Dr Kent Le
Senior Lecturer
International Fashion Business
Department of Fashion , School Of Arts And Creative Industries
Kent Le is a highly experienced Fashion Marketing consultant and educator. He is Australian Government's 2011 Endeavour Award holder and a Chevening Scholar of the British Foreign and Commonwealth Office. Kent is the MA International Fashion Business Programme Leader.
Areas Of Interest
- Fashion Marketing
- Marketing & Communications
- Fashion Social Media
- Fashion PR
- Luxury Brands Management, Luxury Branding and Luxury Management
- Digital Marketing
- Corporate Communications
- Marketing Strategies
- Fashion Buying & Trends Forecasting
- Augmented Reality and Virtual Reality
OVERVIEW
Kent Le (PhD cont, BBA, BA, MSc, FHEA) has worked at UEL since 2015. At UEL, Kent is responsible for the delivery and management of several modules on Fashion Marketing programme as well as teaching on Fashion Design and Fashion Textiles. Kent also teaches on the MA Fashion course, leading Entrepreneurship and Business units.
Kent is responsible for co-ordinating various external events and competitions including the Fashion Entrepreneurship Roundtable 2016 and most recently the Fashion Marketing Competition - a collaboration project between UEL Fashion & Yulan Creative Agency. Additionally, Kent co-ordinates the interview/admission process for students applying for the BA Fashion Marketing programme.
Kent is currently the programme leader of the MA in International Fashion Business (Marketing Management and Luxury Branding pathways). In 2020, he was awarded UEL ACI Careers-Led Teaching Award for his innovative teaching and internship scheme development within the programme's curriculum.
External roles
- Public Relations & Social Media Consultant, Leidar UK
- Reviewer, International Journal of Retail and Distribution Management
- Reviewer (Fashion & Textiles), Laurence King Publishing
- External Examiner, University of Northampton, UK
CURRENT RESEARCH
Kent has worked on different research projects, mainly applied research. Recent projects include a student research project with Fashion Marketing students, conducting an investigation of fashion consumers towards luxury brands entering the UK.
The research project is funded by ACI and in collaboration with Grain Creative branding agency.
TEACHING
MODULES
Undergraduate
- FT4100 Introduction to Fashion Marketing
- FT5100 Strategic Fashion Marketing
- FT5000 Personal Identity & Portfolio Development
- FT5003 Contemporary Issues in Fashion
- FT6100 Final Major Project for Fashion Marketing
Postgraduate
- FT7407 Entrepreneurship in the Creative Industries
Publications
Browse past publications by year.
Full publications list
Visit the research repository to view a full list of publications
- Impact of the pandemic on social media influencer marketing in fashion: a qualitative study Qualitative Market Research: An International Journal. 26 (4), pp. 449-469. https://doi.org/10.1108/QMR-11-2021-0133