Masterclass: Podcasting for Brand and Business
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Start date
23 January 2026
Duration
One-day course (8 hours)
Learning mode
In-person
Overview
Learn how to plan, produce, and promote professional-quality podcasts that amplify your brand voice and engage audiences. This one-day intensive course introduces the creative, technical, and strategic foundations of podcasting, perfect for business owners, marketers, and professionals looking to use audio storytelling as a growth tool.
Guided by experienced media practitioners, you’ll gain hands-on experience with recording, editing, and distribution tools, and leave ready to create a podcast series that reflects your brand and business objectives.
Cost
- On Campus: £750
Fees include course materials, access to editing software during the session, and post-course resources.
Course fees are based on face-to-face delivery at one of our London campuses. Group discounts are available for bookings of more than five participants in both the UK and internationally. We also offer customised programmes tailored to organisational needs. Please contact us to discuss group rates or bespoke training options.
Delivery
This course will be delivered face-to-face, on campus, from 9am to 6pm. There won't be an online delivery, as part of the course will be delivered in our on-campus podcasting studio.
Why choose UEL?
UEL’s Royal Docks School of Business and Law offers creative enterprise training that merges business strategy and media innovation. With expert guidance, participants gain both the creative and technical confidence to launch a podcast that enhances their brand’s storytelling power. Successful participants earn a UEL Digital Badge recognising their achievement in business podcasting and audio content creation.
What you'll learn
Morning
- Why podcasting is an effective brand communication tool
- Defining your purpose, target audience, and message
- Structuring episodes and selecting the right format
- Recording equipment setup and audio techniques
Afternoon
- Editing fundamentals using accessible software
- Hosting, interviewing, and storytelling techniques
- Publishing, promoting, and distributing your podcast
- Using analytics to track performance and growth
How you'll learn
Your learning experience will be delivered through a dynamic blend of teaching methods designed to support professional growth and applied practice. You will engage in a combination of lectures, seminars and interactive workshops, complemented by presentations, case study analysis and collaborative group work. Learning will also be supported through guided independent study, digital learning resources, discussion forums and opportunities for peer-to-peer knowledge exchange. Industry insights and real-world problem-solving activities will further enhance your understanding and ensure that theory is consistently linked to current professional practice. This integrated approach offers a rich and engaging CPD experience aligned with contemporary industry expectations.
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