Professor Volker Thoma
Professor
Department of Psychology & Human Development , School of Childhood and Social Care
Areas Of Interest
Dr. Volker Thoma's research topics are on fast and automatic (versus slow and controlled) mental processes in visual attention, object recognition, face recognition, implicit memory, risk perception and decision making, human factors, and behaviour change. He is using behavioural and neuroimaging techniques (EEG, fMRI, eye-tracking, tCS).
OVERVIEW
Professor Volker Thoma's research in cognitive psychology investigates the nature of processes underlying visual attention, recognition of objects (including consumer items), and judgment and decision making. He is using behavioural and neuroimaging techniques to investigate the role of attention in object recognition and face perception. He also investigates the role of heuristics and cognitive reflection in judgment and decision-making, its correlates with thinking styles (Prof Ulrich Ettinger, Uni Bonn), and with financial decisions, including disordered gambling (with Prof. Peter Ayton, Leeds Business School). His research also includes the origins of the centre preference effect (with Dr Paul Rodway, Chester), as well as on risk perception. Another current project is using non-invasive brain stimulation techniques (tDCS) to investigate the judgment performance in visual recognition and decision-making (with Prof. Davide Rivolta, University of Bari, and Prof. M. Nitsche, Uni Dortmund). A further interest is in applying these findings to behaviour change interventions (including the design of digital applications).
CURRENT RESEARCH
Professor Thoma's research interests are mainly in visual cognition, attention, and judgment and decision making.
A main line of studies concerns decision making and risk perception. One project investigates heuristics and reflective thinking in experts, such as professional traders or pension trustees. Here the results show that traders, but not bankers, show higher cognitive reflection performance, but no different risk-taking. Work with pension trustees (jointly with Professor Peter Ayton, Leeds University Business School) shows that trustees show considerable bias in decision-making.
Another line of inquiry looks at influences on consumer choice and preference, such as spatial location of products or the familiarity of brands. Items presented centrally are preferred over other positions in certain conditions (with Dr Paul Rodway, Chester). In other research, Professor Thoma showed that the familiarity of products or objects is a major determinant of preferential choice even in the context of negative information (such as consumer star ratings).
Professor Thoma's work also used behavioural and neuroimaging techniques to investigate the role of attention in object recognition (in collaboration with Prof. John Hummel, University of Illinois; Alan Richardson-Klavehn, Magdeburg; John-Dylan Haynes & Philipp Sterzer, Humboldt University Berlin) and face perception (with Jan de Fockert, Goldsmiths).
In particular, Volker's work found that spatially unattended objects can be processed without attention, in particular, if objects are depicted in familiar views. He also showed that the capacity for face perception is limited only by the number of other faces (not other stimuli) present in a scene. Finally, work using non-invasive brain stimulation shows that transcranial Alternating Current Stimulation (tACS) of the occipito-temporal areas can improve object and face perception (with Dr Davide Rivolta, University of Bari; and Prof. Michael Nitsche, TU Dortmund).
Professor Thoma also investigates cognitive processes in decision-making using non-invasive brain stimulation. One project showed that tDCS to the right dorsolateral pre-frontal cortex improves reflective decision-making. A related line of research shows that tDCS modulates risk-taking in gambling-like tasks.
Volker is a committee member and honorary treasurer of the British Association of Cognitive Neuroscience (BACN). He serves as the coordinator of UEL's UoA 4 (REF 2021) and committee member of the School's ethics committee. He is Review Editor for Frontiers in Psychology and Frontiers in Neuroimaging and Stimulation.
Behaviour Change and Human Factors
Human choice and preferences are susceptible to internal (thoughts, motivation) and external (instructions, environment) factors. The latter can be used in 'Choice Design', to nudge people into beneficial behaviour (e.g., eat more healthily). We are studying these factors, using research on heuristics (or mental shortcuts) and how they can be used in choice design. For example, we find that from items in an array (e.g. products on a supermarket shelf) the middle one is often preferred - but this depends on some variables, such as valence (likeability), goals, and similarity.
Rodway, P., Schepman, A., & Thoma, V. (2016). Reachability does not explain the middle preference: a comment on Bar-Hillel (2015; Position Effects in Choice From Simultaneous Displays: A Conundrum Solved. Perspectives on Psychological Science, 10(4): 419-433). i-Perception. 1-5
Kreplin, U., Thoma, V., Rodway, P. (2014). Looking behaviour and preference for artworks: the role of emotional valence and location. Acta Psychologica, 152, 00-108.
Decision Making
Human decision making relies on different processes that are yet not fully understood. In our lab we study heuristics (mental shortcuts) in decision-making, and whether their use is determined by instructions, attention, or neural stimulation. We use eye-tracking and brain stimulation (tDCS) to study judgment and decision-making.
Relevant publications:
Thoma, V. & Williams, A. (2013). The devil you know: The effect of brand recognition and product ratings on consumer choice. Judgment and Decision Making. Vol. 8, 34 – 44.
Thoma, V. White, E., Panigrahi, A., Strowger, V., Anderson, A. (2015). Good thinking or gut feeling? Cognitive reflection and intuition in traders, bankers and financial non-experts. PLoS ONE 10(4):e0123202. doi:10.1371/journal.pone.0123202
Face and Non-Face Object Processing Under Perceptual Load
How does our brain pick out the visual information it needs or wants from the environment and ignore what is irrelevant? Volker Thoma's research found that when perceptual load is high (e.g., many objects in a visual scene make it difficult to find an object, like your car in a full parking lot) then irrelevant information (e.g., a shopping trolley) is easy to ignore because your attentional capacity is used up by scanning many cars. If perceptual load is low, you will find your car quickly, but it will be hard to ignore irrelevant objects. Surprisingly, this is not the case for faces - no matter how many cars in the parking lot, you will always process the face of someone there. It seems that face-capacity is category-specific - only if you look for a face among many faces will your visual system ignore another face.
Thoma, V., & de Fockert, J.W. (2018). Three-quarter views of depth-rotated faces induce face-specific capacity limits in visual search. Experimental Psychology, 65(6), 360–369. https://doi.org/10.1027/1618-3169/a000421
Thoma, V., & Lavie, N. (2013). Perceptual load effects on processing distractor faces indicate face-specific capacity limits. Visual Cognition, 21(8), 1053–1076.doi:10.1080/13506285.2013.853717
Lavie, N., Zokaei, N., Zhicheng, L., & Thoma, V. (2009). The role of perceptual load in object recognition. Journal of Experimental Psychology: Human Perception and Performance, 35(5), 1346–1358. doi:10.1037/a0016454
Attention and Object Recognition
A long-standing project in Volker Thoma's research is the role of attention in object perception, and he found evidence that an object's recognition is mediated by a hybrid representation (view-dependent and part-based) depending on whether a seen object receives visual attention or not. Brain imaging data (with Dr Rik Henson) indicate that while view-based representation components are found in ventral and dorsal object processing streams, part-based representations (depending on attention) appear to be limited to ventral processing areas in the brain. Crucially, both behavioural and imaging data find evidence for processing of objects without attention. Recent collaborations are with Prof John Dylan Haynes (Humboldt University, Berlin) and Prof. Alan Richardson-Klavehn (University of Magdeburg).
Wakui, E., Thoma, V., De Fockert, J.W. (2016). View-sensitive ERP repetition effects indicate automatic holistic processing of spatially unattended objects. Neuropsychologia, 89, 426–436
Guggenmos, M., Thoma V., Cichy, R.M., Haynes J-D., Sterzer P., Richardson-Klavehn, A. (2015). Non-holistic coding of objects in lateral occipital complex with and without attention. NeuroImage, 107, p. 356-363
Thoma, V., & Henson, R.N. (2011). Object representations in ventral and dorsal visual streams: fMRI repetition effects depend on attention and part–whole configuration. NeuroImage, 57(2), 513–525. doi:10.1016/j.neuroimage.2011.04.035
FUNDING
Funding source | Project | Amount | Date |
---|---|---|---|
Responsible Gambling Trust | PhD Project: Neuromodulation of cognitive distortions in problem gambling | £73,000 | 09/2016 - 08/2019 |
European Hydration Institute | Postgraduate research grant: "Decision-making and Hydration" | €5,000 | 02/2015 - 07/2016 |
Institute of Actuaries* | Investigating Institutional Investors' Decision-Making (with City University of London) | £199,995 | 10/2017 - 10/2018 |
GambleAware (Responsible Gambling Trust) | Neuromodulation, cognitive processing and behavioural inhibition in problem gambling | £102,738 | 09/2016 - 08/2020 |
Amberlight Partners Ltd. (London) | Decision-making and expertise in web development teams | £4,300 | 02-05/2015 |
UEL Teaching Fellowship (HEFCE) | Grant for teaching-related research and practice | £10,000 | 03/2010 - 03/2012 |
Eclipse Partners | Research funding: Decision making in traders | £20,000 | 04/2010 - 02/2011 |
Promising Researcher Award (UEL/HEFCE) | Research grant for a visit to the MRC Cognition & Brain Unit, Cambridge | £6,000 | 03-08/2006 |
Economic and Social Research Council ESRC * | PhD (1+3) Grant: "Electrophysiological correlates of object recognition" (Dr Richardson-Klavehn) | £77,000 | 09/2004 - 08/2008 |
Central Research Fund University of London | Small Research Grant: The Role of Attention in Object recognition | £3,000 | 05-09/2001 |
TEACHING
MODULES
- PY 6308 - Psychology of Choice - Judgment and Decision-making (Module leader)
- PYM 7151 - Cognitive Psychology and Biopsychology (Module leader)
- PYM 7155 - Professional Psychological Studies (project supervisor)
CONSULTANCY
Volker has experience in business consulting in the area of user experience (UX) and decision-making support. Projects include task analyses and gathering user requirements, organisational decision making, as well as decision strategies in financial traders. Volker has worked with the Institute and Faculty of Actuaries, user experience (UX) agencies, and the BBC.
EXTERNAL ROLES
- External Examiner, Birkbeck College, Department of Psychology
- Honorary Treasurer, British Association of Cognitive Neuroscience
- Lecturer: European Summer School for Eye-Tracking (ESSEM)
MEDIA EXPERTISE
- Times Higher Education
"Campus News - UEL" Apr 2015
- WAMC Public Radio
"Recognizing Faces" Jan 2015
- Medical Express
"Spotting a famous face in the crowd" (online article), May 2014.
- Daily Telegraph
"Lost in the crowd: why we can only spot two faces at a time". Daily Telegraph, 5 May 2014, p.2
- Absatzwirtschaft
"Absatzwirtschaft" (German magazine on marketing). Feb. 2013.
- The Guardian
Research in brief. Guardian online, 13 February 2013
- Deutsche Welle
(International Radio station) Colour coding of social messages. June 2012.
Publications
Browse past publications by year.
Full publications list
Visit the research repository to view a full list of publications
- Darts fast-learning reduces theta power but is not affected by Hf-tRNS: A behavioral and electrophysiological investigation Brain Research. 1846 (Art. 149249). https://doi.org/10.1016/j.brainres.2024.149249
- Single session and repeated anodal transcranial direct current stimulation over the right dorsolateral prefrontal cortex increases reflective thinking but not working memory updating performance Heliyon. 10 (16), p. e36078. https://doi.org/10.1016/j.heliyon.2024.e36078
- ‘No evidence of harm’ implies no evidence of safety: Framing the lack of causal evidence in gambling advertising research Addiction. 119 (2), pp. 391-396. https://doi.org/10.1111/add.16369
- Differences Amongst Estimates of the UK Problem Gambling Prevalence Rate Are Partly Due to a Methodological Artefact International Journal of Mental Health and Addiction. 22, pp. 361-363. https://doi.org/10.1007/s11469-022-00877-z
- The effects of sex and handedness on masturbation laterality and other lateralised motor behaviours Laterality. 27 (3), pp. 324-352. https://doi.org/10.1080/1357650X.2021.2006211
- Gut thinking and eye tracking: evidence for a central preference heuristic European Journal of Cognitive Psychology. 33 (8), pp. 919-930. https://doi.org/10.1080/20445911.2021.1969942
- Pension scheme trustees as surrogate decision makers Finance Research Letters. 44 (Art. 102043). https://doi.org/10.1016/j.frl.2021.102043
- Cognitive Predictors of Precautionary Behavior During the COVID-19 Pandemic Frontiers in Psychology. 12 (Art. 589800). https://doi.org/10.3389/fpsyg.2021.589800
- The edge of reason: A thematic analysis of how professional financial traders understand analytical decision making European Management Journal. 39 (2), pp. 304-314. https://doi.org/10.1016/j.emj.2020.08.006
- Water supplementation after dehydration improves judgment and decision-making performance Psychological Research. 84, p. 1223–1234. https://doi.org/10.1007/s00426-018-1136-y