BSc (Hons) Marketing Data Analytics with foundation year
Course overview
Start date
September 2021
Subject area
Business Management, Entrepreneurship and Finance
Attendance
Full-time, 4 years
Full-time, 5 years
Part-time, six years
Learning
On campus, dual delivery
Course summary
This course is subject to approval.
This extended course is perfect if you want a degree in marketing but you don’t meet the standard entry requirements.
This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique “practice” based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.
The programme is designed to prepare you for a
career in marketing research, marketing management, new product development,
brand management, advertising practice and any marketing-related role.
Return to campus: dual delivery
In a Covid-secure environment, enjoy learning on our state-of-the-art campuses and flex between online delivery
Find out morePlacement
Optional placement year available
Vocational Teaching
Students are taught with a strong emphasis upon application of theory.
Accredited
The programme is professionally accredited by Chartered Institute of Marketing (CIM).
Links with industry
Guest speakers and marketing-specific events feature throughout each level of the programme.
Fees and funding
Tuition Fee Loan
You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.
To apply visit gov.uk/student-finance
Maintenance Loan
You can apply for a loan to help with living costs such as food, travel and accommodation. How much you can borrow depends on where you live and study, and whether you are currently on welfare benefits. The maximum loan you can apply for is £12,729.
To apply visit gov.uk/student-finance
Supplementary Grants
The government also offer the following additional support:
- Parents' Learning Allowance
- Adult Dependants' Grant
- Childcare Grant
- Disabled Students’ Allowance
- All nursing and many allied health students on courses from September 2020 will receive a payment of at least £5,000 a year from the government.
For further information visit gov.uk/student-finance or contact Student Finance England.
All students will receive:
Bursaries Schemes for which you can apply
- Care Leaver and Foyer Bursary - up to £1,500
- Progression Bursary - up to £2,000
- Engagement Bursary - up to £2,000
- Hardship Bursary - up to £2,000
- Helena Kennedy Foundation - £1,500
- Going Global – awards range from £300 - £700
Scholarships Schemes for which you can apply
- Vice Chancellor Scholarship - up to £27,750 over three years
- Dean Scholarship - up to £13,500 over three years
- Civic Engagement Scholarship - £1,000
- EU Scholarship (EU Only) - £1,000
- ELSEF Scholarship - £1,000
- UTC Scholarship - £1,500
- Sports Scholarships - up to £6,000
There are a number of external organisations that offer financial help to
students. Please see the list below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.
Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.
The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you are a student at the University of East London.
We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.
Email: study@uel.ac.uk
Phone: 020 8223 4444
You don't need to pay this up front.
EU, EEA and Swiss Nationals starting a course in September 2021, will no longer be eligible for Home fees. However, such nationals benefitting from Settled Status or Citizens' Rights may become eligible for Home fees as and when the UK Government confirms any new fees regulations. Further information can be found at UKCISA.
Tuition fees are subject to annual change. Fees for future years will be published in due course.
Tuition Fee Loan
You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.
Maintenance Loan
Part-time students can access maintenance loans from Student Finance England.
From academic year 2018/19, part-time students can access maintenance loans from Student Finance England.
You can apply for a loan to help with living costs such as food, travel and accommodation.
Part-time students need to study their courses at a rate of at least
25% of an equivalent full-time course in each academic year.
For further information visit gov.uk/student-finance
We appreciate that finance is one of the key considerations when you are applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We have invested over £2 million worth of scholarships to financially assist new students, starting in September 2019. If you are awarded a scholarship you don't need to pay it back.
All students will receive:
Ebooks
Bursaries Schemes for which you can apply
Scholarships Schemes for which you can apply
There are a number of external organisations that offer financial help to
students. Please see the list below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.
Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.
The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you are a student at the University of East London.
We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.
Email: study@uel.ac.uk
Phone: 020 8223 4444
Price per 30 credit module.
EU, EEA and Swiss Nationals starting a course in September 2021, will no longer be eligible for Home fees. However, such nationals benefitting from Settled Status or Citizens' Rights may become eligible for Home fees as and when the UK Government confirms any new fees regulations. Further information can be found at UKCISA.
At UEL, we understand that studying in another country is a big financial commitment. If you apply early for an undergraduate, you may be entitled to a scholarship of up to £3,000.You can find out more about the international scholarships here.
The Student Money Advice and Rights Team (SMART) also run an Emergency International Fund to assist international students in hardship.
You can contact our SMART team on 02082233333 or study@uel.ac.uk
As part of the Tier 4 student visa requirements, UK Visas and Immigration (UKVI) estimate that you will need £1,265* per month to cover your living costs. It includes expenses for accommodation, food and drink, travel within London, text books, entertainment, clothing, toiletries and laundry. Most Tier 4 students are required to show they have sufficient funds to cover the first nine months of the course before they start- a total of £11,385- in addition to the tuition fees. You can find more information about the specific requirements of the Tier 4 student visa here. The amount that you will spend can vary depending on your lifestyle. The UKCISA International Student Calculator can help you plan and manage your money. Please make sure you also factor in the fees for the visa application and immigration health surcharge when budgeting.
* Please note the Immigration Rules are subject to change and this figure is likely to be increased by UKVI year on year. Please therefore check our ISA pages for more information at the time of preparing your visa application.
Deposits and paying by instalments
International students are required to pay a deposit prior to being issued a Confirmation of Acceptance for Studies (CAS).
Your remaining balance will be paid in five monthly instalments over your first term. The first of these instalments must be paid when completing your enrolment on arrival at UEL. Please follow the payment instructions here.
After the required payment has been made, you will be asked to complete the online International Student Reply Form to confirm your acceptance of our offer and of our terms of admittance and fees policy.
Our International team at UEL are available for advice and guidance on studying in London, fees, scholarships and visa requirements.
Email: international@uel.ac.uk
EU, EEA and Swiss Nationals starting a course in September 2021, will no longer be eligible for Home fees. However, such nationals benefitting from Settled Status or Citizens' Rights may become eligible for Home fees as and when the UK Government confirms any new fees regulations. Further information can be found at UKCISA.
Tuition fees are subject to annual change. Fees for future years will be published in due course.
Entry requirements
- September 2021
-
Degree
64
New UCAS Points
Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3
We will also consider the UEL New Beginnings pre-entry course
Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).
If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course. Find out more here.
Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy
Please note that some courses require applicants to meet the entry requirements outlined on the course page. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.
What you'll learn
At Level 4 you will learn the foundational business subjects of marketing, economics, human resource management, accounting and statistics.
At Level 5, the programme becomes more specialised in the marketing discipline, and you will study subjects such as integrated marketing communications, consumer behaviour, digital marketing and marketing research.
In your final year, you will study modules specific to data analytics, including marketing analytics, customer relationship management and a marketing data analytics project, as well as mainstream modules in brand management, social media marketing and corporate social responsibility.
What you'll study and when
All optional modules are subject to availability/timetabling and options listed may change.
- Developing Academic Skills for Business (Core)
- Inside Business (Core)
- Developing Academic Literacy (Core)
- The Global Enterprise (Core)
- Connecting to Business & Employment (Core)
- Mental Wealth: Employability in a Changing World (Core)
- Mental Wealth 1: Academic and Digital Proficiency (Core)
- People and Organisations (Core)
- Foundations of Marketing (Core)
- Fundamentals of Business Accounting (Core)
- Fundamentals of Economics (Core)
- Business Statistics and Data Analysis (Core)
- Graduate Employability Competencies (Mental Wealth 2) (Core)
- Marketing Research Methods (Core)
- Integrated Marketing Communications (Core)
- Consumer Behaviour (Core)
- Digital Marketing (Optional)
- Sustainable Operations & Supply Chain Management (Optional)
- Introduction to Accounting and Finance (Optional)
- Marketing Internship (Optional)
There is an option to do a placement year on this course.
- Global Enterprise and Consultancy Practice (Mental Wealth 3) (Core)
- Corporate Social Responsibility and Ethics (Core)
- Marketing Data Analytics Applied Project (Core)
- Social Media Marketing (Core)
- Customer Relationship Management (Core)
- Marketing Data Analytics (Core)
How you'll be assessed
You will be assessed using a variety of assessment methods. We use traditional examinations, essays and reports to assess academic knowledge.
We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.
Course specificationHow you'll learn
You will be taught by delivering theoretical lectures in an interactive and engaging classroom and providing assessments which focus upon the application of concepts to “real life” professional marketing scenarios.
Examples of theoretical concepts are provided throughout each module on the programme and you are encouraged to critically analyse and engage with new developments within marketing theory. Case studies of successful marketing approaches are incorporated throughout the programme and academic journal articles relevant to key theoretical ideas are recommended in each lecture and module.
Who will teach on this course
Gerta Kellici
The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.
Your future career
This programme will prepare you for professional careers in marketing management, advertising, public relations, brand management and any marketing-related career.
Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.
