Search for courses or information


UEL alumna Krasimira Stoyneva triumphs at London Fashion Week

health seminar

Fashion design graduate wows insiders with her signature #wearhairnotfur garments

Fashion designer Krasimira Stoyneva triumphed on the opening day of London Fashion Week 2017, sending a collection of well-received garments down the catwalk and making an impact with her motto of ‘wear hair, not fur’.  

The University of East London (UEL) alumna, 35, was one of four up-and-coming designers selected to take part in Fashion Scout’s prestigious ‘Ones to Watch’ catwalk show on 17 February at Freemason’s Hall on Great Queen Street.

Krasimira said, “The show was very successful and I’m receiving a lot of interest from different places. Showcasing at London Fashion Week with Fashion Scout was an amazing experience and opportunity. 

She continued, “And I want to thank everyone from UEL for the support I have received over the years. None of what I have achieved would have been possible if I didn’t have the right support.

Krasimira’s collection of colour-saturated, star-emblazoned garments beautifully showed off the synthetic hair which has become her signature material.  Krasimira describes her synthetic hair as a luxurious alternative to fur with endless creative possibilities.

Fashion insiders responded enthusiastically after watching her catwalk show.

Fashion news website Fashion United described Krasimira as “impressing with her use of synthetic hair, bold, star prints and contemporary designs as well as her Wear Hair Not Fur motto”.

The Industry website said, “Krasimira Stoyneva continued to make a compelling case for the wearing of synthetic hair, as opposed to fur…while it was boundary pushing, her statement coats were also highly desirable”.

The stars on Krasimira’s clothes were a riff on both the political upheaval taking place around the world and society’s obsession with celebrity and fame.

Since graduating in 2014 with a BA Honours degree in Fashion Design, the mother of two has kept busy managing the Fashion Hub, a work space at UEL’s Knowledge Dock building, and running her fashion label, Krasimira Stoyneva.

She scored a major coup in 2014 when she won the prestigious Muuse x Vogue Talents Young Vision Award, and her clothes appeared in Vogue Italia.

In 2015, she brought her designs to India as part of a UEL delegation and showcase. And she continues to receive interest from the fashion press and celebrities. Famous Polish singer Margaret wore one of her jackets at a New Year’s Eve celebration.

Krasimira, who was born in Bulgaria and now lives in Enfield, spends most days at the Fashion Hub at UEL.

She and co-manager Kim Stevenson, a close friend who also graduated from the University’s fashion programme, are given office space and use of the facilities in exchange for taking on management responsibilities and providing workshops and other help to undergraduate fashion students.

Krasimira said, “I like the fact that people often ask me where I have graduated, thinking it’s Central Saint Martins or the Royal College of Art. Kim and I are proof that the University of East London is the University to be at.”

For more information, visit