Mr. Kent Le
Programme Leader MA International Fashion Business
Kent Le is a highly experienced Fashion Marketing consultant and educator. He is Australian Government’s 2011 Endeavour Award holder and a Chevening Scholar of the British Foreign and Commonwealth Office. Having worked in house and in agency, Kent is able to provide consultancy as well as implement campaigns in digital marketing, social media, PR and content marketing. He has led several successful business launches, digital campaigns and secured media coverage for clients on famous online and traditional media outlets, including high readership newspapers such as The Independent and The Daily Mail. Since qualifying as a teacher in 2014, he has been teaching business, PR and marketing on both undergrad and postgrad levels at various institutions. Currently, he's the programme leader for the new MA in International Fashion Business and doing a PhD in Fashion Promotion at ADI, UEL.
Kent Le (PhD cont, BBA, BA, MSc, FHEA) has worked at UEL since 2015. At UEL, Kent is responsible for the delivery and management of several modules on Fashion Marketing programme as well as teaching on Fashion Design and Fashion Textiles. Kent also teaches on the MA Fashion course, leading Entrepreneurship and Business units. Kent is responsible for co-ordinating various external events and competitions including the Fashion Entrepreneurship Roundtable 2016 and most recently the Fashion Marketing Competition - a collaboration project between UEL Fashion & Yulan Creative Agency. Additionally, Kent co-ordinates the interview/admission process for students applying for the BA Fashion Marketing programme.
Kent is currently the programme leader of the MA in International Fashion Business (Marketing Management and Luxury Branding pathways). In 2020, he was awarded UEL ACI Careers-Led Teaching Award for his innovative teaching and internship scheme development within the programme's curriculum.
Fellow of the Higher Education Academy
Reviewer, International Journal of Retail and Distribution Management
Reviewer (Fashion & Textiles), Laurence King Publishing
External Examiner, University of Northampton, UK
Kent has worked on different research projects, mainly applied research. Recent projects include a student research project with Fashion Marketing students, conducting an investigation of fashion consumers towards luxury brands entering the UK. The research project is funded by ADI and in collaboration with Grain Creative branding agency.
How Augmented Reality Transforms The Way Fashion Marketing Works: A case study of the luxury sector
Le, K.. 2020. <i style="color: rgb(0, 0, 0);"><span style="font-size: 11pt; font-family: Calibri, sans-serif;">Journal of Fashion Marketing and Management</span></i><span style="color: rgb(0, 0, 0);"></span>.
Fashion Marketing, Marketing & Communications, Fashion Social Media, Fashion PR, Luxury Brands Management, Luxury Branding, Luxury Management, Digital Marketing, Corporate Communications, Marketing Strategies, Fashion Buying & Trends Forecasting, Augmented Reality, Virtual Reality
FT4100 Introduction to Fashion Marketing
FT5100 Strategic Fashion Marketing
FT5000 Personal Identity & Portfolio Development
FT5003 Contemporary Issues in Fashion
FT6100 Final Major Project for Fashion Marketing
FT7407 Entrepreneurship in the Creative Industries