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Dr Julia Dane

Senior Lecturer, Programme Leader BA Advertising

Arts and Digital Industries (ADI)

Julia Dane teaches in the field of advertising, media and cultural theory, with her research interests in gender and digital fandom.

Julia Dane
  • EB 2.57, Docklands Campus
    School of Arts and Digital Industries (ADI)
    University of East London
    Docklands Campus
    E16 2RD
  • +442082237647


    "Lynx: The challenges of lad culture" Julia Dane & Catherine Yoon in The Advertising Handbook (2009) Powell, H., Hardy, J., Hawkin, S., & MacRury, I. Routledge, London
    Julia Dane (2012) |
    Girls; running the world or growing up too fast? |
    Julia Dane What Happened To Girl Power? Girls and Nostalgia Networking Knowledge Vol 5, No 1 (2012) Girlhood in Popular Culture|


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    East London Literary Festival University of East London (2011) ‘Bella and Edward; a modern day fairy story?’

    Sexualisation of Culture Conference at the Institute of Education, London, (2011) ‘Girls; running the world or growing up too fast?’

    Transforming Audiences, University of Westminster (2007) ‘They’re trying to make us be like them’; music videos as a site of disidentification in growing up girl’

    MeCCSA Leeds Metropolitan (2006) ‘Survival and Solidarity: Girls and Music Video’

    PhD (2007) 'Girls' Talk; New Feminities, Old Moralities'



    Julia's teaching and research relates to audience engagement with promotional media. As such, she is interested in the history and development of consumer and audience research methods. Her research has focussed on girls' engagement with female representation such as in music video, postfeminist neoliberal discourse within the Twilight Saga, and is currently working on digital fandom practices.



    Level 1 MS1407 Media and Gender
    Level 1 CC1704 Media Lab1 Self Promotional Culture
    Level 2 CC2503 The Television Audience
    Level 2 CC2203 Sexual Cultures
    Level 2 CC2702 Advertising and Consumer Research Methods
    Level 3 CC3000 Dissertation in Cultural Studies and Creative Industries
    Cultural Studies
    Media Studies