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Dr Suha Salem

Senior Lecturer

Department of Business Entrepreneurship & Finance , Royal Docks School of Business and Law

Dr Suha Salem is a Senior Lecturer in Digital Marketing at the Royal Docks School of Business and Law. Her role is multifaceted, encompassing a variety of academic and administrative duties.

Dr Suha's primary focus is on teaching and research in digital marketing. She is the module leader for Social Media and Digital Marketing. Additionally, she supervises both master's and PhD students, guiding their research projects and theses with a focus on both academic rigour and practical relevance.

Her role also includes academic advising, where she offers personalised support and mentorship to help students with their academic journeys and career goals. Beyond her teaching and advising roles, Dr Suha is an active member of the Business School's Equality, Diversity, and Inclusion (EDI) Committee.

Qualifications

  • PhD
  • MBA
  • BSc
  • FHEA

Areas Of Interest

  • Sustainable consumption
  • Online consumer behaviour
  • Digital marketing
  • Branding
A professional portrait of a woman wearing a tan headscarf, a black turtleneck, and a black blazer, set against a plain white background.

OVERVIEW

Dr Suha began her academic career in higher education in Malaysia in 2014. 

Since 2014, Dr. Suha has taught and led over 15 modules across various BSc Marketing and MBA programmes. She is known for her creative and innovative approach to teaching, which incorporates the latest research and practical applications. Her goal is to provide students with a dynamic and comprehensive learning experience, fostering critical thinking and a passion for marketing and business.

Beyond her teaching, Dr Suha has made significant contributions through her mentorship and supervision. She has successfully guided over 30 master's students and two PhD candidates through their dissertations, providing crucial support and insights.

She is currently supervising another PhD student in marketing at the University of East London, demonstrating her continued dedication to academic mentorship and fostering the next generation of scholars.

External roles

  • External examiner for MBA programme in digital transformation, leadership & strategy offered at Gulf University, Bahrain, 2023.
  • Keynote speaker at the Second International Conference for Human Resources Management (ICHRM) in November 2022.
    Manuscript Review
  • I served as Articles Editor & Reviewer for these journals and conferences:
    • Sage Open
    • Journal of Islamic Marketing
    • Spanish Journal of Marketing
    • Journal of Interactive Advertising
    • The International Journal of Human-Computer Interaction (IJHCI)
    • Journal of Vacation Marketing
    • Australia and New Zealand Marketing Academy Conference (ANZMAC 2017)
    • International Conference on Emerging Technologies and Intelligent Systems.

TEACHING

  • Digital Marketing MBA

    Become a market business leader in analysis and interpretation of digital data with the MBA in Digital Marketing.

MODULES

Module leader for social media marketing and digital marketing.

  • Digital Marketing - MK5020
  • Social Media Marketing - MK6021

Publications

Browse past publications by year.

Full publications list

Visit the research repository to view a full list of publications

Research repository

  • Mingazova, D., Alanadoly, A. B. and Salem, S. F. (2025)

    Ethics, Brands and Sustainable Consumption in: Gbadamosi, A. (ed.) Brands, Branding, and Consumerism: Personal and Social Influences on Consumption. Palgrave Macmillan, pp.345–376

    Book chapter