Dr Chikezie Emele
Senior Lecturer
Digital Marketing & Analytics
Department of Business Entrepreneurship & Finance , Royal Docks School Of Business And Law
Dr Chikezie Emele is a Senior Lecturer in Digital Marketing at the Royal Docks School of Business and Law. He has extensive experience in UK higher education, spanning over seven years, and holds the distinguished title of Fellow of the Higher Education Academy (FHEA). He demonstrates exceptional leadership across various academic levels, leading modules like Marketing Research Methods, Mental Wealth 7 (Marketing Consultancy Project), and MSc Dissertations. His dedication to innovation shines through his proven track record of enriching learning experiences, fostering student engagement, actively participating in knowledge exchange, and building successful enterprise partnerships.
His research interests are both multifaceted and cutting-edge, encompassing a spectrum of topics such as experiential marketing (sensory, guerrilla, gamification, and immersive experiences), customer experience across various spaces (virtual, online, and physical), data-driven marketing strategies, consumer research, and the transformative power of emerging technologies.)
Qualifications
- FHEA
- PgCHEP
- PhD Information Management
- MSc Computer Science
- BSc Computer Science
Areas Of Interest
- Consumer Research (including consumer behaviour, branding and marketing management)
- Transformative Technologies (including AI/ML, digital and marketing analytics)
- Experiential Marketing (including Sensory, Guerrilla Marketing, Gamification and Immersive)
- Customer Experience (including UX/UI, personalised marketing, and social media marketing)
OVERVIEW
Dr. Emele possesses a progressive academic career, beginning at Robert Gordon University in 2014. Since then, he has held various leadership positions, including programme leadership and Faculty Ethics Officer, demonstrating his commitment to educational excellence and ethical conduct. His contributions extend beyond the classroom, as evidenced by his involvement in the EDI Committee and his roles as External Examiner and Development Team Lead.
Dr. Emele's dedication extends beyond administrative roles. He is a highly committed academic, passionate about aligning his teaching and research with the principles of PRME and SDG goals. His influence on learning, student experience, knowledge exchange, and enterprise engagement is reflected in numerous awards, including the prestigious SSA Individual Contribution Award 2023 at UEL, a Knowledge Exchange Funding grant of £8k, and the Dean's Exceptional Performance Award, Coventry University.
His technical proficiency is equally impressive, encompassing a wide range of analytical tools and technologies like R, Python, SPSS, NVivo, Tableau, and marketing-specific platforms like Simulations, HubSpot, SEMrush, Mixpanel, Pardot, Marketo Engage and Google Analytics 4. Furthermore, his expertise extends to cutting-edge technologies like AI, AR, and VR, solidifying his position at the forefront of the field.
Dr. Emele's expertise fuels his multifaceted and cutting-edge research interests, encompassing experiential marketing, customer experience across various domains, data-driven marketing strategies, consumer research, and the transformative potential of emerging technologies. He welcomes opportunities to supervise both MBA and doctoral research students in these areas.
CURRENT RESEARCH
- Al-Samarraie, H., Bello, K.-A., Alzahrani, A.I., Smith, A.P. and Emele, C. (2022), "Young users' social media addiction: causes, consequences and preventions", Information Technology & People, Vol. 35 No. 7, pp. 2314-2343.
- Emele, C. 2020. "Creators Programme [Genesys Project]: An Applied Learning for Enhanced Student Experience". Coventry University Group Teaching and Learning Conference 2020.
FUNDING
- Knowledge Exchange Funding through HEIF.
- The Creative 5G Explorer project funded by Arts Council England for Coventry University.
- Researchers Supporting Project (RSP-2020/157) at King Saud University in Riyadh, Saudi Arabia.
MODULES
Module Leader
- MK7025 - Marketing Research
- MK7015 - Consultancy Project
- MK7019 - MSc Dissertation