Senior Lecturer in Marketing
Department of Business , Royal Docks School of Business and Law
Areas Of Interest
My primary academic interests are in children as consumers, consumer culture theory, branding and strategic brand management. Currently, I am working on a paper called "Superhero/cartoon brands and fantasy worlds: an investigation into children’s brand relationships". I have recently finished my PhD and I am very keen to continue to investigate the areas of my interests and produce an interesting research.
Outside of academia, I have a keen interest in travel, reading, psychology studies and fitness.