A student guide to writing a business model canvas
What is the Business Model Canvas?
The Business Model Canvas is a strategic management tool that allows you to describe, design, challenge, invent, and pivot your business model.
It consists of nine key components that together provide a comprehensive view of the business logic of a company.
The Business Model Canvas helps you to:
- Understand the key elements of your business.
- Identify potential weaknesses and opportunities.
- Communicate your business model clearly to stakeholders.
The 9 components of the Business Model Canvas
| Component | Description |
|---|---|
| Key Partners | Identify the network of suppliers and partners that make the business model work. |
| Key Activities | Highlight the most important activities the company must perform to operate successfully. |
| Key Resources | Detail the assets required to offer and deliver the value proposition. |
| Value Propositions | Describe the products and services that create value for specific customer segments. |
| Customer Relationships | Explain the types of relationships the company establishes with its customer segments. |
| Channels | Clarify how the company communicates with and reaches its customer segments to deliver the value proposition. |
| Customer Segments | Define the different groups of people or organisations an enterprise aims to reach and serve. |
| Cost Structure | Outline the most important costs incurred while operating under a particular business model. |
| Revenue Streams | Detail how the company makes money from each customer segment. |
Funding opportunities
UEL Funding Opportunities
- UEL Funding Application Portal
- Overview of UEL funding options
- Eligibility criteria and deadlines
External Funding Opportunities
For further information please email the UEL Enterprise Team.