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Dr Alessandro Bigi

Lecturer

Royal Docks School of Business & Law

    Alessandro has worked in higher education as a researcher and a professor at Franklin University Switzerland, University of Verona and University of Brescia. His research focuses on digital marketing, artificial intelligence and strategy, tourism marketing, wine marketing.



    Innovation Manager – Italian Ministry of Economic Development
    Ph.D. – Royal Institute of Technology, Stockholm, Sweden
    MBA – Rotterdam School Of Management, Erasmus University. Rotterdam, The Netherlands
    Visiting Professor – Università degli Studi di Verona

    Overview

    Food tourism in Italy


     

    Collaborators

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    Research

    'Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation' T Eriksson, A Bigi, M Bonera - The TQM Journal, 2020

    Publications


    Funding

    Digital Marketing, Marketing, Political Marketing



    Interests

    Portfolio

    Marketing (MBA)
    Digital Marketing



    Teaching