Dr Diliara Mingazova

Diliara Mingazova (staff)

Senior Lecturer

Department of Business Entrepreneurship & Finance , Royal Docks School of Business and Law

Diliara is a Senior Lecturer in Marketing at the Royal Docks School of Business and Law. She leads modules such as Foundations of Marketing, Social Media Marketing and The Global Business Enterprise. 

Areas Of Interest

My primary academic interests are in children as consumers, consumer culture theory, branding and strategic brand management. Currently, I am working on a paper called "Superhero/cartoon brands and fantasy worlds: an investigation into children’s brand relationships". I have recently finished my PhD and I am very keen to continue to investigate the areas of my interests and produce interesting research.
 
 Outside of academia, I have a keen interest in travel, reading, psychology studies and fitness.

Publications

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Full publications list

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