Advanced Artificial Intelligence for Marketing
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Start date
22 January 2026
Duration
Two-day course (16 hours)
Learning mode
Face to face on campus
Overview
Unlock the potential of artificial intelligence to transform your marketing strategy. This two-day intensive course gives marketing professionals the knowledge and practical tools to harness AI for customer insight, campaign automation, and performance optimisation.
Combining expert-led discussion with hands-on exploration of real AI marketing tools, you’ll learn how to integrate automation, data analytics, and personalisation into your campaigns. By the end, you’ll have a clear understanding of how to use AI responsibly and effectively to drive growth and competitive advantage.
Cost
- On Campus: £1,000
Fees include course materials, refreshments, and access to post-course resources.
Course fees are based on face-to-face delivery at one of our London campuses. Group discounts are available for bookings of more than five participants in both the UK and internationally. We also offer customised programmes tailored to organisational needs. Please contact us to discuss group rates or bespoke training options.
Delivery
This course is in-person, for the duration of two days (22 and 29 January 2026).
Why choose UEL?
UEL’s Royal Docks School of Business and Law, supported by the AWS Analytics Lab, connects academic expertise with real-world digital practice. This course equips professionals with the future-ready skills needed to lead AI transformation in marketing, supporting UEL’s Vision 2028 focus on innovation and digital proficiency.
Entry requirements
No formal entry requirements. Anyone working in or interested in marketing, business leadership, or digital strategy who wants to understand and use AI tools is welcome to register.
What you'll learn
Day 1 - Foundations and Customer Intelligence
- The role of AI and machine learning in modern marketing
- Understanding ethical and data privacy considerations
- Using customer segmentation
- Identifying opportunities for automation
Day 2 - Automation and Campaign Optimisation
- AI-powered marketing tools and chatbots
- Content generation and personalisation using AI platforms
- Testing, optimisation, and performance measurement
- Evaluating ROI with data-driven decision making
How you'll learn
Your learning experience will be delivered through a dynamic blend of teaching methods designed to support professional growth and applied practice. You will engage in a combination of lectures, seminars and interactive workshops, complemented by presentations, case study analysis and collaborative group work. Learning will also be supported through guided independent study, digital learning resources, discussion forums and opportunities for peer-to-peer knowledge exchange. Industry insights and real-world problem-solving activities will further enhance your understanding and ensure that theory is consistently linked to current professional practice. This integrated approach offers a rich and engaging CPD experience aligned with contemporary industry expectations.
Your future career
Mastering AI in marketing unlocks dynamic career opportunities for forward-thinking professionals. With AI becoming integral to strategic decision-making, marketing managers who understand and leverage these technologies are better positioned for advancement and leadership roles. The ability to harness data analytics, automate campaigns, and drive personalisation makes you an invaluable asset in any organisation. As businesses increasingly rely on AI to gain a competitive edge, those with expertise in AI-driven marketing will shape the future, enjoy greater job security, and stand out in a rapidly evolving sector. Focusing on AI sets you on a path to grow, innovate, and lead.
Job roles
After completing this course, you’ll be ready to step into different roles, including: Marketing Manager, Strategy Manager, SME, CEO.
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