Dr Gokhan Aydin
Senior Lecturer - Fashion Marketing
Currently Dr. Gokhan Aydin is working as a senior lecturer lecturing on strategic marketing, mental wealth, professional portfolio and relevant topics at School of Arts & Creative Industries.
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University of East London
Docklands Campus
University Way
London, E16 2RD
United Kingdom
E16 2RD - g.aydin@uel.ac.uk
Gokhan Aydin PhD, MBA, BSc (Eng), received his PhD from Istanbul Technical University on Management Engineering and MBA degree from Koc University. He is currently working as a Senior Lecturer at UEL Fashion Marketing course. He has been lecturing on various marketing topics including but not limited to Marketing Management, Services Marketing, Digital Marketing and Brand Management at graduate and undergraduate levels since 2013. He has 12 years of hands on private sector work experience on brand & product management, digital marketing, international sales and marketing and retail management. In addition, he is working as an independent consultant on strategic marketing, brand management and retail management projects. His research areas include online consumer behavior, digital marketing and mobile applications.
Overview
Collaborators
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Research
Publications
Dr. Aydin earned grants and funding from Istanbul Chamber of Industry and Istanbul Medipol University:
-Istanbul Chamber of Industry University Industry Collaboration Grant – 2006: Awarded grant for PhD thesis study “Consumer-based brand equity’s effect on financial performance
-Istanbul Medipol University Scientific Project Grant - 2019: Awarded grant for research project on “Enabling effective use of mobile applications in promoting health".
Funding
His research interests include online consumer behavior, digital marketing (e.g. mobile marketing, social media marketing), digitalization (e.g. mobile application use and mobile payment adoption), brand management and luxury brand management. He commonly works with cross-sectional data and applies multi-variate analysis methods including structural equation modelling (SEM) and clustering via machine learning algorithms in his studies.
Interests
Portfolio
In his academic career exceeding 8 years, Dr. Aydin lectured on various aspects of marketing and management such as Marketing Management, Brand Management, Digital Marketing, Consumer Behaviour, Customer Relationship Management, Presentation Techniques, Sales Management, Services Marketing, Healthcare Services Marketing, International Marketing and Research Methods at undergraduate & graduate levels in various programmes at different schools (School of Business, School of Health, School of Communications, Arts & Creative Industries).