Dr Alessandro Bigi
Royal Docks School of Business & Law
Alessandro has worked in higher education as a researcher and a professor at Franklin University Switzerland, University of Verona and University of Brescia. His research focuses on digital marketing, artificial intelligence and strategy, tourism marketing, wine marketing.
MBA – Rotterdam School Of Management, Erasmus University. Rotterdam, The Netherlands
'Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation' T Eriksson, A Bigi, M Bonera - The TQM Journal, 2020
Digital Marketing, Marketing, Political Marketing