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Professor Rowan Bayne

Emeritus Professor

Rowan's main expertise is in applied personality theory (particularly the MBTI), counselling and counsellor training.  He has been a consultant on selection interviewing, assertiveness, personality differences or counselling for several major organisations such as the BBC, British Rail, the City of London and Warwick University.

  • School of Psychology
    The University of East London
    Stratford Campus
    E15 4LZ

    Rowan has taught, investigated and written about three main areas of psychology for over 30 years: psychological type theory in its MBTI sense, counsellor education and training and assertiveness training. He has worked with many organisations, including British Rail, City of London and the BBC. He has published eighteen books and over 150 articles, papers and chapters. His previous work was research and training in selection, especially selection interviewing, with the Civil Service Department in London. His PhD from Aberdeen University was on the meaning and measurement of self-disclosure, and he was a member of the expert panel of three psychologists tested in the BBC 1 programme “What am I Like? The Personality Test” (September 2004).

    External Examiner

    PhD theses at Macquarie University, Australia (2004), Cranfield University (2001) and King’s College (2001).
    MPhil at Goldsmiths (2001).
    Professional Doctorates at Middlesex University (2006 and 2007[2]).
    BSc Counselling, New College, Southampton University (2000–2002).
    MBA, Cranfield School of Management, (2005—).

    2008 to the Cranfield dates



    Nicolson, P., & Bayne, R. (2014). Psychology for social work theory and practice. Basingstoke: Palgrave Macmillan.|
    Bayne, R. (2013). The counsellor’s guide to personality: Understanding preferences, motives and life stories. Basingstoke: Palgrave Macmillan.|

    Smith, V., Collard, P., Nicolson, P., & Bayne, R. (2012). Key concepts in counselling and psychotherapy theory: A critical A–Z guide. Maidenhead: Open University Press.|

    Bayne, R., & Jinks, G. (2010). How to survive counsellor training. An A–Z guide: Palgrave/Macmillan.|

    Bayne, R., Jinks, G., Collard, P., & Horton, I. (2008). The counsellor’s handbook: A practical A-Z guide to integrative counselling and psychotherapy (3rd ed.). Cheltenham: Nelson Thornes.|

    Edited Books

    Bayne, R., & Jinks, G. (Eds.). (2013). Applied psychology: Research, training and practice (2nd ed.). London: Sage.|

    Conference Papers

    Bayne, R. (2007). Strengths and limitations of psychological type (MBTI) theory and practice. Paper presented at the 1st Applied Positive Psychology Conference, Warwick.


    • test


    1. 18 18 books, for example:


    Nicolson P. & Bayne R. (2014) Psychology for Social Work Theory and Practice.

    Basingstoke: Palgrave Macmillan. 4th ed. 


    Bayne, R. (2013) The Counsellor’s Guide to Personality: Preferences, motives and life stories. Basingstoke: Palgrave Macmillan.


    Bayne, R. & Jinks, G. (Eds) (2012) Applied Psychology. Research, training and practice.  London: Sage, 2nd ed.


    Smith V., Collard P., Nicolson, P. & Bayne R. (2012) Key Concepts in Counselling and Psychotherapy Theory.  A Critical A-Z Guide.  Buckingham: Open University Press. 


    Bayne, R. &, Jinks, G. (2010) How to Survive Counsellor Training. An A-Z guide. Basingstoke: Palgrave Macmillan.


    Bayne, R., Jinks, G., Collard, P. & Horton, I. (2008) The Counsellor`s Handbook. A practical A-Z guide to integrative counselling and psychotherapy. Cheltenham: Nelson Thornes, 3rd ed.


    Bayne, R. (2005) Ideas and Evidence: Critical Reflections on MBTI Theory and  Practice.

    Gainesville, FL: Center for Applications of Psychological Type.


    Bayne, R. (2004) Psychological Types at Work. An MBTI® perspective. London: Thomson.


    Bayne, R., Nicolson, P. & Horton, I. (Eds) (1998) Counselling and Communication Skills for Medical and Health Practitioners. Leicester: British Psychological Society, then Oxford: Blackwell.


    Bayne, R., Horton, I. & Bimrose, J. (Eds). (1996) New Directions in Counselling.
    London: Routledge.


    Bayne, R. (1995) The Myers-Briggs Type Indicator. A critical review and practical guide. London:

    Chapman and Hall, then Cheltenham: Nelson Thornes.



    2. About 150 other publications, including:


    Bayne, R. (2013) Psychological type theory and problem-solving styles.  In Kessler, E. H. (ed) Encyclopedia of Management Theory.  London, Sage.


    Varlami, E. & Bayne, R (2007) Psychological type and counselling psychology trainees’ choice of counselling orientation.  Counselling Psychology Quarterly, 20, 361-373.


    Dodd, N., and Bayne, R. (2007) Internal reliability and item analysis of the KTSII.  Journal of Psychological Type, 67, 71-83. 


    Grande, L. & Bayne, R. (2006) Adult dyslexia – the challenge to counsellors.  Therapy Today, April, 31-34.


    Bayne, R. (2003) Love, money and studying: you and your personality type at university.  The Psychologist, 16, 529-531.


    Churchill, S. and Bayne, R. (1998) Psychological type and conceptions of empathy in experienced counsellors.  Counselling Psychology Quarterly, 11, 379-390.


    Bayne, R. and Kwiatkowski, R. (1998).  Type and time orientation: a partial replication and critique of Harrison and Lawrence.  Journal of Psychological Type, 47, 28-34. 


    Bayne, R. (1999).  The counselling relationship and psychological type.  In C.Feltham (ed) Understanding the Counselling Relationship.  London, Sage.


    Bayne, R. & Fletcher, C. (1983) Selecting the selectors.  Personnel Management, 15, 42-44.


    Bayne, R. (1973) ‘Real self’ as a useful topic for first - year psychology courses.  Bulletin of the British Psychological Society, 26, 214-220. 



    Psychological type theory (MBTI): theory, research and applications
    Counsellor education and training
    Assertiveness training