practices within industry, building and developing their confidence towards a future they are passionate and well informed about.

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    Fashion Enterprise

    This module will develop knowledge and understanding of collaborative projects created in the Fashion Theory and Research and Fashion Process modules towards enterprise.

    At level 4 students will have the opportunity to engage in the beginnings of business processes that are crucial for their future success.

    Knowledge of supply chains both national and international will be crucial to the basic understanding of our students. Where the fashion industry manufactures, produces and finishes in a global economy is integral to the foundation thinking of students.

    Profitability and income margins, growth internationally, production cycles, digitisation and sustainable issues all form foundation knowledge of our students to make good future business decisions.

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    Fashion Process

    This module will develop knowledge and understanding of collaborative projects gained in the Fashion Contexts and Research module.

    This module will give students the opportunity to understand the business process and methodologies that are utilised across several disciplines in the fashion industry.

    Here, students will be introduced to the issues and debates that are facing the fashion sector.

    It is crucial that student’s understand the development of the Fashion sector and all its related sectors such as fashion buying, styling, trends, social media and consumers.

  • Core Modules
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    Technical Applications

    This module utilises subject specific technical and theoretical skills gained in the Technical Skills & Innovation module at level 4.

    You are required to further develop your individual skill set and employ this knowledge to create innovative design solutions.

    The creative design process from concept through to development and final product, will be appropriately documented. You will also expand and strengthen your digital skills relevant to your subject specialism.

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    Creative Fashion Practice

    This module requires you to further develop your creative practice across fashion and the industry, utilising knowledge gained from the Fashion Practice module at level 4.

    You will demonstrate an understanding of the design process through development of experimental and creative practice to produce an innovative sketchbook/ file and design construction/ creative/professional portfolio. Research and exploration of a broad range of future cultural and global trends are fundamental to your concepts for fashion, textiles and marketing campaigns.

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    Theory of Fashion

    This module builds on the skills you will have achieved in level 4 and its primary aims are to further develop your understanding of collaborative projects regarding industry and its working cycle.

    You will address the impact of C21st fashion and look towards a more purposeful future by focusing on ideas such as fashion futures, digital technology, cultural globalisation, social media and sustainability.

    You will be independent in your reflection and acute in your understanding of design thinking for tomorrow’s fashion.

    This module sets out to further challenge the perspectives of fashion that are understood today and give you the opportunity to contest old ideas and be provocative in your outcomes.

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    Process and Identity

    This module aims to build on the knowledge and skills learnt in the Fashion Process module in level 4.

    You will be required to develop and share concepts based on your identity as a designer/ creative/ professional and, also to reflect and research your own cultural identity.

    Using relevant subject specific creative and analytical processes you will develop your concepts collaboratively using visual ‘story telling’ and written analysis.

    By the end of this module you will have a greater understanding of sequential design processes and industry practice.

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    Fashion Enterprise 2

    Fashion Enterprise 2 will further expand on the projects developed on the level 4 Fashion Enterprise module via individual and collaborative projects, with a focus on career development.

    The module aims to develop enterprise skills for self-promotion in industry as well as technique and strategies in setting up own enterprise.

    You will have the opportunity to go on placement and work on live briefs, learning skills in developing your graphic identity through exploration of fonts, art direction and branding, CV and business profile development and portfolio and promotional materials.

    Having focused on understanding how the fashion industry operates at different levels and its career opportunities, you will create your personal brand Identity & use of formats to promote yourself.

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    Mental Wealth: Professional Life - Business of Fashion 2

    Building on the work of FT4011, you will further your ability to identify industry related processes and professional skills. Through a series of workshops focused on design presentation and effective visual communication, you will engage with subject specific external competitions alongside building your identity as a designer through the production of individual portfolios.

    The module will allow you to contextualise your core discipline learning within specific markets and trends relevant to your discipline within the Fashion and Textiles sector. In addition, you will gain a greater understanding and ability to present your work professionally and articulate your concepts visually alongside a supporting written report.

  • Optional Modules
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    Optional placement

    This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. 

    The extra placement year means it will take four years to complete your studies, instead of three.

  • Core Modules
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    Applied Innovation

    This module will support you in your creative thinking and enhance your continued collaborative work practices and challenge your commitment in delivering innovative design solutions that may include various medias such as moving image to define the beginning process of your research.

    The module will act as a forerunner to aid in bridging the gap between theory and practice. You will be expected to be hands on in your approach as a set of short creative challenges are tasked to you to allow for pragmatic and inspiring creative thinking and practice.

    The aim of this module is to support you in your productivity to help further development of a culture of innovation towards your final major project.

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    Advanced Creative Practice

    This module enables you to create a self-initiated concept, which you will thoroughly research and develop in preparation for your Final Major Project: Realisation module.

    You will outline your proposals of work at the beginning of the module, which will then be negotiated and agreed with staff. Further developments may include collaborative industry partnerships fostering product enhancement and knowledge exchange.

    You will further develop and nurture your career focus by utilising knowledge and skills gained in level 5 in the production of advanced visual research, development sampling and prototypes for fashion.

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    Final Major Project: Theoretical Identity

    You will embark upon a self-initiated line of study in order to thoroughly research, develop and experiment with your chosen concept.

    Advanced concepts, research and development skills are explored in preparation for your Final Major Project: Realisation module.

    Using project guidelines from previous briefs, you will have the opportunity to write your own brief with developing outcomes, based on your personal research and interests.

    You will either create a collection of products, initiate a business plan or propose alternate fashion outputs.

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    Final Major Project: Realisation

    Building on the work of FT6021, you will realise your ideas through creative production of original and innovative negotiated concept and outcomes that are relevant to your career aspirations and specialism.

    You will have the opportunity to produce a final major project that will primarily rely upon negotiated guidance in order to promote and develop your transition into working life.

    You will have the opportunity to identify, develop, reflect upon and finalise projects that will create and build a signature for your exit portfolio.

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    Fashion Enterprise 3

    This module allows you to work directly with industry to define and execute creative solutions and develop a creative portfolio of work within the creative industries.

    You will learn how to freelance and set up your own businesses by examining and understanding future roles within the creative industries.

    You will collaborate across all fashion titles to plan and organise a showcase of your work at a relevant trade fair or sell designs in a pop-up shop. By utilising professional skills, you will work in teams alongside staff to design and implement creative concepts for a given market sector.

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    Mental Wealth: Professional Life - Business of Fashion 3

    You will develop your ability to produce industry standard portfolios reflecting your skills and expertise, ready for graduate level jobs.

    You will be able to develop your professional identity by demonstrating your entrepreneurial thinking into your exit portfolio which will provide insight into the complexity of the fashion industry with consumer behaviour, business models, business funding and different career alternatives.

    Further insight on business strategy such as investment capital and start up campaigns will be delivered.

HOW YOU'LL LEARN

HOW YOU'LL BE ASSESSED

CAMPUS and FACILITIES

Docklands Campus

Docklands Campus, Docklands Campus, London, E16 2RD

WHO TEACHES THIS COURSE

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

YOUR FUTURE CAREER