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Dr Suha Salem

Senior Lecturer

Department of Business Entrepreneurship & Finance , Royal Docks School Of Business And Law

Dr Suha Salem is a Senior Lecturer in Digital Marketing at the Royal Docks School of Business and Law.

Dr Suha plays a multifaceted role that encompasses a wide range of academic and administrative responsibilities. Her primary focus is teaching and research in digital marketing, where she leads the Social Media and Digital Marketing module. Additionally, Dr Suha supervises both master's and PhD students, guiding their research projects and theses with a keen eye for academic rigour and practical relevance.

Her role extends to academic advising, where she provides personalised support and mentorship to students, helping them navigate their academic journeys and career aspirations. Beyond teaching and advising, Dr Suha is an active member of the Business School's Equality, Diversity, and Inclusion (EDI) Committee.

Qualifications

  • PhD
  • MBA
  • BSc
  • FHEA

Areas Of Interest

  • Sustainable consumption
  • Online Consumer behaviour
  • Digital Marketing
  • Branding
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OVERVIEW

Dr Suha began her teaching and academic journey in higher education in 2014 in Malaysia. 
Since 2014, Dr Suha has demonstrated exceptional expertise by teaching and leading over 15 modules within BSc Marketing and MBA programmes. Her approach to education is both creative and innovative, incorporating the latest research and practical applications to ensure her students receive a well-rounded and dynamic learning experience. She is known for her ability to engage students, foster critical thinking, and inspire a passion for marketing and business.

Beyond her classroom achievements, Dr Suha has made significant contributions through mentorship and supervision. She has successfully guided more than 30 masters' students and 2 PhD candidates through their dissertations, providing valuable insights and support throughout their academic journeys. Currently, she is supervising another PhD student in the marketing field at the University of East London, underscoring her ongoing commitment to academic mentorship and the development of future scholars.

External roles

  • External examiner for MBA programme in digital transformation, leadership & strategy offered at Gulf University, Bahrain, 2023.
  • Keynote speaker at the Second International Conference for Human Resources Management (ICHRM) in November 2022.
    Manuscript Review
  • I served as Articles Editor & Reviewer for these journals and conferences:
    • Sage Open
    • Journal of Islamic Marketing
    • Spanish Journal of Marketing
    • Journal of Interactive Advertising
    • The International Journal of Human-Computer Interaction (IJHCI)
    • Journal of Vacation Marketing
    • Australia and New Zealand Marketing Academy Conference (ANZMAC 2017)
    • International Conference on Emerging Technologies and Intelligent Systems.

TEACHING

Digital Marketing MBA

Become a market business leader in analysis and interpretation of digital data with the MBA in Digital Marketing.

Read more

MODULES

Module leader for social media marketing and digital marketing.

  • Digital Marketing - MK5020
  • Social Media Marketing - MK6021

Publications

The last four years of publications can be viewed below. 

Full publications list

Visit the research repository to view a full list of publications

Research repository