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Fees and Funding

Here's the fees and funding information for each year of this course

Overview

The fashion industry is brimming with creative and luxury brands, but who supports innovation, drives change and grows brand capital? 

Fashion brand managers are vital members of a fashion business that drives change and supports brand development and progression.  
Brand managers in fashion must be understanding of the creative and deliver strong business acumen.

This course offers you the opportunity to develop skills in creative and critical thinking. You will also develop skills in technology use and design. Students on this course will learn how to manage a brand’s image in the market whilst delivering innovative strategies that successfully communicate the brand vision, core values and mission to its target audience.  

This course will build communicative and leadership skills working with brands and designers whilst developing a good knowledge of business innovation, strategies and management. 

What makes this course different

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Business skills

Business skills in fashion and creative industries to progress towards more management/leadership roles.

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Increased career prospects

Increased career prospects in the world of Fashion Brand Management.

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Opportunities

Opportunities to further studies on postgraduate level in Business, as well as placement opportunities during your studies.

WHAT YOU'LL LEARN

Business for fashion creatives or practitioners who will utilise learned knowledge to create opportunity and value in marketplaces.

DOWNLOAD COURSE SPECIFICATIONS

This course is subject to validation. You can still apply for this course while it is being approved.

MODULES

  • Core Modules
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    Technical Skills & Innovation

    This module provides students with the foundational knowledge of understanding technical/ theoretical skills and innovation within their relevant discipline. The module will prepare students with the skills to begin their development journey as professionals, introducing them to core study skills and practice within their fields. The module seeks to instil in students the understanding of beginning the processes conceptualisation through to development and finally realisation.

    Through a series of workshops and lectures students explore a wide range of techniques and methodologies relevant to their chosen subject specialism. With the use of CAD, students will utilise programmes in Adobe suite, notably Photoshop, Illustrator and InDesign.

    Students will have the opportunity to utilise knowledge expertise from this and other modules to develop their projects, providing holistic learning.

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    Fashion Contexts and Research

    The aim of this module is to introduce students to collaborative projects and design creative solutions as a team by working alongside other creatives within the fashion cluster. This module will focus on how to develop best practice and fully utilise individual skillsets to deliver specific project outcomes. Students learn to work in a team to develop project plans, research and development and design production and delivery.

    This module will look to explore techniques and research methodologies in ensuring that students have a good understanding on how context and theory apply to practice in relation to Fashion. Students will understand how the wide variety of media and cultural, social and political influences form our contemporary perceptions of fashion.

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    Fashion Enterprise

    This module will develop knowledge and understanding of collaborative projects created in the Fashion Theory and Research and Fashion Process modules towards enterprise.

    At level 4 students will have the opportunity to engage in the beginnings of business processes that are crucial for their future success.

    Knowledge of supply chains both national and international will be crucial to the basic understanding of our students. Where the fashion industry manufactures, produces and finishes in a global economy is integral to the foundation thinking of students.

    Profitability and income margins, growth internationally, production cycles, digitisation and sustainable issues all form foundation knowledge of our students to make good future business decisions.

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    Mental Wealth: Professional Life - Business of Fashion 1

    This module focuses on an introduction to fashion and the creative industries offering insight through guest lectures and workshops designed to develop your professional skills. Students gain key visual communication and written skills to better understand industry expectations and standards. Digital skills and graphic identity are explored in the production of subject specific publications and portfolio development.

    This module will give students the basic understanding of business operations by being actively engaged with level 5 students in producing collaborative works that can be effectively marketed and translated to a market. This module will relate closely to the Fashion Enterprise module and much more focus on finalised product, service or media.

    Students will have the opportunity to build on their community and industry connections via enhanced knowledge on social media and ethical practices within industry, building and developing their confidence towards a future they are passionate and well informed about.

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    People and Organisations

    This module will introduce you to the variety of work organizations. You will also understand and explore the psychological, sociological and economic explanations of human behaviour in organisations.

  • Core Modules
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    Technical Applications

    This module utilises subject specific technical and theoretical skills gained in the Technical Skills & Innovation module at level 4.

    You are required to further develop your individual skill set and employ this knowledge to create innovative design solutions.

    The creative design process from concept through to development and final product, will be appropriately documented. You will also expand and strengthen your digital skills relevant to your subject specialism.

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    Theory of Fashion

    This module builds on the skills you will have achieved in level 4 and its primary aims are to further develop your understanding of collaborative projects regarding industry and its working cycle.

    You will address the impact of C21st fashion and look towards a more purposeful future by focusing on ideas such as fashion futures, digital technology, cultural globalisation, social media and sustainability.

    You will be independent in your reflection and acute in your understanding of design thinking for tomorrow’s fashion.

    This module sets out to further challenge the perspectives of fashion that are understood today and give you the opportunity to contest old ideas and be provocative in your outcomes.

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    Mental Wealth: Professional Life - Business of Fashion 2

    Building on the work of FT4011, you will further your ability to identify industry related processes and professional skills. Through a series of workshops focused on design presentation and effective visual communication, you will engage with subject specific external competitions alongside building your identity as a designer through the production of individual portfolios.

    The module will allow you to contextualise your core discipline learning within specific markets and trends relevant to your discipline within the Fashion and Textiles sector. In addition, you will gain a greater understanding and ability to present your work professionally and articulate your concepts visually alongside a supporting written report.

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    Fashion Enterprise 2

    Fashion Enterprise 2 will further expand on the projects developed on the level 4 Fashion Enterprise module via individual and collaborative projects, with a focus on career development.

    The module aims to develop enterprise skills for self-promotion in industry as well as technique and strategies in setting up own enterprise.

    You will have the opportunity to go on placement and work on live briefs, learning skills in developing your graphic identity through exploration of fonts, art direction and branding, CV and business profile development and portfolio and promotional materials.

    Having focused on understanding how the fashion industry operates at different levels and its career opportunities, you will create your personal brand Identity & use of formats to promote yourself.

  • Optional Modules
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    Optional placement

    This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. 

    The extra placement year means it will take four years to complete your studies, instead of three.

  • Core Modules
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    Final Major Project: Theoretical Identity

    You will embark upon a self-initiated line of study in order to thoroughly research, develop and experiment with your chosen concept.

    Advanced concepts, research and development skills are explored in preparation for your Final Major Project: Realisation module.

    Using project guidelines from previous briefs, you will have the opportunity to write your own brief with developing outcomes, based on your personal research and interests.

    You will either create a collection of products, initiate a business plan or propose alternate fashion outputs.

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    Final Major Project: Realisation

    Building on the work of FT6021, you will realise your ideas through creative production of original and innovative negotiated concept and outcomes that are relevant to your career aspirations and specialism.

    You will have the opportunity to produce a final major project that will primarily rely upon negotiated guidance in order to promote and develop your transition into working life.

    You will have the opportunity to identify, develop, reflect upon and finalise projects that will create and build a signature for your exit portfolio.

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    Fashion Enterprise 3

    This module allows you to work directly with industry to define and execute creative solutions and develop a creative portfolio of work within the creative industries.

    You will learn how to freelance and set up your own businesses by examining and understanding future roles within the creative industries.

    You will collaborate across all fashion titles to plan and organise a showcase of your work at a relevant trade fair or sell designs in a pop-up shop. By utilising professional skills, you will work in teams alongside staff to design and implement creative concepts for a given market sector.

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    Mental Wealth: Professional Life - Business of Fashion 3

    You will develop your ability to produce industry standard portfolios reflecting your skills and expertise, ready for graduate level jobs.

    You will be able to develop your professional identity by demonstrating your entrepreneurial thinking into your exit portfolio which will provide insight into the complexity of the fashion industry with consumer behaviour, business models, business funding and different career alternatives.

    Further insight on business strategy such as investment capital and start up campaigns will be delivered.

HOW YOU'LL LEARN

The fashion cluster is made up of industry knowledgeable staff, entrepreneurs and business owners, so you can be sure you will be learning in real time. We believe it is important that your education is consistent with the times and reflects the industry you will progress into. 

Your knowledge of the area is guided through seminar sessions and independent study in reading, discussions, seminars, lectures, workshops and collaborative activities. 

Academic support

Academic support is available in a range of areas such as project management, time management and planning, project work and presentations as well as reflection and reviews with your peers and academic advisor.

Placement

If you opt for the year-long placement, our close industry contacts will be key to helping you find the right opportunity. Previously, our students have worked as creative assistance, administrators and social media interns. The list includes Another Magazine, Wallpaper Magazine, Yoox Net-A-Porter Group, SHOWstudio and much more.

Even if you decide not to take the placement option, you’ll still have the chance to work on some exciting industry led projects and work with exciting companies as we approach key fashion calendar events such as London Fashion Week. 

Timetabled learning and independent study

Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.

The approximate percentages for this course are:

Year 1: scheduled teaching - 288 hours; guided independent study - 912 hours
Year 2: scheduled teaching - 288 hours; guided independent study - 912 hours
Year 3: scheduled teaching - 288 hours; guided independent study - 912 hours

Class size

To give you an indication of class sizes, in the classroom you will be taught in groups of 18-20 students. However, this can vary by academic year.

HOW YOU'LL BE ASSESSED

We'll assess you with a mixture of coursework, essays and presentations. Coursework includes essays, research files, visual and moving image portfolio, group and seminar presentations and a final-year project.  

In your third year, your assessment will be based on research coursework, written reports and a final portfolio outcome. 

You will have the opportunity to gain feedback from your lecturers, peers and our industry partners. 

CAMPUS and FACILITIES

Docklands Campus

Docklands Campus, Docklands Campus, London, E16 2RD

WHO TEACHES THIS COURSE

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

Dr Gokhan Aydin

Dr Gokhan Aydin is working as a senior lecturer lecturing on strategic marketing, mental wealth, professional portfolio and relevant topics at School of Arts & Creative Industries.

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Alison Lowe

A passionate and motivational speaker, Alison Lowe has built a reputation as one of the leading supporters of creative talent and start-up businesses.

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Kent Le

Kent Le is a highly experienced Fashion Marketing consultant and educator, Australian Government’s 2011 Endeavour Award holder and a Chevening Scholar

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What we're researching

At the University of East London we are working on the some of the big issues that will define our future; from sustainable architecture and ethical AI, to health inequality and breaking down barriers in the creative industries.

Our students and academics are more critically engaged and socially conscious than ever before. Discover some of the positive changes our students, alumni and academics are making in the world.

Please visit our Research section to find out more.

The brand is the most valuable asset of a fashion organization. The significance of the brand image and the value a brand holds and delivers to its customers is of utmost significance to be successful in the highly competitive fashion sector. The Fashion Brand Management course at UEL is designed to address the hurdles that fashion brands face. This new course also puts enterprise and industry connections into the spotlight through several modules related to developing mental wealth, entrepreneurship skills and networking skills.

Gokhan Aydin

Senior lecturer in Fashion Marketing

YOUR FUTURE CAREER

Fashion is an industry full of vast opportunities and much needed skill sets that are continually involving. The great thing about studying fashion and developing core skills is that you can work practically anywhere and not just within Fashion.

Studying Fashion Brand Management will give you the opportunity to work in various career roles such as brand manager, social media marketing, analyst, digital marketing, PR, brand development specialist and more.