Dr Amirhosseini has been successful in the Innovative UK Smart Grants, January 2021 competition. The amount of fund which has been granted to his innovative industrial project is £100,000 pound.
The title of his project is "Automation of Neuro-Linguistic Programming methods using Artificial Intelligence to interpret unconscious thoughts and values for personal development." This project is a collaboration between University of East London and Whyness company, and Dr Amirhosseini will be working with them as their academic partner and chief consultant.
This project is motivated by the opportunity for emerging technology to unlock new levels of workplace fulfilment and human potential, expanding specialist services hitherto limited to (and by) physical human interactions.
The pioneering AI-driven platform developed in this project will disrupt the way personal development is provided to individuals, unlocking benefits of proven neuroscientific practices to a wider audience. Employers will be able to provide reliable, affordable, personalized behavioural development tools to employees at different stages of their careers.
The innovation in this project involves developing and integrating multiple AI models to intelligently identify personal values and purpose. The project aims to digitise Neuro-Linguistic-Programming (NLP) methods to help users become more self-aware by interpreting unconscious thoughts and behaviours.
This project builds on the latest R&D in AI, neuroscience, and personal development, including two bespoke AI models developed by Dr Amirhosseini, that automate some core NLP methods.
The collaborative project team has a unique blend of diverse expertise across academia, industry, business and technology. By digitising proven neuroscientific practices and behavioural development tools that harness personal motivations and self-awareness, we will elevate human consciousness, performance and potential.