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LOCATION
Docklands Campus
Location Fees and Funding
Here's the fees and funding information for each year of this course
Overview
A degree in BSc (Hons) International Sport with Enterprise will provide you with an understanding of the international sport environment and opportunities to engage with industry leaders from around the globe as well as international placement opportunities. Delivered in partnership with the West Ham United Foundation (WHUF), students will have access to hands-on experience through programmes such as the 150Club health referral scheme and our international projects, including, the Gothia Cup as well as short-term placements in Spain and the Netherlands.
What makes this course different
WHAT YOU'LL LEARN
From the outset you will be immersed in the theoretical knowledge and practical skill development that is needed to succeed as both sport business entrepreneurs and leaders of sport organisations and events.
We will help you develop and hone your skills in product development, marketing and sport project management. We will equip you so that you will be able to recognise, lead and develop health/coaching related programmes that engage, motivate and inspire. The hands-on approach to your degree will assess:
- Cultural development
- Performance analysis
- Skill enhancement
- Team leadership development.
In year one you will learn to recognise how key sport, leisure and health industry players develop their product and keep themselves current. In year two you will consider the development of business and event opportunities that may exist for you to strategically engage with, and analyse the market for potential growth. By year three the ideas that you will have developed so far will come to life with your event proposal and the topic of your focused research plan being assessed. This event will be the culmination of your strategically crafted business ideas, underpinned by an understanding of the market and completed with your own branding for the product.
What we research:
- Sport, Health and Leisure development
- International event organisation
- Cultural exchange and personal growth
DOWNLOAD COURSE SPECIFICATIONS
This course is subject to validation. You can still apply for this course while it is being approved.
MODULES
- Core Modules
Sports Leadership & Management CloseSports Leadership & Management
This module aims to introduce structures, principles and processes underpinning leadership & management within sports-related organisations. You will also develop an understanding of management theory and how to effectively lead organisations, organise people and formulate groups within sports related settings.
Essential Skills for Sport (Mental Wealth) CloseEssential Skills for Sport (Mental Wealth)
You will be able to develop the academic, interpersonal and communication skills necessary for effective learning and employment in the sport, exercise and physical activity industries. In addition, you will be introduced to professional, ethical and reflective practice skills specific to their discipline. You will then be able to recognise the importance of research and academic skills for university and working life.
Sport, Health and Leisure CloseSport, Health and Leisure
The sport and health and fitness industry is prolific and extremely broad, and this module builds on the applied skills and knowledge gained in Essential Skills for Sport at level 4. The module will ask students to consider current sport, health and leisure issues both across the UK and internationally and how they are currently being tackled by National Governing Bodies (NGB's). The module is designed to give students a broad and holistic view of health and leisure industries, organisations, issues and preventative and intervention strategies, opening another area of employability within international sport.
Coaching Principles CloseCoaching Principles
This module will introduce you to the fundamental academic and principle components underpinning sports coaching. A further aim of the module is to consider broader issues (e.g., health and safety, risk management, equality, inclusion) affecting the coach while operating in his/her sporting environment. The module will provide you with the opportunity to develop theoretical understanding of coaching in both a classroom and practical setting. At the end of this module you will be able to deliver a well-managed coaching session as part of a group, inclusive of all fundamental coaching principles.
Principles of Sports Marketing ClosePrinciples of Sports Marketing
This module will introduce marketing and promotional strategies used by performance orientated and community based sports organisations. You can expect to cover the marketing mix and situational analysis with real life examples in the sports and football industry. You will develop into marketing strategies for products and campaigns, gaining an understanding of how marketing and promotion is utilised and beneficial to sports organisations.
Current Issues in Sport CloseCurrent Issues in Sport
The aim of this module is to prepare and enlighten you to a fast growing sector emerging from Sport Development. The role of a Community Sports organisation is to plan, organise and deliver inclusive activities for all of the community, tackling some of the current issues we have in UK Sport and society. Naturally, this module will equip you with critical thinking skills and the knowledge required to support initiatives that tackle these current issues, both from community and performance sport perspective. Within the module you will also gain an understanding of the role that professional sport organisations have in supporting a community groups and making a positive impact in some of society's key inequalities. You will learn the intricate and historical details behind these current issues to better understand why some of these issues still exist today.
- Core Modules
Research Methods & Design (Mental Wealth) CloseResearch Methods & Design (Mental Wealth)
This module will support you to develop skills that enable you to conceptualise, plan, analyse and interpret experiments that answer real world problems. The focus will be on research methods as applied to professional practice through the monitoring of change that occurs in outcomes specific to your chosen career path. The module will also continue to develop your level of critical thinking through interpretation and synthesis of secondary data.
Professional Development CloseProfessional Development
This module builds on the applied skills and knowledge gained in Essential Skills for Sport and further develops the student’s understanding and experience through a singular focused placement. Each student will identify a preferred learning environment and will aim to specialise in a specific role. Through the summer months which sit in between level 4 and 5, the students will be offered international placement opportunities where they can use their experience and hours gained to meet criteria within Professional Development (SP2). This will provide invaluable experience in a more dynamic, but specific setting and will develop their reflective skills appropriately for required employment opportunities. The student will create bespoke Individual Learning Plans that support their development throughout the module. They will also receive regular mentoring from their module leader and placement supervisor.
Sport Media CloseSport Media
This module will introduce you to sporting media across the world. It provides an overview of developments in the global sporting media and communication industries and their impact on audiences and cultures worldwide. As part of this module, students will also develop an understanding of the concepts, issues, critical perspectives and methodologies that constitute our approach to learning, studying and teaching sports media.
Sport Organisational Culture CloseSport Organisational Culture
This module will build on Sports Leadership and Management at Level 4 and introduce students to how sporting organisations work and how a certain culture is created within that organisation. This module will give students a firm grounding in modern sports development from traditional forms to present-day practices. It will also look into how culture can form within successful groups, and how this culture can be created.
Sports Management & Marketing CloseSports Management & Marketing
Sport Management & Marketing aims to provide you with a thorough understanding of how to manage and market a sports programme, project, event, product or service. Within community sports and sports business industries, marketing has become a huge influence on success. Developing from level 4, you will analyse and critique sports organisations use of the marketing mix (7p's). As a manager of a programme, project, event, service or product in the sports industry, you must also be aware of organisation, operational, logistical, ethical and social factors in order to align with your organisations strategic interests and targets. This module will provide you with insight into management responsibilities in sport and the factors that must be taken into account if you wish to be successful.
Global Sport and Wellbeing CloseGlobal Sport and Wellbeing
Global sport is estimated to be worth between £400-£500 billion and is growing significantly each year. This module will provide both theory and practical knowledge for students delving into topics such as history, sub-cultures, practices and structures in a global context.
- Core Modules
Event Management CloseEvent Management
This module will provide students with the opportunity to apply both practical and theoretical knowledge learned at level 5 with the delivery of a specific event which is relevant to their area of interest. This will help students engage in areas such as marketing, leadership, and financial management.
Managing Sport Projects CloseManaging Sport Projects
This module will provide students with the practical and theoretical tools required to manage a wide range of sporting projects. Students will be able to systematically review and evaluate the concepts and techniques used in project management, looking at sports events in particular. By the end of this module, students will be able to demonstrate the practical skills required to implement strategies that can achieve successful sporting projects.
Entrepreneurship and Enterprise CloseEntrepreneurship and Enterprise
This module aims to:
- introduce the entrepreneurial mindset, and to equip you with the necessary skills and knowledge vital for generating commercial or social value in sports’ knowledge-based economy
- enable you to commodify your undergraduate skillset to identify opportunities within your profession and create a business plan to capitalise on your ideas.
International Relations CloseInternational Relations
International relations is the study of international systems and understanding the unique relationships that exist between various nations and cultures. This module will help build on your knowledge from level 5 and will explore areas such as conflict resolution and international policies. Throughout learning, students will be encouraged to apply theoretical concepts real-world events.
Applied Research Project CloseApplied Research Project
To encourage you to work independently and under supervision with an academic member of staff to produce a project that demonstrates your ability to research and/or explore an applied topic in sport and exercise science/therapy. You will communicate your findings to a range of audiences such as coaches, clinicians, physical educators and sport scientists.
HOW YOU'LL LEARN
From the outset you will be immersed in the theoretical knowledge and practical skill development that is needed to succeed either as a sport business entrepreneur or leader of sport organisations and events. Through our unique collaboration with the West Ham United Foundation you will be taught by leaders in industry who are in place to mentor and guide you towards your dream career in sport. As a collaborative degree programme you will be provided with opportunities to access state of the art facilities at West Ham United and also be able to take part in placement experiences across their organisation that will help you to stand out from other graduates.
Guided independent study
Alongside the taught elements of the programme you will be provided with guided independent study tasks for each module that are aimed at developing your understanding of key topics as well supporting you in preparation for assessments. These tasks could range from completing key reading, writing a reflective account of an experience or sourcing a learning opportunity.
Academic support
We value the importance of work-based learning throughout the programme and therefore your timetable will reflect this with teaching taking place over two full days per week, ensuring you have enough time to gain important work experience. You will learn through taught lectures, group seminars and bespoke individual support sessions focused on developing your employability skills, led by your personal tutor.
Dedicated personal tutor
When you arrive, we'll introduce you to your personal tutor. This is the member of staff who will act as your academic advisor and should be the first port of call, after the module leader, to offer you the support you may require to be successful at University. This support is wide-ranging but may include employability support, career advice and monitoring your progress throughout your journey.
Workload
Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.
Your timetable
Your individualised timetable is normally available to students straight after enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9am and 5pm. Timetables for part-time students will depend on the modules selected. Each term students will study 3 modules, totalling 6 modules per academic year.
Class sizes
We expect approximately 40 students to take this course. Lecture sizes may vary with smaller groups to the norm to provide students with a more bespoke learning environment.
HOW YOU'LL BE ASSESSED
Coursework will include presentations, reports, research-based assignments and portfolios based upon developing practical industry-specific skills. The approximate percentages for this course are:
- Year 1: 50% coursework, 50% practical
- Year 2: 80% coursework, 20% practical
- Year 3: 60% coursework, 40% practical
You'll always receive detailed feedback outlining your strengths and how you can improve. We aim to provide feedback on assessments within 20 working days.
CAMPUS and FACILITIES

Docklands Campus, Docklands Campus, London, E16 2RD
WHO TEACHES THIS COURSE
The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.
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What we're researching
At the University of East London we are working on the some of the big issues that will define our future; from sustainable architecture and ethical AI, to health inequality and breaking down barriers in the creative industries.
Our students and academics are more critically engaged and socially conscious than ever before. Discover some of the positive changes our students, alumni and academics are making in the world.

On my degree with UEL and West Ham United Foundation I was given so many opportunities and insights that I wouldn’t have got if I hadn’t joined the programme. For me, getting the opportunity to see what the sports industry really looks like and hearing from experts each week was priceless. I think my highlight was the work experience and placements, without them I wouldn’t be in my current role working in sport."
Mohammed Ali
YOUR FUTURE CAREER
The global sports industry is growing, with a range of job roles required to support its continued growth. Alongside the wider sports industry, areas such as health and fitness initiatives are becoming even more important to ensure health and wellbeing is at the forefront of organisational strategy. After graduation you could work for a national governing body, sports complex or sports teams in a range of roles including project and event management, whether in or outside of the UK.
Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.