Kent Le

Kent Le

Programme Leader

International Fashion Business

Department of Media, Fashion & Communications , School of Arts and Creative Industries

Kent Le is a highly experienced Fashion Marketing consultant and educator. He is Australian Government's 2011 Endeavour Award holder and a Chevening Scholar of the British Foreign and Commonwealth Office. Kent is the MA International Fashion Business Programme Leader.

Areas Of Interest

  • Fashion Marketing
  • Marketing & Communications
  • Fashion Social Media
  • Fashion PR
  • Luxury Brands Management, Luxury Branding and Luxury Management
  • Digital Marketing
  • Corporate Communications
  • Marketing Strategies
  • Fashion Buying & Trends Forecasting
  • Augmented Reality and Virtual Reality 
On This Page

OVERVIEW

Kent Le (PhD cont, BBA, BA, MSc, FHEA) has worked at UEL since 2015. At UEL, Kent is responsible for the delivery and management of several modules on Fashion Marketing programme as well as teaching on Fashion Design and Fashion Textiles. Kent also teaches on the MA Fashion course, leading Entrepreneurship and Business units.

Kent is responsible for co-ordinating various external events and competitions including the Fashion Entrepreneurship Roundtable 2016 and most recently the Fashion Marketing Competition - a collaboration project between UEL Fashion & Yulan Creative Agency. Additionally, Kent co-ordinates the interview/admission process for students applying for the BA Fashion Marketing programme.

Kent is currently the programme leader of the MA in International Fashion Business (Marketing Management and Luxury Branding pathways). In 2020, he was awarded UEL ACI Careers-Led Teaching Award for his innovative teaching and internship scheme development within the programme's curriculum. 

External roles

  • Public Relations & Social Media Consultant, Leidar UK 
  • Reviewer, International Journal of Retail and Distribution Management
  • Reviewer (Fashion & Textiles), Laurence King Publishing
  • External Examiner, University of Northampton, UK

CURRENT RESEARCH

Kent has worked on different research projects, mainly applied research. Recent projects include a student research project with Fashion Marketing students, conducting an investigation of fashion consumers towards luxury brands entering the UK.

The research project is funded by ACI and in collaboration with Grain Creative branding agency. 

PUBLICATIONS

  • Is Augmented Reality The New Marketing Solution For Bricks-And-Mortar Fashion Retail, 2020 Global Marketing Conference at Seoul, Global Alliance of Marketing & Management Associations, Seoul, 9-12 July 2020.  Le, K.. 2020.
  • How Augmented Reality Transforms The Way Fashion Marketing Works: A case study of the luxury sector. Journal of Fashion Marketing and Management, 24(1).  Le, K.. 2020.
  • Recipe for Disaster: an exploration of poverty and starvation in times of austerity. [Curated Show & Screening]

Le, K. and Mooney, S.. 2019. London: Lubromirov Angus Hughes Gallery.

  • Socially Conscious Arts: Recipe for Disaster - A work in progress. In: Research and Knowledge Exchange Conference 2019. [online]. Le, K. and Mooney, S.. 2019. University Square Stratford.
  • Fashion brands, influencers and followers – who are really influencing us? An analysis of social media influencers in the fashion marketing sector. 7th International Conference on Contemporary Marketing Issues (ICCMI), Crete, 10-12 July. Le, K. 2019.
  • Apps, Snaps And Fashion Chats: How Augmented Reality Transforms The Way Fashion Marketing Works. 6th International Conference on Contemporary Marketing Issues (ICCMI), Alexander Technological Educational Institute (ATEI) of Thessalonik and Manchester Metropolitan University, Athens, 27-29 June. Le, K. 2018.
  • Action Research Project: Improving Academic Skills for Fashion Marketing through In-class Live Projects. 2017 Learning and Teaching Symposium, University of East London, London, 20 September 2017. Le, K. 2017.
  • "How to set up a fashion business: a roundtable on fashion entrepreneurship", Fashion Symposium: The Future Is..., University of East London, London, 1-3 March 2016. Le, K. 2016.

TEACHING

BA (Hons) Fashion Marketing

We'll teach you how to retail, brand and merchandise fashion. You'll discover promotional and sales strategies, learning how to take a new fashion product from the concept stage all the way to the high street store.

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MA International Fashion Business

This course will provide you with up-to-date management skills in the context of fashion.

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MODULES

Undergraduate

  • FT4100 Introduction to Fashion Marketing
  • FT5100 Strategic Fashion Marketing
  • FT5000 Personal Identity & Portfolio Development
  • FT5003 Contemporary Issues in Fashion
  • FT6100 Final Major Project for Fashion Marketing

Postgraduate

  • FT7407 Entrepreneurship in the Creative Industries