Quick info & apply now

Fees and Funding

Here's the fees and funding information for each year of this course

Overview

This is an exciting and innovative course, facilitating an understanding of all aspects required to set up a new business or enterprise. The emphasis on entrepreneurship means you will develop creativity and resourcefulness, as well as hone and improve on your critical thinking skills and events management knowledge. You'll develop capability in technical, supervisory and managerial aspects of the hospitality business with a specific application to the world of entrepreneurship.

The BA (Hons) Events Management with Entrepreneurship focuses on how to develop a business through effective communication using a variety of tools; demonstrating strong consumer understanding and a have mind-set that takes measured risks, that perceives and creates opportunities and has the resourcefulness to pursue opportunities in an ethical and sustainable way. 

What makes this course different

An aerial shot of Tower Bridge and its surrounding area

Industry connections

Our strong links with employers, professional and trade associations, representing a range of business environments across the hospitality and tourism sectors, will provide you with practical and an outstanding student experience.

Aerial shot of the O2 and Canary Wharf

Excellent London Location

You'll be studying in one of the best locations in the world for the hospitality management business, and you'll enjoy fact-finding trips to some of the capital's most iconic locations as part of the course, from the ExCel Centre to the Olympic Park.

Two students working on a laptop and discussing career

Career-focused

Benefit from industry engagement in every module such as guest speakers, site visits, placement opportunities, competitions, field trips and debates.

WHAT YOU'LL LEARN

This course allows you to develop strong leadership and decision-making skills within the context of the events sector. You'll learn to appreciate and reflect on the impacts of the events industry on the environmental, economic, social and cultural fabric of society. You'll also recognise and consider the management disciplines which underpin the management of the events industry and their individual operations. This will entail understanding the markets, customers' needs and behaviour, and other drivers of change that affect the development of the events industry and their products from an entrepreneurial point of view.

You'll analyse and evaluate theories and models related to events management and operations, synthesise, evaluate and interpret primary and secondary data. Develop effective management strategies for events organisations and enterprises. Apply financial planning and budgeting skills that will assist managers in their decision-making processes. Prepare practical business-related studies (business plans, marketing plans etc.).

MODULES

  • Core Modules
    Close

    Personal Skills for Hospitality, Events and Tourism (Mental Wealth)

    The aim of this module is to equip you with an understanding of the importance of continual self-evaluation, personal development and skills necessary to progress in your professional life to ensure a minimal gap in the academia and industry skills requirements. It sets the base for personal skills audit and SWOT analysis of skills essential for and transferable to the HET Industries thus increasing one’s future saleability through a strong skills base for the experience industry.

    Close

    The Business Environment for Hospitality, Events and Tourism

    The aim of this module is for you to investigate the business environment in which the events, hospitality and tourism industries operate in.  It considers and evaluates appropriate elements of policy, law and practice within each of these service-based industries, including commercial, public and voluntary sectors. The module will detail how providers respond to and reconcile both commercial demand and social need in relation to market segments. 

    Close

    The Event Industry: Concepts and Approaches

    This module sets out to develop the planning, decision-making, negotiation and communication skills needed to effectively manage, within the event sector. It considers the various elements of the events industry from its structure to impacts as well as ways of mitigating and balancing the impacts. It will also provide an overview of the array of opportunities available in the events organisation management environment, and the skills required to work in the events industry which may draw on some elements of the Mental Wealth module.

    Close

    Introduction to People, Organisations and Management

    The module introduces you to the variety of work organisations in the Hospitality, Tourism and Events environments, and the various forms they take as well as understand and explore different approaches to the management of people within organisations and the consequences for employers and employees. It will equip you with the necessary skills to understand the human resources process and requirements within the experience and visitor economy.

    Close

    Service and Experience Marketing

     In this module you will learn about a range of concepts, tools and techniques that will both broaden and deepen your understanding of service and experience related marketing principles – with an emphasis on the importance of authenticity and earning the trust of the customer. Key areas of study include the marketing mix for services, target markets and segmentation, marketing planning, branding and positioning, marketing communications (including digital), and experiential strategy.

    Close

    Understanding Hospitality, Event and Tourism Experiences

    This module allows you to build work-based skills in hospitality, event and/or tourism management that are underpinned with relevant theory. It opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experiencescapes; the tourist gaze; co-creation; and symbolic interactionism. You will examine key management functions and consider these in the context of specific hospitality, events or tourism, in an authentic experiential setting. 

  • Core Modules
    Close

    Principles of Event Theming and Design

    This event module explores the role of design in events, introducing an understanding and application of what design is, design principles, design concepts, operational design, theming, staging, and production.  The module will reflect on design at events as a management tool. Drawing upon experience ideas (imagineering) and frameworks (experience realms) you will, through experiential study and visit (s) to events, analyse event settings and environments and explore the impact these have on attendees. The module aims to teach you fundamental skills needed for the development of designs (visual and thematic) for events.

    Close

    Finance for Hospitality, Events and Tourism

    This module is aimed at those of you who are not majoring in accounting or finance but who are studying accounts and finance as part of their programme and is particularly focused on the Experience Economy cluster – Hospitality, Events and Tourism industries. It aims to ensure you understand and are able to construct a set of financial statements, evaluate performance, and have an understanding of planning and control frameworks as well as develop your understanding of the concepts, principles and ethical considerations on which good financial decisions are based.

    Close

    Leadership in Hospitality, Events and Tourism

    The aim of this module is for you to examine theories and practices related to effective leadership within Hospitality, Events and Tourism.  You will cover a range of different leadership theories and their relevance to, and impacts upon, organisations and employees. The module is designed to further support your development as an effective manager through the critical analysis of current theories and practices associated with leadership in the challenging environments faced by the fast-changing make-up of hospitality, events and tourism organisations.

    Close

    Professional Practice in Hospitality, Events and Tourism (Mental Wealth)

    The module builds on the mental wealth level 4 module and is designed to expand your awareness and development of transferable skills required for your future career in their respective experience industries. This includes producing CVs and covering letters, constructing a professional development plan and reflecting on current professional skills as well as identifying areas of development and creating a career development plan. The module introduces you to the importance of understanding careers in the HET industries and the link to your academic studies. 

    Close

    The Event Product

    The aim of this module is to affirm the priority and importance of the consumer in relation to developing and driving change in the event product. Whether for leisure or business, the customer’s desires and interests drive the theme of events and the shape the key characteristics of products and services worldwide. It is, therefore,important for you to firstly examine the theory that influences consumer behaviour and understand the classification and segmentation within the events industry. Secondly, you will conduct a case study of an establishment to examine first-hand how managers/professionals cultivate an event product taking into consideration theory studied in class. It is expected that your case study will include idea generation, screening, evaluation, and development of your chosen event product. This will module and case study be a good introduction to events products and markets.

    Optional Modules
    Close

    Small Business and Entrepreneurship

    This module aims to increase the success of a business enterprise through the development of professional business plans. It provides you with opportunities to use a written business plan as a framework for analysis and a mechanism for delivering business strategy. At the same time, the module will explore different business concepts and include an understanding of entrepreneurship, enterprise and the small to medium enterprise (SME) sector.

    Close

    Building the Brand

    This module aims to provide you with an understanding of the issues surrounding starting a new business and implementing and managing a brand. The focus is on the importance of the customer experience and employees in sustaining and delivering the brand promise. This module recognises the importance of brand identity, brand value, and brand building and maintenance for the success and will build on existing marketing understanding to build an appreciation of the different marketing strategies that can be employed.

    Close

    Professional Development in Practice - Internship

    This module provides you with the opportunity to engage directly with industry through volunteering initiatives and short internships. It therefore offers you the opportunity to apply the skills and knowledge developed through your first year of study as you strive to become professional, employable graduates.

  • Optional Modules
    Close

    Optional placement

    This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. 

    The extra placement year means it will take four years to complete your studies, instead of three.

  • Core Modules
    Close

    Meetings, Incentives, Conferences and Events (MICE)

    The major part of this module is devoted towards the planning, management and staging of a live event. This module will require you to work in teams with allocated roles and responsibilities. It considers the development of the events industry and its increasingly innovative approach to the selection of appealing environments to stage its activities. It considers each aspect of the client relationship from the brief, proposal, budget, planning, implementing, feedback and review processes.

    Close

    Entrepreneurship and Innovation in the Experience Economy (Tourism, Hospitality & Events Industries)

    The module will develop your understanding of the unique production - consumption characteristics in the experience economy and the implications for entrepreneurship and innovation. You will develop the knowledge, confidence and skills to conceive, develop and communicate a business proposal in the light of emerging market trends, technological change and new developments in the tourism, hospitality and events industries.

    Close

    Exploring Professional Practice in Hospitality, Events and Tourism (Mental Wealth)

    This module aims to provide you with the necessary skills that bridge your academic gains into the workplace. This is completed through examination of and participating in various types of recruitment methods such as Assessment Centre; to assess and develop the soft skills that make them more marketable, ready and sustainable for the industrial revolution. 

    Close

    Enterprise Project

    The purpose of the Enterprise Project is to allow you the opportunity to generate an enterprising innovative business idea and to undertake a full investigation into its feasibility as well as prepare a business plan of the enterprise venture you have identified. This may be a business idea that falls within the context of events management, however you are encouraged to explore enterprising business ideas from a broader context.

    Close

    Contemporary Issues in Event Entrepreneurship

    The events industry is dynamic and varied in nature. Providing experiences and services to individuals, families and groups of people, as well as servicing the corporate world. As an events entrepreneur possibly setting up your own business or as 'intrepreneur' working within an organisation, there is constant pressure to provide innovative and unique products and services to satisfy demand and keep up with competition. In addition, there are many external factors in the local and global environment that will pose their own unique challenges for any events-based operator. So, it is important that you are aware of the issues and challenges the entrepreneur within the events industry may face. The aim of this module is for you to interact with today's event companies and organisations owners and manager to understand the challenges they face and in some way prepare you for the business world after you graduate. Guided by your tutor, this module will allow you to research current temporary issues facing the event entrepreneur.

HOW YOU'LL LEARN

We offer dual delivery which combines traditional on-campus face-to-face teaching and online teaching simultaneously, allowing you to interact as if you were there in person. You can move smoothly between online and on campus teaching subject to your individual timetable (and health requirements). Students can interact and collaborate in person and online in any of these live-streamed sessions. Live-streamed sessions will also be recorded, so you can login when you want, playback and watch from the comfort of your home and whilst on the go. Lab, rehearsal and practical on campus sessions are scheduled in blocks with online options.

You will benefit from industry engagement in every module, across all Hospitality, Events and Tourism courses. Including guest speakers, site visits, placement opportunities, competitions, field trips and debates.

We are investing in key areas beyond your studies including our career services, library and well-being, to be available both face-to-face on campus and online with many of these available 24/7. We have new, modern library facilities on both campuses offering inspirational environments for study and research. Libraries contain resources in print and digital formats, a range of study spaces and dedicated librarian who can assist with your learning. Students are supported with any academic or subject related queries by an Academic Advisor, module leaders, former and current UEL students.

Academic Support

If you need a bit of extra help with certain skills such as academic writing, maths or IT, our Skillzone and English for Academic Purposes we offer workshops, drop-in sessions and one-to-one appointments to help our students achieve their potential. You can receive advice and guidance on all aspects of the IT systems provided by the university from our IT Service Desks located on all three campuses.
Our Student Support hubs in Docklands and Stratford feature centralised helpdesks to cater for your every need. We also provide support and advice for disabled students and those with specific learning difficulties (SPDs).

Workload

Your overall workload consists of class and online tutor led sessions, individual learning, practical activities. The size of classes can vary depending on the nature of the course, module and activity. This can range from large groups in a lecture theatre setting, to smaller groups taking part in seminars and collaborative work. You will receive your personalised timetable at the beginning of the academic year dependent on your course.

HOW YOU'LL BE ASSESSED

Assessment tasks are mainly spread across the year to make the workload manageable. Assessment methods include group works, exams and individual work including essays, presentations, case studies, professional development and practical activities depending on the nature of the course. All grades count towards your module mark. More details will be included in the student handbook and module guides.

  • Year 1 - 100% coursework
  • Year 2 - 95% coursework, 5% examination
  • Year 3 - 80% coursework, 20% practical

Feedback is provided within 15 working days in line with UEL's assessment and feedback policy.

CAMPUS and FACILITIES

Docklands Campus

Docklands Campus, Docklands Campus, London, E16 2RD

WHO TEACHES THIS COURSE

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

Naz Ali

Naz is Senior Lecturer in Events and Leisure Management and Course Leader for MSc Sports Management.

See full profile

What we're researching

At the University of East London we are working on the some of the big issues that will define our future; from sustainable architecture and ethical AI, to health inequality and breaking down barriers in the creative industries.

Our students and academics are more critically engaged and socially conscious than ever before. Discover some of the positive changes our students, alumni and academics are making in the world.

Please visit our Research section to find out more.

YOUR FUTURE CAREER

There is a vast range of careers available to those qualified in the Hospitality, Events and Tourism sectors. These could include jobs such as; expert operatives, supervisors, junior managers, creative 'intrapreneurs' and start-up business entrepreneurs (niche services) have been defined for the hotel, meetings and events, banqueting and business tourism venues. 

Entertainment in Stadia, Arena and Theatre venues require similar supervisory, operational and junior management roles. UEL is connected to a number of trade and professional associations whose membership comprises employers and operatives from across the Hospitality sector. These include: