Advanced Social Media Management for Entrepreneurs
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Start date
26 January 2026
Duration
Two-day course (16 hours)
Learning mode
Face to face on campus
Overview
Master the essentials of social media marketing for your entrepreneurial venture in this hands-on, practical short course. Advanced Social Media Management for Entrepreneurs is designed for business owners and startup leaders who want to build brand visibility, grow audiences, and drive engagement through strategic, high-impact social media campaigns.
Across two intensive days, you’ll explore how to create platform-specific strategies, develop compelling content, build online communities, and measure your results using the latest analytics tools. With expert guidance and real-world examples, you’ll leave equipped to manage your brand’s social media with confidence, efficiency, and measurable business value.
Cost
- On Campus: £1,000
Fees include course materials, refreshments, and access to post-course resources.
Course fees are based on face-to-face delivery at one of our London campuses. Group discounts are available for bookings of more than five participants in both the UK and internationally. We also offer customised programmes tailored to organisational needs. Please contact us to discuss group rates or bespoke training options.
Delivery
This course will be delivered on campus, in-person, for the duration of two days (26 and 28 January 2026).
Why choose UEL?
UEL’s Royal Docks School of Business and Law empowers entrepreneurs with the tools and mindset to succeed in today’s fast-paced digital economy. Through industry partnerships and a curriculum designed for practical application, our short courses bridge theory and real-world practice.
This programme supports UEL’s Vision 2028 by equipping business founders with digital proficiency, entrepreneurial thinking, and the strategic skills needed to thrive in competitive markets. Participants earn a UEL Digital Badge, showcasing verified expertise in social media management for entrepreneurial growth.
What you'll learn
This course gives entrepreneurs the tools and strategies to manage every aspect of their social media presence — from planning and content creation to analytics and ROI measurement.
Day 1 - Strategy and Content Mastery
Morning
- The social media landscape for business and brand growth
- Selecting the right platforms for your business
- Defining goals and aligning social media with business strategy
- Identifying and targeting your audience
- Developing your brand voice and content plan
Afternoon
- Creating engaging, platform-appropriate content
- Using visual content tools and techniques
- Planning content calendars and scheduling
- Writing persuasive copy for social media posts
Day 2 - Community, Growth, and Measurement
Morning
- Building and managing authentic online communities
- Engagement strategies for long-term follower retention
- Handling messages, feedback, and crises effectively
- Protecting and enhancing brand reputation
Afternoon
- Tracking key metrics and using analytics tools
- Running A/B tests and optimising campaigns
- Converting followers into customers and tracking ROI
- Integrating paid social and organic growth strategies
How you'll learn
Your learning experience will be delivered through a dynamic blend of teaching methods designed to support professional growth and applied practice. You will engage in a combination of lectures, seminars and interactive workshops, complemented by presentations, case study analysis and collaborative group work. Learning will also be supported through guided independent study, digital learning resources, discussion forums and opportunities for peer-to-peer knowledge exchange. Industry insights and real-world problem-solving activities will further enhance your understanding and ensure that theory is consistently linked to current professional practice. This integrated approach offers a rich and engaging CPD experience aligned with contemporary industry expectations.
How you'll be assessed
Your assessment will combine hands-on activities with a reflection report.
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