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University of East London welcomes its new vice-chancellor and president, Professor Amanda Broderick

The University of East London (UEL) welcomed its new vice-chancellor and president, Professor Amanda Broderick, on Monday.

An eminent social scientist, Professor Broderick brings to UEL a wealth of academic and commercial experience. She will provide strategic and academic leadership to the university, with overall responsibility for 1,300 members of staff and 1,700 students, on campuses in London Docklands and Stratford.

Professor Broderick said, “UEL is an incredible institution which is realising the potential of a diverse range of learners, developing and fostering talent to engage successfully in the fourth industrial revolution, supporting east London’s regeneration, and advancing knowledge and discovering solutions across a range of research priorities.”

She said UEL’s diversity, in particular, provides it with the ability to be an agent of positive change when it comes to finding solutions to the challenges facing communities and making significant contributions to economic and societal regeneration.

Professor Broderick was previously Chief Executive Officer at Newcastle University London. She has held Chairs in International Business and Marketing at multiple institutions in the UK and Visiting Chairs internationally. Before moving to Newcastle University in 2015, she was Pro-Vice Chancellor (International Priorities) and founding Executive Dean of the College of Business & Law at the University of Salford and Principal of St. Cuthbert’s Society, a Durham University College.

She is also an award-winning researcher whose expertise lies in the fields of international business, marketing psychology and strategic communications.

Professor Broderick acknowledged that this is a turbulent time in global higher education, with institutions facing policy and economic challenges, as well as shifts in industry and societal expectations about education.

She said, “UEL must ensure that its education, applied research and engagement is both fit for purpose for the long-term future and creates distinct and identifiable value for our learners, partners and our communities.

“We’re now in the fourth industrial revolution, with automation, digital and machine learning technology being some of its distinctive features, and East London is a clear example of this revolution in new industries and new ways of working.

“We at UEL, in our vibrant multi-cultural location, need to ensure our partnerships with industry keep on growing and benefitting our students.”

On a more personal note, Professor Broderick, in a message to UEL staff, revealed that she, like many of the university’s students, was the first generation in her family to attend university. She expressed pride in her diverse personal and professional background.

Professor Broderick said, “I am the first generation in my family to go to university, modern university educated and a mixed-race woman. I have had the privilege to work in every strategic grouping of British University, and that diverse experience provides perhaps a different perspective to creative solutions.

She said, “I want our UEL education to light a fire of inspiration in all our learners, showing them that whatever their background and circumstances, education can have an amazing transformative effect on your life and on those around you.”

Read Professor Broderick’s full biography.