Our vision

Over the 2018-19 academic year the University of East London has been developing and starting to implement a new 10-year strategy, Vision 2028, to transform our curriculum, pedagogy, research impact and partnerships to make a positive difference to student, graduate and community success. Our ambitious but achievable goal is to become the leading careers-focused, enterprising university in the UK, one which both prepares our students for the jobs of the future and provides the innovation to drive that future sustainably and inclusively. 

Our new brand

As part of our Vision 2028 strategic plan, we have been working with staff, students, alumni, partners and other stakeholders to articulate who we are and what we have to offer. We worked with our stakeholders to come up with a new visual identity that reflects both our heritage and our relevance in the modern world.

We want our identity to capture the rich blend of people, heritage, innovation and life in east London. We are proud of where we have come from but it's important that we shape the future. Our new visual identity is perfectly poised for that.

Strategic objectives 

Future professional

Employer led careers zones

We are proud to announce ground-breaking collaborations with world-leading companies to drive graduate-level careers and fulfil rewarding life goals. 



Education 4.0

Implementing cloud technologies to improve performance, generate cost savings and provide an outstanding learning experience for students.


Future Graduate

Maximising mental wealth

The world of work is changing and so are our degrees. We are developing professional fitness to accelerate employment-readiness for a 4.0 economy.


Future Life

Innovation Pioneers

Our academics are pioneers of new thinking that impact people and planet. Their knowledge advances practice, policy and wellbeing in every community we serve.

Cross cutting institutional priorities

Digital First

Developing digital fluency throughout the University, creating learning experiences and spaces which meet the needs of future  students, employers and entrepreneurs.


Connected Campus 

We are globally connected with educators, industry and communities to pioneer futures  for a 4.0 economy and inclusive society.


Health Gain 

We believe in health, physical activity and sport for all.  We have an elite athlete zone and are the London Talent Hub for Basketball England.


Equality, Diversity and Inclusion

We are committed to realising an inclusive environment and are one of only 12 universities in the UK with the Race Equality Charter.