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The BA (Hons) Hospitality Management with Revenue Analytics develops the application of business skills pertinent to hospitality businesses.  It concentrates on structure which addresses the sector and its multi-faceted business components. This programme is designed for students who would like a career that is based within the hospitality industry but with a link to the overall operations of revenue management and revenue analytics. 

The programme is an exciting and innovative and facilitates understanding of all aspects required to evaluate the needs of the industry. Revenue management and analytics refers to the strategic distribution and pricing tactics you use to sell your property’s perishable inventory to the right guests at the right time, to boost revenue growth. Other products such as your amenities and food and beverage offerings will also come into the picture. It revolves around measurement of what customers from different segments are willing to pay, and this can only be done by measuring and monitoring the supply and demand of your hotel rooms.

You’ll learn to balance academic rigour with industry readiness, skills, knowledge and experience and develop the employability skills that have been identified by experts and industry. 

We offer dual delivery which combines traditional on-campus face-to-face teaching and online teaching simultaneously, allowing you to interact as if you were there in person. You can move smoothly between online and on campus teaching subject to your individual timetable (and health requirements). Students can interact and collaborate in person and online in any of these live-streamed sessions. Live-streamed sessions will also be recorded, so you can login when you want, playback and watch from the comfort of your home and whilst on the go. Lab, rehearsal and practical on campus sessions are scheduled in blocks with online options.

Benefit from industry engagement in every module, across all Hospitality, Events and Tourism courses. Including guest speakers, site visits, placement opportunities, competitions, field trips and debates.

We are investing in key areas beyond your studies including our career services, library and well-being, to be available both face-to-face on campus and online with many of these available 24/7. We have new, modern library facilities on both campuses offering inspirational environments for study and research. Libraries contain resources in print and digital formats, a range of study spaces and dedicated librarian who can assist with your learning. Students are supported with any academic or subject related queries by an Academic Advisor, module leaders, former and current UEL students.

Academic support

If you need a bit of extra help with certain skills such as academic writing, maths or IT, our Skillzone and English for Academic Purposes we offer workshops, drop-in sessions and one-to-one appointments to help our students achieve their potential. You can receive advice and guidance on all aspects of the IT systems provided by the university from our IT Service Desks located on all three campuses.
Our Student Support hubs in Docklands and Stratford feature centralised helpdesks to cater for your every need. UEL provides also support and advice for disabled students and those with specific learning difficulties (SPDs).

Workload

Your overall workload consists of class and online tutor led sessions, individual learning, practical activities. The size of classes can vary depending on the nature of the course, module and activity. This can range from large groups in a lecture theatre setting, to smaller groups taking part in seminars and collaborative work. You will receive your personalised timetable at the beginning of the academic year dependent on your course.

Who teaches on this course

Course Leader: Lynthon Masamdya 

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the teaching team will be provided in the student handbook and module guides.

There is a vast range of careers available to those qualified in the Hospitality, Events and Tourism sectors. These could include jobs such as; expert operatives, supervisors, junior managers, creative ‘intrapreneurs’ and start-up business entrepreneurs (niche services) have been defined for the hotel, meetings and events, banqueting and business tourism venues.

Entertainment in Stadia, Arena and Theatre venues require similar supervisory, operational and junior management roles. We are connected to a number of trade and professional associations whose membership comprises employers and operatives from across the Hospitality sector. These include:

• Meeting Professionals International (MPI)
• UK Hospitality
• Institute of Hospitality (IOH) 
• London Food Board 
• Royal Academy of Culinary Arts (RACA)
• HR in Hospitality

Members will hold careers and recruitment events at the University to recruit interns, graduate programme candidates and employees.