Strategic Social Media Management for Organisations
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Start date
Further dates to be released soon
Duration
Two-day course (16 hours)
Learning mode
Face to face on campus
Overview
Lead your organisation’s social media efforts with confidence and strategic clarity. This course equips managers and business leaders with the skills to plan, manage, and oversee social media operations at scale, ensuring alignment with brand, reputation, and organisational objectives.
Through real case studies and guided activities, you will explore how to set governance structures, work with content teams, protect brand reputation, and measure impact using data and insight.
Cost
- On Campus: £1,000
Course fees are based on face-to-face delivery at one of our London campuses. Group discounts are available for bookings of more than five participants in both the UK and internationally. We also offer customised programmes tailored to organisational needs. Please contact us to discuss group rates or bespoke training options.
Delivery
This course is delivered in-person, for the duration of two days.
Why choose UEL?
UEL’s Royal Docks School of Business and Law blends academic expertise with real-world digital-industry insight. This course builds strategic capability in digital communications to support modern leadership and aligns with UEL’s Vision 2028 for future-focused enterprise and innovation.
Earn a UEL Digital Badge on completion - a verified marker of capability in strategic social-media leadership.
What you'll learn
Day 1 - Strategy, Leadership and Governance
- Developing organisation-wide social media strategy
- Governance frameworks, policy, and risk management
- Leading and structuring social media teams
- Quality control and brand voice consistency
Day 2 - Data-Driven Insight and Reputational Management
- Reputation, crisis preparation, and online response management
- Stakeholder engagement and cross-department collaboration
- Setting KPIs and analysing performance data
- Aligning social media with corporate goals and reporting value
How you'll learn
Your learning experience will be delivered through a dynamic blend of teaching methods designed to support professional growth and applied practice. You will engage in a combination of lectures, seminars and interactive workshops, complemented by presentations, case study analysis and collaborative group work. Learning will also be supported through guided independent study, digital learning resources, discussion forums and opportunities for peer-to-peer knowledge exchange. Industry insights and real-world problem-solving activities will further enhance your understanding and ensure that theory is consistently linked to current professional practice. This integrated approach offers a rich and engaging CPD experience aligned with contemporary industry expectations.
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