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Dr Ayantunji Gbadamosi

Senior Lecturer in Marketing

<br>, Business and Law, Business

Dr Ayantunji Gbadamosi [Bsc. (Hons), Msc., FHEA, FCIM}  joined UEL as a Senior Lecturer of Marketing in 2008. His research interests are in the areas of Consumer Behaviour, Marketing Communications, Marketing to Childen, and SME Marketing. He has since served as the Leader for Research and Knowledge Exchange, Programme Leader for Msc. International Marketing Management, and BA Marketing in the School. He has supervised several PhD students to successful completion and served as an examiner in several doctoral degree examinations. He is acknowledged in Who's who in the World. 

    Dr 'Tunji Gbadamosi {Bsc (Hons), Msc, PhD, FCIM, FHEA} is actively involved in teaching both at the undergraduate and postgradute levels and supervises several PhD students in the areas of  Consumer Behaviour, Marketing Communications, Marketing to Children, and SME marketing.



    Dr Ayantunji Gbadamosi is formerly the Leader for Research and Knowledge Exchange at the Royal Docks Business School of the University of East London, UK. He is currently a Senior lecturer of marketing in the school. He received his PhD from the University of Salford, UK and has taught marketing courses at various institutions including University of Lagos (Nigeria), University of Salford (UK), Manchester Metropolitan University (UK), Liverpool Hope University (UK), and various professional bodies. He is a Fellow of the Chartered Institute of Marketing (FCIM) and a Fellow of the Higher Education Academy (FHEA). Dr ‘Tunji Gbadamosi has several research outputs in the form of Journal articles, chapters in edited books, co-edited books, monograph, conference papers, and Case studies. His papers have been published in a variety of refereed journals including Journal of Brand Management, Thunderbird International Business Review, International Journal of Market Research, International Journal of Retail and Distribution Management, Marketing intelligence and Planning, Social Marketing Quarterly, Nutrition and Food Science, Young Consumers, Journal of Fashion Marketing and Management, Society and Business Review, International Journal of Consumer Studies, The Marketing Review, International Journal of Small Business and Enterprise Development, Entrepreneurship and Regional Development, International Journal of Entrepreneurship and Innovation, Journal of Place Branding and Public Diplomacy. He is the author of the book entitled Low-income Consumer Behaviour and the editor of The Handbook of Research on Consumerism and Buying Behaviour in Developing Nations. His co-edited books are: (a) Principles of Marketing – A Value-Based Approach, and (b) Entrepreneurship Marketing: Principles and Practice of SME Marketing. Dr Gbadamosi is a member of the editorial board of several academic journals. He has supervised several undergraduate and postgraduate students including 4 PhD students to successful completion and served as an examiner for 10 doctorate degree examinations. He is the current programme chair of the International Academy of African Business Development (IAABD) conferences. His research interests are in the areas of Consumer Behaviour, SME Marketing, Marketing to Children, and Marketing Communications.

    FELLOW OF THE HIGHER EDUCATION ACADEMY (FHEA)

    FELLOW OF THE CHARTERED INSTITUTE OF MARKETING (FCIM)

    External examiner roles:







    DBA Examination at Edinburgh Napier University -------------------------December, 2012







    PhD Examination at Edinburgh Napier University --------------------------January, 2014







    PhD Examination at Northumbria University, Newcastle-------------------February, 2014







    PhD Examination at the University of Wales, --------------------------------October, 2014







    PhD Examination at Leeds Beckett University--------------------------------February, 2015







    PhD Examination at London Metropolitan University-----------------------January, 2016















    Other External Role:





    Programme Chair for:



    International Academy of African Business Development (IAABD) conferences  ------ May, 2016 –


    He reviews manuscripts for these journals:



     Marketing Intelligence and Planning

     Journal of Customer Behaviour

     International Journal of Retail and Distribution Management

     International Journal of Consumer Studies

     Technology Analysis and Strategic Management

     Journal of African Business

     Management Research Review

     Arts and Social Sciences Journal

     Social Marketing Quarterly

     Journal of General Management

     Journal of Marketing for Higher Education

     Industry and Higher Education

     South Asian Journal of Global Business Research

     Foresight

     African Journal of Economic and Management Studies

     International Journal of Bank Marketing

     Qualitative Market Research: International Journal



    I



    Overview

    Sophia

    I am in a strong research network in the marketing discipline nationally and internationally. Apart from the networks that revolve around the books I have edited, I am closely connected to academics associated with various conferences. I have independent and joint research plans around a number of interrelated themes such as postmodernism, acculturation and ethnic minority consumption, Ethnic entrepreneurship, Symbolic consumption, and brand relationship via-a-vis ethnic consumers. I plan to explore these deeply by making research funding applications such that will lead to robust submissions to high quality peer-reviewed journals.

    Books in Print



    1. Gbadamosi, A (2016) (ed.) ‘Handbook of Research on Consumerism and Buying Behaviour in Developing Nations, Hershey: IGI Global



    2. Gbadamosi, A., Bathgate, I., Nwankwo, S. (Eds.) (2013), ‘Principles of Marketing: A Value-based Approach’, Basingstoke: Palgrave Macmillan



    3. Nwankwo, S. and Gbadamosi, A. (2011), (Eds.) ‘Entrepreneurship Marketing: Principles and Practice of SME Marketing’, Oxfordshire: Routledge



    4. Gbadamosi, A. (2010), ‘Low-income Consumer Behaviour: A Contextual Focus on Women and Low-involvement Grocery Products’, Germany: LAP LAMBERT Academic Publishing





    Book Chapters in Print



    1. Gbadamosi (2016), ‘Consumer Behaviour in Developing Nations: A Conceptual Overview’ in Gbadamosi, A (ed.) ‘Handbook of Research on Consumerism and Buying Behaviour in Developing Nations, Hershey: IGI Global, pp.1-29



    2. Hamelin, N. Gbadamosi, A., Mohaouchane, S., and Benelkaid, I. (2016), ‘Consumer Attitude Towards Debt: Empirical Evidence from Morocco’, in Gbadamosi, A (ed.) ‘Handbook of Research on Consumerism and Buying Behaviour in Developing Nations, Hershey: IGI Global, pp. 53-76



    3. Ojo, S. Nwankwo, S, and Gbadamosi, A. (2015), ‘The Landscape of Ethnic Marketing in the UK’ in Jamal, A., Peñaloza, L. and Laroche, M. in Routledge Companion to Ethnic Marketing Oxfordshire: Routledge, pp.97-116



    4. Gbadamosi, A. (2015) ‘Family Consumption Systems in Africa: A Focus on Children’, in Nwankwo, S. and Ibeh, K. (Eds), Routledge Companion to Business in Africa in, Oxfordshire: Routledge, pp146-159



    5. Gbadamosi, A., Bathgate, I. and Nwankwo, S. (2013), ‘The Purpose of Marketing’, in Gbadamosi, A., Bathgate, I. and Nwankwo, S. (Eds.) , ‘Principles of Marketing: A Value-based Approach’, Basingstoke: Palgrave Macmillan, pp. 1-13



    6. Gbadamosi, A., and Pandya, K. V. (2013), ‘Managing Marketing Information for Value Creation’, in Gbadamosi, A., Bathgate, I. and Nwankwo, S. (Eds.) ‘Principles of Marketing: A Value-based Approach’, Basingstoke: Palgrave Macmillan, pp.104-138



    7. Gbadamosi, A. (2011), ‘Entrepreneurship Marketing Environment’, in Nwankwo, S. and Gbadamosi, A. (Eds.) ‘Entrepreneurship Marketing: Principles and Practice of SME Marketing’, Oxfordshire: Routledge, pp. 55-78



    8. Gbadamosi, A. (2011), ‘Managing products in Small and Medium-sized Enterprises: A customer-oriented Perspective’ in Nwankwo, S. and Gbadamosi, A. (Eds.) ‘Entrepreneurship Marketing: Principles and Practice of SME Marketing’, Oxfordshire: Routledge, pp108-126



    9. Gbadamosi, A. (2004), ‘Theories of Comparative Management and Administration’ In Ogundele, O.J.K. (ed.) Comparative management and Administration- A Book Of Readings’. Lagos: Concept Publication pp.62-78



    10. Gbadamosi, A. (2004), ‘Cultural Dimension of Comparative Management and Administration’, In Ogundele, O.J.K. (ed.) Comparative management and Administration- A Book Of Readings’. Lagos: Concept Publication pp.111-137



    11. Adebakin M. and Gbadamosi, A. (2004), ‘Selected problems of Comparative Management and Administration’ In Ogundele, O.J.K. (ed.) Comparative management and Administration- A Book Of Readings’. Lagos: Concept Publication pp.333-344



    12. Gbadamosi, A. (2001), ‘The Concept of Business’ In Asika, N. and Odugbesan, A. (eds.) ‘Understanding Nigerian Business Environment- A Book of Readings’. Concept Publication (Lagos), pp. 9-21











     Refereed Journals – in Print



    13. Gbadamosi, A. and Yusuf, T. O. (2016), ‘Exploring Consumer Opportunism Conundrum in Insurance Industry: The Role of Marketing' The Marketing Review, vol. 16, No.1, pp.93-107



    14. Gbadamosi, A. (2015) ‘Brand Personification and Symbolic Consumption among Ethnic Teenage Consumers: An Empirical study’ Journal of Brand Management vol. 22, No9, pp.737-759



    15. Gbadamosi, A. (2015), ‘Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study’, Society and Business Review, vol. 10, No. 2, pp.150-169



    16. Harengel, P. and Gbadamosi, A. (2014) ‘”Launching” A New Nation: The Unfolding Brand of South Sudan, Journal of Place Branding and Public Diplomacy 10 (1), pp. 35-54.



    17. Gbadamosi. A. (2013) ‘Consumer Involvement and Marketing in Africa: Some Directions for Future Research” : International Journal of Consumer Studies, 37, No.2, pp. 234-242



    18. Samad, N., Nwankwo, S. and Gbadamosi, A. (2013), ‘Impact of Management Structure on Development Programmes: Lessons from Social Marketing of Family Planning in Pakistan ’, Social Marketing Quarterly, vol. 19, No. 1 pp. 40-51.



    19. Ojo, S., Nwankwo, S. and Gbadamosi, A. (2013) ‘African Diaspora Entrepreneurs: Navigating Entrepreneurial Spaces in ‘Home’ and ‘Host’ Countries’: International Journal of Entrepreneurship and Innovation, vol. 14, No.4., pp211-221



    20. Ojo, S., Nwankwo, S. and Gbadamosi, A. (2013) ‘Entrepreneurship Among Immigrant Africans In The UK: The Myths of Informal and Illegal Enterprises’, Entrepreneurship & Regional Development, vol. 25, No.7-8, pp587-611



    21. Nwankwo S. and Gbadamosi, A. (2013), ‘Faith and entrepreneurship among the British African-Caribbean: Intersections between religious and entrepreneurial values’,: International Journal of Small Business and Enterprise Development, Vol. 20 No. 3, 2013, pp. 618-633



    22. Gbadamosi, A. , Hinson, R., Eddy, T. K. and Ingunjiri, I. (2012), ‘Children’s attitudinal reactions to TV advertisements: The African experience’, International Journal of Market Research, vol.54, No.4, pp. 543-566



    23. Al-Shamali, S., Nwankwo, S. and Gbadamosi, A. (2012), ‘CRM in the Banking Sector: Framework and Applications’, International Journal of Customer Relationship Marketing and Management, vol.3, No. 4, pp.40-49



    24. Nwankwo, S. and Gbadamosi, A., and Ojo, S., (2012), ‘"Religion, spirituality and entrepreneurship: the church as entrepreneurial space among British Africans" Society and Business Review vol.7, No.2, pp.149-167



    25. Gbadamosi, A. (2012), ‘Acculturation: An Exploratory Study of Clothing Consumption among Black African Women in London (UK)’, Journal of Fashion Marketing and Management, vol. 16, No.1, pp.5-20





    26. Gbadamosi, A. (2012), 'Exploring Children, Family, and Consumption Behaviour: Empirical Evidence from Nigeria', Thunderbird International Business Review, 54, 4, pp. 591-605



    27. Osei, C. and Gbadamosi, A. (2011), ‘Re-branding Africa, Marketing Intelligence and Planning, vol.29, No.3, pp.284-304



    28. Samad, N., Nwankwo, S. and Gbadamosi, A. (2010), ‘Branding in Contraceptive Social Marketing: The Pakistani experience’, Social Marketing Quarterly, vol.16, No.2, pp.50-68



    29. Gbadamosi, A. (2010), ‘Regulating Child-related Advertising in Nigeria’, Young Consumers, vol.11, No.3, pp.204-214



    30. Gbadamosi, A. (2009), ‘Cognitive dissonance: The implicit explication in low-income consumers’ shopping behaviour for ‘low-involvement’ grocery products, International Journal of Retail and Distribution Management, vol. 37, No.12, pp. 1077-1095



    31. Yusuf, T. O. , Gbadamosi, A., and Hamadu, D. (2009), ‘Attitudes of Nigerians Towards Insurance Services: An Empirical Study’, African Journal of Accounting, Economics, Finance & Banking Research, (USA) vol.14, No.4, July, pp.34-46



    32. Gbadamosi, A. (2009), ‘Low Income Consumers’ Reactions to Low-involvement Products’, Marketing Intelligence and Planning, vol.27, Issue 7, pp.882-899



    33. Gbadamosi, A., Iwaloye, O. and Bamber, D. (2009), ‘An Exploratory study Of Students’ Consumption Of Non-Alcoholic Beverages In Nigeria: A Qualitative Perspective, Nutrition and Food Science, vol.39, 6, pp.609-618



    34. Ogundele, O.J.K. and Gbadamosi, A. (2006), ‘An Empirical Study of the Marketing Strategies of Nigerian Small Scale Businesses’, Lagos Organization Review, vol.2, No.3, (Jan- March), pp.80-88



    35. Gbadamosi, A. (2004), ‘Total Quality Marketing: The Missing Link in Nigerian Entrepreneurship’, Nigerian Journal of Marketing, vol.5, No.1, (April), pp. 124-130



    36. Gbadamosi, A. (2003), ‘The Antecedents and Consequences of Consumers’ Purchase Decisions of Newly Introduced Products (NIP): An Empirical Approach. Nigerian Journal Of Risk and Insurance {N.J.R.I}, vol. 4. No. 1, pp. 68-85



    37. Gbadamosi, ‘Tunji. (2000), ‘Consumers’ Redemption: Whose Responsibility?’ International Journal of Management Sciences and Information Technology. Vol.1 No.1 – April, p.46 –54.









    Refereed Conference papers – in Print



    38. Fletcher, K., Gbadamosi, A., and Nwankwo, S. (2016), ‘Consumer-Generated Radical Marketing: A Business Opportunity in the Digital Age’, in Radical Marketing, Academy of Marketing (AM) conference, Newcastle Business School, Northumbria University, UK, 4th – 7th July, 2016



    39. Gbadamosi, A. (2016), Masculinity, Symbolism, and Ethnic Marketing in the UK: Setting a Research Agenda’, in Good Governance and Business Policies towards Sustainable African Business and Development, the International Academy of African Business and Development (IAABD) Conference at Nelson Mandela African Institute of Science and Technology (NM-AIST), Tanzania, May 11-14th, 2016



    40. Gbadamosi, A. (2015), ‘International Students and Acculturation in British Universities: A Qualitative Study’, International Journal of Arts and Sciences (IJAS) Conference, Boston, Massachusetts, USA, 26th - 30th May 2015



    41. Gbadamosi, A. and Madichie, N. (2014), ‘Demarketing of Higher Education - Thinking out of the Box or out of Focus?’, Institute of Small Business and Entrepreneurship (ISBE) conference, Manchester, 5th -6th, November, 2014



    42. Gbadamosi, A. (2014), ‘Symbolic Consumption among Black African Women in the UK’, in Spring, A and Rwelamila, P. D. (Eds.) The Development and Sustainability of African Business: The Role of the African Diaspora, Proceedings of the International Academy of African Business and Development (IAABD) Conference at Barbados 26 - 29th May, 2014



    43. Gbadamosi, A. (2013), ‘Exploring The Mediating Role of Ethnic Entrepreneurship in Acculturation of Black African Consumers in the UK’, Institute of Small Business and Entrepreneurship (ISBE) conference, Cardiff, 12th - 13th November, 2013



    44. Gbadamosi, A. (2013), ‘The Paradox of Entrepreneurship Marketing Engaging with Pentecostalism: The Case of Black African Women in London (UK) in Obuah, E. (ed) ‘Integrating African Markets and Economies in a changing Global Economy: Issues, challenges and Opportunities". Proceedings of the International Academy of African Business and Development (IAABD) Conference at Gimpa, Accra, Ghana, May 14-18, 2013



    45. Samad, N. and Gbadamosi, A. (2013), ‘The Use of Social Marketing in Obesity Control’, In International Journal of Arts and Sciences Conference, Matla, March 2-7, 2013



    46. Gbadamosi, A. (2012), ‘SME Marketing and Pentecostalism among the African-Caribbean in London (UK): Exploring Pastors’ Perspectives’, Institute of Small Business and Entrepreneurship conference, Dublin, 7th-8th November, 2012



    47. Brimelow, Z. Gbadamosi, A. And Bamber, D. (2012) ‘Women, Beauty, Perception And Consumption Behaviour: Implications For Organisational Studies’ British Academy of Management Conference, Cardiff University, UK, 11th-13th September, 2012



    48. Gbadamosi, A. (2012), ‘Entrepreneurship Marketing And Pentecostalism In London, UK: The African-Caribbean Experience’, In Marketing: Catching The Technology Wave’, Proceedings Of The Academy Of Marketing (AM) Conference at The University of Southampton, UK, July 3rd -6th



    49. Gbadamosi, A. (2012), ‘Researching into Symbolic Consumption among Black Africans in the UK: How far are we from the Milestone? , in Obuah, E. (ed) ‘African Business And Development In A Changing Global Political Economy: Issues, Challenges And Opportunities’ Proceedings of the International Academy of African Business and Development (IAABD) Conference at El Jadida Polydisciplinary University, El Jadida, Morocco, May 15-19, 2012



    50. Gbadamosi, A. (2011), 'Clothing Acculturation Among Black African Women in London (UK): An Exploratory Study', in Obuah, E. (ed) ‘African Business and Sustainable Development: Challenges in the Era of Globalization', Proceedings of the International Academy of African Business and Development (IAABD) Conference at Athabasca University, Edmonton, Canada, May 17- 20, 2011



    51. Gbadamosi, A., Oniku, A., and Bamber, D. (2011), 'Brand Personality Re-examined: Perspective from Fast-food Industry in a Typical African Country', in Obuah, E. (ed) ‘African Business and Sustainable Development: Challenges in the Era of Globalization', Proceedings of the International Academy of African Business and Development (IAABD) Conference at Athabasca University, Edmonton, Canada, May 17- 20, 2011



    52. Gbadamosi, A. and Madichie, N. O. (2010), ‘Adaptive Curriculum for Entrepreneurial Learning: A case Study of SME Marketing at UEL’, Institute for Small Business and Entrepreneurship Annual Conference, Grand Connaught Rooms, London, November, 2 -4, 2010



    53. Gbadamosi, A. (2010), ‘A Conceptual Overview of Consumer Involvement: Implications for Marketing in Africa’, in Obuah, E. (ed) ‘Moving Africa towards Sustainable Growth and Technological Development’, Proceedings of the International Academy of African Business and Development (IAABD) Conference at the University of Lagos, Nigeria, May 18- 22, 2010



    54. Gbadamosi, A. and Yusuf, T. O. (2010), ‘Curbing the Menace of Opportunism in Insurance Business: The Mediating Role of Marketing Strategies’, in Transformational Marketing, Proceedings of the Academy of Marketing (AM) conference at the Coventry University Business School, UK, July 6-8, 2010



    55. Nwankwo, S. and Gbadamosi, A. (2009), ‘Mediating Effects of Black Pentecostalism on Entrepreneurial orientations’, Institute for Small Business and Entrepreneurship Annual Conference, The Novas Centre, Liverpool, UK, November, 3-6



    56. Gbadamosi, A. and Oniku, C. A. (2009), The Strategic Implications of China’s Economic Pacts with Sub-Sahara African Countries: The Case of Nigeria, International Journal of Arts and Sciences Conference, Bad Hofgastein, Austria, June 1-4



    57. Gbadamosi , A. (2009), ‘Advertising to Children in Nigeria: Improving the status Quo for Enhanced Ethical Marketing Practices’, in Sigue, S. (ed.) ‘Repositioning African Business and Development for the 21st Century’, Proceedings of the International Academy of African Business and Development (IAABD) Conference at the Makerere University Business School, Kampala, Uganda, May 19-23



    58. Hamadu, D., Yusuf, T. O., and Gbadamosi, A. (2008), ‘Attitude of Nigerians Towards Insurance Services’, in Sigue, S. (ed.) ‘Global and Local Dynamism in African Business & Development’, Proceedings of the International Academy of African Business and Development (IAABD) Conference at the University of Florida, Gainesville, USA, 20th– 24th of May, 2008



    59. Gbadamosi, A., Iwaloye, O. and Bamber, D. (2008), ‘An Analysis Of Students’ Consumption Of Non-alcoholic Beverages in Nigeria: A Qualitative Inquiry’, in ‘Reflective Marketing in a Material World’, Academy of Marketing (AM) Conference, at Robert Gordon University, Aberdeen, 8th – 10th July, 2008



    60. Gbadamosi, A. (2007), ‘Catch Them Young: An Exploratory Study of the Roles of Children in Family Purchase Decisions In Nigeria’, in Ayadi, F. (ed.), ‘Building New Strategic Partnership for Africa’s Development’, Proceedings of the International Academy of African Business and Development (IAABD) Conference at London Metropolitan university, London, UK, 29 May – 2 June 2007, pp.320-326



    61. Gbadamosi, A. (2007), ‘Low-Income Consumers’ Reactions to Sales Promotion Stimuli of Low Involvement Products: An Exploratory Perspective’, Proceedings of Salford Postgraduate Annual Research Conference (SPARC), The University of Salford, UK, 10th -11th May, 2007, pp.87-103



    Case Studies – in Print



    62. Gbadamosi (2015) ‘British Supermarkets and Multiculturalism in Consumer Food Shopping Behaviour’, in Sage Business Cases, DOI: http://dx.doi.org/10.4135/9781473928145 | Online ISBN: 9781473928145



    63. Gbadamosi, A. (2015), ‘HSBC: Internal Marketing Drives Overall Excellence’, in Armstrong and Kotler, P. Marketing: An Introduction, 12th (Global) Edition: Pearson Education Limited, pp245-246



    64. Gbadamosi, A. (2015), ‘British Airways: Customer orientation at its Peak’ in Armstrong and Kotler, Marketing: An Introduction, 12th (Global) Edition: Pearson Education Limited pp 47-48



    65. Gbadamosi, A. (2013), ‘Samsung: Managing product Lines in a competitive Environment’, in Omar, M., Osei, C., Williams, Jr., R.L., and Williams, H. A., ‘Product as A Point of Value’, Chapter6, ‘Principles of Marketing: A Value Based Approach’, Basingstoke: Palgrave Macmillan, pp.197-198



    66. Gbadamosi, A. (2013), ‘Value for Money’: A Key Focus in Primark’s Pricing Strategy’, in Ohohe, E., ‘Pricing Strategy’, Chapter7, ‘Principles of Marketing: A Value Based Approach’, Basingstoke: Palgrave Macmillan, pp.225-226



    67. Gbadamosi, A. (2013), ‘Social Media Marketing at TFL’ in Imafidon, C.,’, Chapter13, ‘Social Media Marketing: A Value Based Approach’, Basingstoke: Palgrave Macmillan, pp.383-384



    68. Gbadamosi (2014) Tesco: ‘“Every Little Helps”: A Beautifully Integrated Marketing Communications Campaign’ – in Kotler, P. and Armstrong, G., ‘Principles of Marketing’, (Global) 15th ed, Essex: Pearson Education Limited pp.426-427



    69. Gbadamosi, A. (2013) ‘Real Decisions at ASDA: It’s all about Customer-oriented Philosophy ‘ in Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B. R. and Mitchell, V. , ‘Marketing: Real People, Real Decisions’, Essex: Pearson Education Ltd 2nd European Edition pp.185-187



    70. Gbadamosi, A. (2013) ‘Nokia: Managing the Market-led Sales team’ in Armstrong and Kotler, Marketing: An Introduction, 11th (Global) Edition: Pearson Education Limited, pp.418-420



    71. Gbadamosi, A. (2012) Celebrity Endorsements: The Good, The Bad, and The Ugly – in Kotler, P. and Armstrong, G., ‘Principles of Marketing’, (Global) 14th ed, Essex: Pearson Education Limited, pp 445-446



    72. Gbadamosi, A. (2011) Lidl Explores Further Expansion in Global Retailing – in Keegan, W. J. and Green, M. C., ‘Global Marketing’, 6th ed, Essex: Pearson Education Limited, pp.428-429







    Collaborators

    • test

    Research

    Publications

    Funding




    Interests

    Portfolio

    1. PhD supervision

    2. Module Leader: Understanding Consumers (UG)

    3 Module Leader: Contemporary issues in Marketing (UG)

    4. Team member: Global and Cross cultural Marketing (UG)

    5. Module Leader: International Marketing Management (Distance Learning)

    6. Module Leader: Integrated Marketing Communications (Distance Learning)

    7. Module Leader: Consumer Behaviour and Research (Distance Learning)

    8. Team member: Research Methodology (PG)



    Teaching