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BA (Hons) Fashion Marketing (with Foundation year)

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Course overview

Start date

September 2019

Subject area

Fashion

Attendance

Full-time

Learning

On campus

Course summary

This extended course is perfect if you want a degree in Fashion Marketing but you don’t meet the standard entry requirements.

First we prepare you for your degree during the Foundation year, bringing you up to speed with academic skills and a firm grounding in the subject. Then you can go on to do the full undergraduate degree.

In the full degree, we'll teach you how to retail, brand and merchandise fashion. You’ll discover promotional and sales strategies, learning how to take a new fashion product from the concept stage all the way to the high street store.You’ll do this in close collaboration with your fashion design and fashion textiles student colleagues at UEL. This is crucial for you to gain the clearest, broadest picture of an industry that, as marketers, you’ll need to understand inside out

UCAS points

64

Course options

Degree with Foundation Year

UCAS code

N/A

Contact Us

If you have any questions, please contact our Applicant Enquiries team on +44 (0) 20 8223 3333 or email study@uel.ac.uk

Get in touch

4th

You’ll be able to develop your marketing skills in an art school environment, collaborating closely with others studying subjects such as fashion design, photography and fine art. Our fashion and textiles courses ranked 4th in London in the Guardian University Guide 2018

Work experience

You’ll have the chance to take up an optional year-long placement at a leading company such as Marks and Spencer to gain valuable work experience and give you an edge in finding a job in fashion after you graduate.

Industry experts

You’ll be taught by industry practitioners with a wealth of experience and great contacts in the business. All doors, from merchandising to campaign management to public relations, will be open to you.

EnquireVisit UEL

Karolina Chojnacka

BA (Hons) Communication and Cultural Studies

During my Foundation year, I learned study skills, step by step, in an engaging way, so when I started the full course, I was better able to focus on the theoretical content, rather than worrying about how to write essays. It was also a great chance to learn with students from different courses and backgrounds.

Fees and funding

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.

To apply visit gov.uk/student-finance

Maintenance Loan

You can apply for a loan to help with living costs such as food, travel and accommodation. How much you can borrow depends on where you live and study, and whether you are currently on welfare benefits. The maximum loan you can apply for is £12,729.

To apply visit gov.uk/student-finance

Supplementary Grants

The government also offer the following additional support:

-          Parent’s Learning Allowance

-          Adult Dependants' Grant

-          Childcare Grant

-          Disabled Students’ Allowance

For further information visit gov.uk/student-finance

We appreciate that finance is one of the key considerations when you are applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We have invested over £2 million worth of scholarships to financially assist new students, starting in September 2019. If you are awarded a scholarship you don't need to pay it back.

All students will receive:

Ebooks

Bursaries Schemes for which you can apply

Scholarships Schemes for which you can apply

 


There are a number of external organisations that offer financial help to
students. Please see the list below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you are a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
UK
£9,250
You don't need to pay this up front
Tuition fees are subject to annual change. Fees for future years will be published in due course.

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will automatically be cancelled.

For information visit gov.uk/student-finance

Please note EU students can only apply for their funding using a paper application form.
To download a form visit www.gov.uk/student-finance-forms

We appreciate that finance is one of the key considerations when you are applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We have invested over £2 million worth of scholarships to financially assist new students, starting in September 2019. If you are awarded a scholarship you don't need to pay it back.

All students will receive:

Ebooks

Bursaries Schemes for which you can apply

Scholarships Schemes for which you can apply

 


There are a number of external organisations that offer financial help to
students. Please see the list below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you are a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
EU
£9,250
You don't need to pay this upfront
Tuition fees are subject to annual change. Fees for future years will be published in due course.

At UEL, we understand that studying in another country is a big financial commitment. If you apply early for an undergraduate, you may be entitled to a scholarship of up to £3,000.You can find out more about the international scholarships here.

The Student Money Advice and Rights Team (SMART) also run an Emergency International Fund to assist international students in hardship.

You can contact our SMART team on 02082233333 or study@uel.ac.uk

As part of the Tier 4 student visa requirements, UK Visas and Immigration (UKVI) estimate that you will need £1,265* per month to cover your living costs. It includes expenses for accommodation, food and drink, travel within London, text books, entertainment, clothing, toiletries and laundry. Most Tier 4 students are required to show they have sufficient funds to cover the first nine months of the course before they start- a total of £11,385- in addition to the tuition fees. You can find more information about the specific requirements of the Tier 4 student visa here. The amount that you will spend can vary depending on your lifestyle. The UKCISA International Student Calculator can help you plan and manage your money. Please make sure you also factor in the fees for the visa application and immigration health surcharge when budgeting.

* Please note the Immigration Rules are subject to change and this figure is likely to be increased by UKVI year on year. Please therefore check our ISA pages for more information at the time of preparing your visa application.

Deposits and paying by instalments

International students are required to pay a deposit prior to being issued a Confirmation of Acceptance for Studies (CAS).

Your remaining balance will be paid in five monthly instalments over your first term. The first of these instalments must be paid when completing your enrolment on arrival at UEL. Please follow the payment instructions here

After the required payment has been made, you will be asked to complete the online International Student Reply Form to confirm your acceptance of our offer and of our terms of admittance and fees policy.

Our International team at UEL are available for advice and guidance on studying in London, fees, scholarships and visa requirements.

Email: international@uel.ac.uk

Tuition fees
International
£12,100
Tuition fees are subject to annual change. Fees for future years will be published in due course.

Entry requirements

64

New UCAS Points

From
A Level
Must include passes at A2 in at least 1 subject
From
Btec
Extended Diploma or Diploma
From
International Baccalaureate
Diploma with 24 points including a minimum of 15 points at Higher Level
We would normally expect you to have Grade C in GCSE English and Maths. All applicants are required to attend an interview and submit a portfolio of their work.

INTERNATIONAL

(Including European Union)

We accept a range of qualifications from across the world. Please see our country pages for information on specific entry requirements for your country.

If you don’t quite meet the academic requirements for this course, you can apply with an additional foundation year. Read more about the International Foundation Programme.

SEE YOUR COUNTRY

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

We will also consider the UEL New Beginnings pre-entry course

Your portfolio should contain between three and five projects that you have undertaken in the areas of drawing, print, graphic art or illustration. It should be between ten and fifteen sheets in length and should not exceed A1 in size.

The portfolio should show evidence of observational drawing, the development of an idea through to a completed illustration, and techniques and processes that you have worked with. We are particularly interested in seeing your sketchbooks / journals to see how you develop your ideas.

At interview you should be prepared to discuss your work, ideas and ambitions. You should also be able to discuss graphic artists, illustrators or animators who influence you.

Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course. Find out more here.

Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy

As an inclusive university, we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have the relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application – in particular your personal statement - to help us decide on your eligibility for the course.

Please note that some courses require applicants to meet the entry requirements outlined on the course page. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.
You can speak to a member of our Applicant Enquiries team on +44 (0)20 8223 3333, Monday to Friday from 9am to 5pm. Alternatively, you can visit our Information, Advice and Guidance centre.

What you'll learn

With a combination of theory-based and practical, creative modules, we’ll give you the ideal foundation to market fashion innovatively and effectively.

After the Art and design foundation year you’ll explore key debates in today’s fashion business, such as industry ethics, as part of your introduction to marketing.

You’ll learn about the ‘four Ps’ of marketing – product, price, promotion, place – and put together a fashion magazine, both online and as a hard copy. This will also give you valuable experience in working on photo shoots.

In your next year, you’ll look at areas such as visual merchandising, show production, fashion promotion on film and campaign management. You’ll examine how social media works in relation to fashion.

All that you’ve learned will feed into a big final-year project of your choice. For example, you could bring your skills together to formulate a major marketing strategy for a new perfume brand.

What you'll study and when

We consistently review our courses to ensure we are up-to-date with industry changes and requirements from our graduates. As a result, our modules are subject to change.

Professional Life (Mental Wealth)
Art & Design Workshops, Processes & Skills
Art & Design Studio Practice Practise & Portfolio
Art & Design Specialist Workshops, Processes & Skills
Art & Design Specialist Studio Practice & Portfolio
Art & Design Contextual Studies
Technical Skills & Innovation
Fashion Practice
Fashion Contexts and Research
Fashion Process
Fashion Enterprise
Mental Wealth; Professional Life; Business of Fashion

* Subject to validation

Technical Applications
Creative fashion Practice
Theory of fashion
Process and identity
Fashion Enterprise 2
Mental Wealth
Professional life: Business of Fashion 2
Optional Placement Year

This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. 
The extra placement year means it will take four years to complete your studies, instead of three.

* Subject to validation

Applied innovation
Advanced Creative Practice
Final Major Project – Theoretical Identity
Final Major Project - Realisation
Fashion Enterprise 3
Mental Wealth Professional life: Business of Fashion 3

How you'll be assessed

We’ll assess you on your portfolio work and your written and creative journals using the following categories: knowledge, thinking skills, practical skills and skills for life and work.

Course specification Foundation Year Specification

How you'll learn

A striking feature of all three of our fashion courses at UEL is how you’ll pool resources and knowledge on projects with your colleagues from the fashion design and fashion textiles courses.

We’ve seen how creative marketing acumen paired with artistic creations has led to exceptional collaborations.

It’s our belief that we offer more one-on-one teaching time with our students than other similar courses. Our department includes a wealth of experts in a range of areas of marketing, all with invaluable industry experience. Helen Carter, for instance, was managing director of the successful independent fashion brand, Xile.

If you opt for the placement year, our excellent industry contacts will be key to helping you find the right opportunity.

Our fashion students have worked in roles such as buyers, assistants to campaign managers, fashion magazine journalists and PR managers during their placements. Their employers have included companies like Blue Nile, Marks and Spencer, Topshop, John Galliano, Eskimo PR and IDOL Magazine.

Back at UEL, you’ll study at our beautiful, waterside Docklands campus. Situated in east London’s creative heartland, with its pop-up artistic stores and design trade fairs, it’s a fashion hotspot guaranteed to inspire you.

Your future career

We expect our fashion marketing graduates to reap the same sort of success in the business that so many University of East London fashion students have enjoyed.

We’ve seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses.

It’s a good bet that our dedicated Fashion Marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management and trend prediction.

Three of last year’s graduates, who studied marketing as part of their design course, have already gone on to land jobs as buyers for Urban Outfitters, Anthropologie and Marks & Spencer.

History shows you get noticed on our fashion courses - especially when your abilities are showcased at the annual Graduate Fashion Week show, attended by some of the industry’s leading creative talents.

At Graduate Fashion Week 2015, one of our students, Chloe Draper, was declared the winner of the prestigious Fashion Marketing Award.

Fashion is a competitive world and everything we do is geared towards helping you succeed in it. Rebecca Ellwood, one of our graduates who is now working in PR for Value Retail, the owner of luxury shopping outlets in Europe, sums it up when she says, “Studying fashion at UEL is hard but rewarding. But, as they say, nothing worth having is ever easy!”

You may also be interested in

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  • Law Short Course

  • New Beginnings

Meet us in your country

Our international team travel overseas regularly to meet prospective students and attend recruitment fairs. Our academics also give regular lectures overseas and are happy to speak to prospective students. In addition, we have a large worldwide network of advisors who can provide guidance and support with applying to study at the University of East London.

Visit Country Pages
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