Meet Mat

University of East London - #BeTheNext​ Entrepreneur - Mat Braddy

Mat Braddy found success as a marketing professional working with Just Eat when it was a fledgling startup, he now invests in companies, mentors new businesses at Seedcamp and holds regular workshops at Google’s London campus – all while studying for his second degree in filmmaking.

Entrepreneur, investor, mentor

Since graduating, Mat has spent his time as an entrepreneur, working on projects with over 500 start-ups throughout his career. Right now he invests in companies, mentors new businesses at Seedcamp and holds regular workshops at Google’s London campus – all while studying for his second degree in filmmaking.

Mat originally came to UEL through Clearing to pursue a career in advertising. He studied a Marketing degree and found that his practical qualifications in business and lifelong love of computer games were the perfect ingredients for an internet marketing career.

Just Eat formed in the early days of digital marketing and the company was perfectly suited to Mat’s irreverent sense of humour. A huge part of Just Eat’s early appeal was its defiant and bold marketing strategy, driven by Mat’s desire to – above all – ‘not be boring’. 

Mat joined Just Eat in 2009 and set about establishing the company as the leading brand in takeaway around the world, resulting in one of Europe's biggest tech IPOs for a decade. Mat is one of the few marketers to have taken a consumer startup from series A through to ‘unicorn’ stock status.

 

Building a brand

His distinctive and daring approach to building a brand has given him a reputation in the industry, enabling him to mentor the next generation of pioneering businesses in various sectors.

Mat offers his time to new start-ups that have a social conscience (such as Updraft), always looking ahead to the ways in which technology, business and creativity combine to build the future.

Mat’s passion for storytelling and love of film inspired him to return to university in order to learn the art of filmmaking, where he hopes to find new ways to express his creativity and tell the stories that inspire him.

Connect with Mat Mat at Forward Partners Live
Mat
Mat at Google for Startups
Mat with colleagues

Image gallery

Be the next entrepreneur

Follow in Mat's footsteps and find the course that will make you the next Entrepreneur - use the links below to find out more about Business, Finance and Filmmaking courses at UEL.

Business Management Entrepreneurship and Finance

Our undergraduate and postgraduate courses are designed to provide you with the skills, qualifications and contacts you need to excel in your career.

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BSc (Hons) Marketing

Our BSc (Hons) Marketing programme prepares you for a professional career in marketing management and introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility.

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BA (Hons) Advertising

Learn all about the advertising industry: what it does, how it works and how it's changing in relation to the world that it shapes and that helps shape it.

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