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Mr. Kent Le

Programme Leader MA International Fashion Business

Kent Le is a highly experienced Fashion Marketing consultant and educator. He is Australian Government’s 2011 Endeavour Award holder and a Chevening Scholar of the British Foreign and Commonwealth Office. Having worked in house and in agency, Kent is able to provide consultancy as well as implement campaigns in digital marketing, social media, PR and content marketing. He has led several successful business launches, digital campaigns and secured media coverage for clients on famous online and traditional media outlets, including high readership newspapers such as The Independent and The Daily Mail.  Since qualifying as a teacher in 2014, he has been teaching business, PR and marketing on both undergrad and postgrad levels at various institutions. Currently, he's the programme leader for the new MA in International Fashion Business and doing a PhD in Fashion Promotion at ADI, UEL. 

Psychology postgraduate seminar

    Kent Le (PhD cont, BBA, BA, MSc, FHEA) has worked at UEL since 2015. At UEL, Kent is responsible for the delivery and management of several modules on Fashion Marketing programme as well as teaching on Fashion Design and Fashion Textiles. Kent also teaches on the MA Fashion course, leading Entrepreneurship and Business units. Kent is responsible for co-ordinating various external events and competitions including the Fashion Entrepreneurship Roundtable 2016 and most recently the Fashion Marketing Competition - a collaboration project between UEL Fashion & Yulan Creative Agency. Additionally, Kent co-ordinates the interview/admission process for students applying for the BA Fashion Marketing programme.

    Kent is currently the programme leader of the MA in International Fashion Business (Marketing Management and Luxury Branding pathways). In 2020, he was awarded UEL ACI Careers-Led Teaching Award for his innovative teaching and internship scheme development within the programme's curriculum. 



    Member of the Chartered Institute of Marketing
    Fellow of the Higher Education Academy 
    Public Relations & Social Media Consultant, Leidar UK 
    Reviewer, International Journal of Retail and Distribution Management
    Reviewer (Fashion & Textiles), Laurence King Publishing
    External Examiner, University of Northampton, UK

    Overview

    Kent has worked on different research projects, mainly applied research. Recent projects include a student research project with Fashion Marketing students, conducting an investigation of fashion consumers towards luxury brands entering the UK. The research project is funded by ADI and in collaboration with Grain Creative branding agency. 



    Collaborators

    • UEL
    • External
    • Brand Consultant
      Grain Creative
    • Grain Creative

    Research

    Is Augmented Reality The New Marketing Solution For Bricks-And-Mortar Fashion Retail, 2020 Global Marketing Conference at Seoul, Global Alliance of Marketing & Management Associations, Seoul, 9-12 July 2020. 

    Le, K.. 2020.

    How Augmented Reality Transforms The Way Fashion Marketing Works: A case study of the luxury sector. Journal of Fashion Marketing and Management, 24(1). 

    Le, K.. 2020.

    Recipe for Disaster: an exploration of poverty and starvation in times of austerity. [Curated Show & Screening]

    Le, K. and Mooney, S.. 2019. London: Lubromirov Angus Hughes Gallery.

    Socially Conscious Arts: Recipe for Disaster - A work in progress. In: Research and Knowledge Exchange Conference 2019. [online] Available at: https://issuu.com/uelresearch/docs/rkeconferenceprogramme.

    Le, K. and Mooney, S.. 2019. University Square Stratford.

    Fashion brands, influencers and followers – who are really influencing us? An analysis of social media influencers in the fashion marketing sector. 7th International Conference on Contemporary Marketing Issues (ICCMI), Crete, 10-12 July.

    Le, K. 2019.

    Apps, Snaps And Fashion Chats: How Augmented Reality Transforms The Way Fashion Marketing Works. 6th International Conference on Contemporary Marketing Issues (ICCMI), Alexander Technological Educational Institute (ATEI) of Thessalonik and Manchester Metropolitan University, Athens, 27-29 June.

    Le, K. 2018.

    Action Research Project: Improving Academic Skills for Fashion Marketing through In-class Live Projects. 2017 Learning and Teaching Symposium, University of East London, London, 20 September 2017.

    Le, K. 2017.

    "How to set up a fashion business: a roundtable on fashion entrepreneurship", Fashion Symposium: The Future Is..., University of East London, London, 1-3 March 2016

    Le, K. 2016.

    Publications


    Funding

    Fashion Marketing, Marketing & Communications, Fashion Social Media, Fashion PR, Luxury Brands Management, Luxury Branding, Luxury Management, Digital Marketing, Corporate Communications, Marketing Strategies, Fashion Buying & Trends Forecasting, Augmented Reality, Virtual Reality 



    Interests

    Portfolio

    Undergraduate:

    FT4100 Introduction to Fashion Marketing
    FT5100 Strategic Fashion Marketing
    FT5000 Personal Identity & Portfolio Development
    FT5003 Contemporary Issues in Fashion
    FT6100 Final Major Project for Fashion Marketing

    Postgraduate:

    FT7407 Entrepreneurship in the Creative Industries

    Teaching