Events Management BA (Hons)

Prepare yourself for the professional world by building key career skills that employers value. You’ll explore career pathways, practise job application essentials, create a professional LinkedIn profile, and develop networking confidence through workshops and real-world activities. Supported by academic staff and career coaches, you’ll reflect on your strengths, set goals, and build a strategy for personal development. Scenario-based learning, digital skills training, and guest speaker sessions bring industry expectations into clear focus. By the end, you’ll not only understand future workplace trends but also have a portfolio that showcases your readiness for the opportunities ahead.

Strengthen your academic and professional skills while gaining a clear understanding of what university study demands. You’ll work through real-world scenarios to build essential abilities in time management, research, digital literacy, and academic communication. Guided by industry experts and academic staff, you’ll practise using digital platforms, refine your study techniques, and learn how to approach higher-level learning with confidence. With a focus on reflection and skill-building, you’ll also develop habits that will support you throughout your studies and beyond. This module offers you a dynamic start to mastering academic life while preparing for future business and enterprise opportunities.

Confidence with numbers is vital in today’s professional world. This module builds your skills in interpreting data, solving practical problems, and using digital tools for analysis and visualisation. You’ll work on tasks like calculating financial data, understanding averages, and applying basic probability to real business scenarios. Through guided workshops and digital practice, you’ll become comfortable analysing information and using it to make decisions — an essential ability for higher education study and future employment.

Communication is a key driver of business success. You’ll learn to adapt your speaking and writing styles to different audiences, develop persuasive techniques, and refine your digital communication skills. Practical activities in scenario-based learning spaces, alongside industry speakers, will sharpen your professional voice. Through real-world tasks, you’ll also practise active listening, negotiation, and effective teamwork. By the end of this module, you’ll understand how powerful communication can be — and how to apply it to business innovation and enterprise management.

Exploring the global tourism and hospitality sectors opens doors to dynamic careers. In this module, you’ll study how businesses operate, how customer experience is crafted, and how the travel industry is evolving through digital innovation. Workshops, case studies, and live projects enable you to apply business theories to real-world examples. By building your understanding of customer diversity, service delivery, and sustainable tourism trends, you’ll prepare for specialist future studies or entry into the service industries.

This module introduces you to the diverse and dynamic nature of the Event industry and examines the role of event management, within the service sector. It sets out to develop the planning, decision-making, negotiation and communication skills needed to effectively manage, within the event sector. It considers the various elements of the events industry from its structure to impacts as well as ways of mitigating and balancing the impacts. It will also provide an overview of the array of opportunities available in the events organisation management environment, and the skills required to work in the events industry which may draw on some elements of the Mental Wealth module.

This stimulating module introduces you to key concepts in data analysis and artificial intelligence (AI). You will engage in today’s digital world where new technologies are changing the way we work and live, opening new opportunities to solve problems. By integrating theoretical knowledge with practical applications, you will learn to explore data, understand statistical and analytical methods, and engage with introductory AI principles and tools. The module emphasises experiential learning through hands-on projects and real-world applications, preparing students for advanced studies in data science and AI.

The overall aim of the module is to examine principles and practices of marketing as applied to the service sector – including the leisure industries, where the experience is the core product. In this module you will learn about a range of concepts, tools and techniques that will both broaden and deepen your understanding of service and experience related marketing principles, with an emphasis on the importance of authenticity and earning the trust of the customer.

Key areas of study include the marketing mix for services, target markets and segmentation, marketing planning, branding and positioning, marketing communications (including digital), social media and storytelling, and experiential strategy. By the end of this module, you will not only have an enhanced theoretical understanding of the concept of service and experience marketing, but also the ability to put theory into practice.

This module provides a foundation in the knowledge and skills required to nurture and manage people and talent in the Hospitality, Events, Aviation, and Tourism industries. It introduces approaches to managing people and talent within organisations and the consequences for employers and employees. 

The aim is to enable budding managers in service industries to recognize how effective HR management can critically affect organisational efficiency and effectiveness. It will equip learners with an in-depth understanding of key HR processes and requirements in the experience and visitor economy. Topics covered include human resource planning, the recruitment and selection process, employment legislation, strategies for retaining top talent, the use of HR analytics, the importance of effective onboarding and induction, designing impactful training solutions, performance management and reward systems, as well as disciplinary and grievance procedures. 

By mastering these critical HR competencies, learners will be prepared to drive organisational success in dynamic hospitality, events, aviation, and tourism settings.

This module introduces you to the ideas and techniques of running a financially successful business through the fundamentals of accounting and finance. It is aimed and focussed operations within on the Experience Economy cluster – Hospitality, Events, Tourism and Airport and Airline industries. In order to grow and expand, businesses must optimise revenue; control costs; identify profitable investments; and obtain funds to make those investments. This Module aims to provide you with the tools and skills needed to achieve these objectives. 

Additionally, it aims to ensure you understand and are able to construct a set of financial statements, evaluate performance, and have an understanding of planning and control frameworks as well as develop your understanding of the concepts, principles and ethical considerations on which good financial decisions are based.

This module explores the intersection of sustainability and ethics across various disciplines, emphasising the role of individuals and organisations in fostering a sustainable and equitable society. Students will engage with contemporary issues, theoretical frameworks, and practical approaches to understand and address the ethical implications of sustainability challenges. The module aligns with the United Nations' Sustainable Development Goals (SDGs) and promotes critical thinking and action-oriented learning. The aims of the module are to; develop a comprehensive understanding of sustainability and ethical principles applicable across disciplines. analyse the impact of individual and organisational decisions on social, economic, and environmental sustainability. foster the ability to propose ethical and sustainable solutions to complex real-world problems. align learning with the United Nations' Sustainable Development Goals, promoting global citizenship and responsibility.

The aim of this module is to examine theories and practices related to effective leadership within Hospitality, Events, Aviation and Tourism industries. Learners will learn how in today's world, businesses effectively address challenges of creating and sustaining competitiveness in hospitality, events, aviation and tourism organisations through different applications of leadership. A range of different leadership theories and their relevance to, and impacts upon, organisations and employees will be covered. 

The module is designed to further support the development of learners as effective managers through the critical analysis of current theories and practices associated with leadership in the challenging environments faced by the fast-changing make-up of hospitality, events and tourism organisations.

The desire to create something remarkable for special occasions is the starting point for event planners and managers. Once an event design has been accepted, creative minds then work closely with service-providers to deliver the concept. This event module explores the role of design in events, introducing an understanding and application of what design is, design principles, design concepts, operational design, theming, staging, and production. Furthermore, the module will explore ideas on creativity including developing creative thought, procedures and practices. 

The module will reflect on design at events as a management tool. Drawing upon experience ideas (imagineering) and frameworks (experience realms) you will, through experiential study and visit (s) to events, analyse event settings and environments and explore the impact these have on attendees This can include amongst other things lighting, decor, furniture, sound, smell, size and shape, it can also include the products or commodities we may use during the experience (clothes, equipment). 

The module aims to teach you fundamental skills needed for the development of designs (visual and thematic) for events.

This module will enable you to think critically about the role and context of celebration events in a range of cultural, national, political, religious, spiritual and social environments and equip you with the skills to exhibit ritual and culture inherent in such events. You will plan, design and manage an exhibition for a celebration event to facilitate a practice-based understanding of event management practices. 

As part of this module, you will apply the principles of event project management by staging an exhibition on-campus. The live event project will showcase your ability to represent the vital part celebrations play in the cultural elements of different societies. This module will fuel your academic, personal and professional development, and give you the confidence in appreciating the challenges and complexities of working in events. 

As a result, you will be able to address specific types of events of significance to people, populations and places, such as national day events, festivals, carnivals, sport events, weddings, birth and death, to enhance your awareness of difference and diversity in culturally-oriented events.

This module provides the essential concepts and practices of food and beverage operations in contemporary hospitality and events environments. It explores the complex relationship between operational excellence and cultural influences, examining how successful food service businesses adapt and thrive in diverse markets. The module combines theoretical understanding with practical insights, investigating the impact of consumer behaviour, cultural traditions, and modern media on the food service industry. 

Through lectures, workshops, and industry visits to restaurants, hotels, and event catering facilities, students gain firsthand experience observing and analysing real-world applications of operational principles and cultural considerations. The module covers critical aspects of food service management including workforce dynamics, control systems, sustainability, and the growing influence of social media and food journalism. 

Students develop practical skills in menu engineering, cost management, and service quality, while gaining an understanding of how cultural sensitivity and innovation drive success in modern food service operations. This prepares them to appreciate the complexities of food and beverage operations in today's diverse and dynamic hospitality and events industry.

All managers in the hospitality industry need to be able to understand, analyse and improve the processes for which they are responsible. In order to be able to do this effectively they need to understand the nature and purpose of the service concept and the ways processes and people deliver this. This module aims to provide you with the knowledge and skills to understand and evaluate the key issues associated with the operational management of hospitality environments and their associated service provided. 

Students will gain insights into key aspects of the management of a service delivery with a view to meeting and exceeding expectations of both business and leisure customers. In addition, standard operating procedures will enable the development of consistent standards and the monitoring of the performance of operational staff.

Professional Development is a fundamental aspect of your personal and professional development. This module provides you with the opportunity to engage directly with industry through volunteering initiatives and short internships in an area that is relevant to your course of study. It therefore offers you the opportunity to apply the skills and knowledge developed through your first year of study as you strive to become professional, employable graduates.

This module will provide you with a deeper understanding of the behaviour of the sport consumer and how these consumers engage with sport-related products and services. In the module, we will outline the main attributes of sport consumerism, as well as sport fandom, and we will delve into the unique behaviours that set sport consumers and sport fans apart from traditional consumers and media fans, particularly when it comes to perceptions of loyalty.

Moreover, this module will look at sport consumerism as a subset of consumer behaviour in general and explore how the realm of sport encourages customer loyalty and certain levels of controlled co-creation of experiences and products. We will inspect the personal, psychological, social, and cognitive mechanisms that consumers bring into their purchasing decisions.

The module will examine various aspects of consumer experience management, using current methodologies, while providing you with real world examples and evidence of how existing trends and the resulting market opportunities can translate into potentially new opportunities for monetisation. 

As a result, by the end of this module, students will possess the tools needed to successfully demonstrate their knowledge and understanding of the concepts, issues, critical perspectives, and methodologies related to the sport consumer.

This module builds on previously acquired marketing knowledge. The overall aim of the module is to develop your critical understanding of the principles and processes of marketing as they apply to destinations, as well as examining marketing issues that are specific to tourism destinations. Key areas of study include the characteristics of destination management and marketing organisations, destination branding, destination marketing for crisis management, marketing communications for destinations (including digital), and the evaluation of destination marketing campaigns. 

By the end of this module you will not only have an enhanced theoretical understanding of key issues relating to destination marketing, but also the ability to put theory into practice.

This module examines the complex relationship between globalisation processes and emerging tourism futures through the lens of transitions and transformations. Students will develop critical understanding of how global political, economic, and socio-cultural forces shape tourism systems and how tourism simultaneously influences global change. 

The module explores theoretical frameworks for analysing tourism within global contexts, examining how destinations and tourism stakeholders navigate transitions caused by technological innovation, geopolitical shifts, and evolving consumer expectations. Through international case studies, students will evaluate how tourism adapts to and drives transformative change across diverse geographical and cultural settings.

Students will develop analytical skills to assess the implications of global transitions for tourism governance, and destination development. Including the development of strategy building, market entry analysis and service quality management. Students will examine practical approaches to navigating change, identifying market opportunities, and developing strategic responses to emerging challenges in the increasingly interconnected global tourism landscape.

This is a non-credit bearing optional one-year placement. The aim of the module is to provide students with experience of work directly relevant to their course of study, including familiarisation with the professional work environment. Students will be counselled prior to undertaking the placement to ensure that they understand their responsibilities and also understand their commitments. Getting an opportunity to gain work experience can be invaluable to students and can also result in long term permanent employment if the placement is truly successful.

The major part of this module is devoted towards the planning, management and staging of a live event. This module will require you to work in teams with allocated roles and responsibilities. You will go through the practical planning, organisational and technical considerations for the staging of a live event and in doing so gain a real depth of understanding of the stage-by-stage process of successful event management. It considers the development of the events industry and its increasingly innovative approach to the selection of appealing environments to stage its activities. It highlights the constant need to provide a consistent product and service, exceeding consumer expectations and to differentiate the constituent parts of its offer in order to grow market share. It considers each aspect of the client relationship from the brief, proposal, budget, planning, implementing, feedback and review processes.

Revenue Management (RM) is a critical discipline in today’s competitive business environment, particularly in industries with perishable inventory, such as hospitality, airlines, and events. The objective of this module is to provide you with a comprehensive understanding of the principles, strategies, and technologies that drive effective revenue optimisation.

By examining the evolution of RM from its origins in the airline industry to its application across service and experience sectors, you will develop a solid foundation in both the theoretical and practical aspects of revenue management. Throughout the module, you will explore the roles and responsibilities of Revenue Managers, the economic principles behind demand forecasting, and the complexities of market segmentation and pricing strategies. The module will also cover essential topics such as inventory and yield management, distribution channel management, customer relationship management (CRM), and the use of data analytics and technology to enhance decision-making.

This module will equip you with the knowledge to strategically manage pricing, inventory/capacity, and customer segmentation to maximise revenue. You will engage with real-world case studies and industry best practices to develop the skills required to address the dynamic challenges faced by businesses in today’s fast-paced marketplace.

Ultimately, this module prepares you to become proficient in optimising revenue streams and driving profitability across various service and experience industries, using data-driven tools and insights, and advanced revenue management techniques.

The overall aim of this module is to ensure that you develop your critical thinking skills, methodological awareness and analytical ability through the process of proposing, planning, managing and completing an applied research project. The project is an excellent opportunity for you to focus on an aspect of your chosen field that you are particularly interested in, and it is especially valuable if you wish to work in a specific sub-sector – and it also helps prepare you for postgraduate studies. 

The project is individual and based on a research question chosen by you, focusing on an aspect relating to your respective degree programme within Hospitality, Events, Tourism, Aviation and/or Sport Business Management. The research project tests your ability to work independently, and it should have a strategic element (for example solving a problem, critically investigating a management issue, or testing a specific theory), and it may be based on secondary and/or primary research. 

The applied research project may be undertaken as a traditional dissertation, or in the form of a consultancy project. The taught part of the module includes guidance on how to frame a research topic, developing a research question and objectives, completing a literature review and research design, and how to choose appropriate forms of analysis. During the research process, you will critically engage with literature on your chosen topic, formulate valid aims and objectives, evaluate methodological approaches, plan and execute appropriate data collection, select relevant modes of analysis and develop strong arguments that address the research question and objectives originally posed. 

Overall, the module aims to develop your independent research skills to allow you to be confident researchers, which is an invaluable asset, wherever your future career path will take you.

Whether your focus is commercial, social or public, this module develops the skills, and mindset of enterprise, preparing you to succeed in your chosen career in Industry 5.0. The module will challenge you to identify new opportunities evidenced by data analysis, think innovatively, and take risks designed to add real value to your organisation or endeavour. You will strengthen your resilience, adaptability, and creativity, empowering you to transform fresh ideas into beneficial products, services, processes or approaches. You will learn about different business models, value propositions, cost structures, and sustainability.

This module will enable you to critically examine sport events as a tourist activity from a fan’s, spectator’s and tourist’s perspective. The module draws on a range of theoretical and conceptual frameworks to allow you to discuss the importance of sport and sport events for the tourism industry. You will produce a feasibility study for a destination by assessing its potential to host sport event-related tourism to facilitate a practice-based understanding of sport tourism planning, development and management. 

As part of this module, you will inspect sport and event tourism from political, economic, social and business perspectives, and evaluate its positive and negative impacts. The applied project will showcase your ability to research a contemporary or ‘live’ issue for the management of this changing, challenging and complex sector. The module will help you focus upon the planning and operational elements of sport and event tourism, ensuring you have a relevant theoretical and practical application of sport and event tourism in developed and developing nations. 

Thus, fuelling your academic, personal and professional development, and give you the confidence to debate and discuss the importance of sport and event tourism to people, places and populations. As a result, you will be able to respond to a range of planning and operational needs of sport and event tourism, and develop such skills as assertiveness, negotiation and problem-solving for future work in tourism and related industries.

This module equips learners with advanced knowledge and skills needed to maximise revenue through the strategic commercialisation of hospitality, events, and tourism spaces and experiences. Moving beyond traditional sales approaches, the module explores how HET professionals can analyse operational capacity, identify untapped opportunities, and develop innovative income streams. 

Students will develop expertise in designing contemporary sales strategies, evaluating dynamic pricing approaches, and utilising digital distribution channels to optimise revenue generation. The module emphasises creating compelling customer experiences, applying technology for sales enhancement, and implementing data-driven decision-making processes. 

Through practical application, learners will analyse market demands, design attractive packages, and evaluate effective pricing strategies across diverse customer segments. Central to this module is the integration of digital technologies, marketing data and revenue management systems, preparing students for the evolving landscape of hospitality, events, and tourism sales. Learners will explore emerging trends, innovative business models, and develop creative income strategies for underutilised spaces. This forward-looking approach ensures graduates can create competitive advantage through effective space utilisation, experience design, and income optimisation in an increasingly dynamic marketplace.