
Zoe Adjey
Senior Lecturer | Institute of Hospitality & Tourism - Academic
Senior Lecturer
Institute of Hospitality and Tourism
Department of Innovation and Management , Royal Docks School of Business and Law
Zoe Adjey has over 25 years of experience in the hospitality, events, and education sectors. She's an experienced lecturer, course leader, and author with expertise spanning hospitality operations, training, instructional design, programme management, and strategic initiatives.
Qualifications
- BA in Hospitality Management
Areas Of Interest
- Hospitality workforce and labour policy
- Restaurant economics and pricing strategies
- Service standards, tipping culture, and dining etiquette
- Food and beverage operations and wine expertise
- Career development and mentorship in hospitality
- Practice-based education and industry-academic partnerships
- Quality standards in hospitality education
- Hospitality industry resilience and recovery
OVERVIEW
Senior Lecturer in Hospitality and Events Management, Zoe is developing the IoHT Practice-Based Centre, which bridges academic expertise with industry practice through real-world projects and partnerships.
Originally from Northern Ireland, she brings a unique blend of industry experience and education to her work. She is a sought-after media expert on hospitality industry issues, providing regular commentary for major national outlets including ITV News, BBC Radio 4, LBC, The Telegraph, The Independent, and The Metro. Her expertise spans workforce challenges, immigration policy, restaurant economics, pricing, tipping culture and service standards, and the hospitality sector's economic impact and resilience.
She develops international partnerships and works with organisations, mentoring aspiring hospitality professionals in their early careers. Previously, she developed training and leadership programmes with Caprice Holdings, and at Westminster Kingsway College, she led college restaurants and curriculum teams.
Her academic interests focus on practice-based education, industry-academic partnerships, hospitality workforce development, and professional mentorship.
PUBLICATIONS
Newspaper Articles
- Adjey , Z. (2023). Viewpoint: Visa fee rise is another obstacle in the uphill battle to recruit skilled workers. [online] The Caterer. [Accessed 12 Dec. 2023].
- Wroe, D.K. (2023). Etiquette pro shares time you ‘should not pay’ extra on bill - and how to remove. [online] The Mirror. [Accessed 12 Oct. 2023].
- Hunt, S. (2023). Why have Pret prices risen so fast? [online] Evening Standard. [Accessed 12 Oct. 2023].
- Adjey , Z. (2022). Is this the Summer of our Discontent? Caterer, Licensee and Hotelier, [online] 1 Jun., pp.14–15. [Accessed 11 May 2023].
News
(2021). What Does The Future Hold With The Omicron Variant? [online] CLH News: Caterer, Licensee and Hotelier News. [Accessed 11 May 2023].
TV / Video Appearances
- The Catering Circle, (2021). [Panel Show ] Channel S. 21 Sep. Available at: https://youtu.be/Lt4TGtfbwho [Accessed 11 May 2023]. Panel Member Discussion: The series highlight how Restaurants are Recovering from the Pandemic and Post BREXIT Crisis.
- Jamie’s Kitchen, (2002). Channel 4. 12 Dec. Available at: https://thetvdb.com/series/jamies-kitchen/allseasons/official [Accessed 26 Jun. 2023]. Mentor for Trainees
- Chefs Career Advice from Zoe Adjey, Lecturer in hospitality (September 2017) www.thestaffcanteen.com. Available at: https://www.thestaffcanteen.com/Careers-Advice-Videos/zoe-adjey-lecturer-in-hospitality#/ (Accessed: 28 June 2023).
Books
- Adjey, Z. and Hunter, G. (2009). Food & beverage service : levels 1 & 2 S/NVQ. 1st ed. London: Cengage Learning.
External Roles
- July 2021 – Present Springboard Ambassador Mentor groups of aspiring hospitality professionals in their early careers.
- Springboard - Meet one of our NI ambassadors, Zoe Adjey... | Facebook
- Deputy Chair for the QAA Subject Benchmark Statement Advisory Group for Events, Hospitality, Leisure & Tourism
TEACHING
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BA (Hons) Hospitality Management
Excel in hospitality and hotel management and enjoy placements and guest lectures held with industry leaders. Accredited by the Institute of Hospitality.
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BA (Hons) Events Management
Learn from industry professionals, gain practical experience, and build the skills needed to excel in the dynamic world of event planning and management. Start your career in events today!
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BA (Hons) Tourism Management
Study tourism management; benefit from placements and guest lectures from industry leaders across London. Accredited by the Institute of Hospitality.
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MSc Events and Hospitality Leadership
Benefit from a mixture of theoretical input and practice to ensure employability in the events or hospitality sector. Develop business principles, alongside sector knowledge.
Publications
Browse past publications by year.
Full publications list
Visit the research repository to view a full list of publications




