Professor Paul Springer

Springer's work addresses advertising and innovative approaches to mass communications - in particular sharing best practices and skilling the next generation of communications talent. His first book Ads to Icons: How advertising succeeds in a multimedia age (Kogan Page 2008) was commended by the Orange Choice Review for Academic Libraries of the United States, and lead to initiatives with Havas and the Chinese Advertising Association amongst others. His second book Pioneers of Digital (2012, written with Microsoft's head of advertising community Mel Carson) won acclaim from MIT Press, Huff' Post and was cited by the Department of Media, Culture and Sport in the UK. It has subsequently been championed by Facebook, Stephen Fry and WPP network's firms. It also led to advisory roles with leading digital communications groups. Springer's third book Saudi Advertising. Yesterday. Today. Tomorrow (2012 was the first to profile the region's emerging communications industries and the surprising factors that made the significant in social media. This has led to further opportunities in the GCC region.

Springer's recent keynotes include Social Media Week (London), ProMediaTech (Moscow), ExactTarget (London/NY). He is currently chair, Research of the European Foundation for Edcom (the Foundation for Commercial Communications Education) and is currently working on a pilot broadcast on the subject of Digital Persuaders.