Search for courses or information

General news

Professor Amanda Broderick appointed UEL Vice-Chancellor

Professor Broderick brings wealth of academic and commercial experience to build on University's recent success 

The University of East London (UEL) is delighted to announce Professor Amanda Broderick as its new Vice-Chancellor and President. 

Professor Broderick, who will take up her new position in September, brings an outstanding track record of both academic scholarship and commercial experience.

She is an eminent social scientist and currently Chief Executive Officer at Newcastle University London. She has held Chairs in International Business and Marketing at multiple institutions in the UK and Visiting Chairs internationally.

Before moving to Newcastle University in 2015, she was Pro-Vice Chancellor (International Priorities) and founding Executive Dean of the College of Business & Law at the University of Salford.

She is also an award-winning researcher whose expertise lies in the fields of international business, marketing psychology and strategic communications.

Professor Broderick will provide strategic and academic leadership for the University, with overall responsibility for 1,300 members of staff and 17,000 students, spread across campuses in London Docklands and Stratford.

Professor Broderick said, “I am delighted to be joining the University of East London at a time when it is poised to break new ground in leading careers-facing education and talent development, building on its pre-eminent position in sport, its rewarding student experience and its rapidly developing industry partnerships. 

“UEL is one of the most diverse and vibrant educational institutions in London, making the most of its location in the burgeoning Docklands and Stratford areas with powerful connections around the world and particularly with our partner Commonwealth Universities.

“Its diversity provides an amazing ability for it to be an agent of positive change, to find solutions to the challenges of its communities and to make a significant contribution in economic and social regeneration.

“I am extremely proud to be called to serve an institution whose education and research focuses on developing the ability of individuals, industries and communities to make a positive difference in life.

“UEL is creating the next generation of nurses, engineers, scientists, artists, architects, leaders, managers, lawyers, psychologists and many more professions to take the lead in the fourth industrial revolution. This is a decade of opportunity for UEL and, together with University partners and friends, new and old, who will be joining us in this pioneering journey, I look forward to seeing ‘UELions’ realise their potential.”

Geoff Thompson, Chair of UEL’s Board of Governors, said, “Professor Broderick’s appointment is an exciting moment in the history of UEL. She has an outstanding blend of academic and commercial experience and I am confident she will bring vision, new ideas and inspirational strategic leadership.

“Following the change programme that UEL has been embarked upon for the past three years, Professor Broderick is the right person to take the University to the next level. 

“I know she is passionate about the values that make UEL such a unique place of teaching and learning and she is enthusiastic about building on our recent successes and tackling the challenges and opportunities that lie ahead.”

UEL has been on an upward trajectory across all UK league tables in the past two years, including being named recently as the country’s most improved university over the last decade for the quality of its student experience. It has also risen a total of 79 places in two years in the National Student Survey table for overall student satisfaction.

The University is located in one of the world’s most multicultural areas and 145 different nationalities are represented on its campuses. It prides itself in the real-world relevance of its courses and research and the quality of its partnerships and industry links.

Information about Professor Broderick’s career

Professor Broderick is currently Chief Executive Officer at Newcastle University London and has held Chairs in International Business and Marketing at multiple institutions in the UK and Visiting Chairs internationally. An eminent social scientist, she has a strong leadership track record and rare insight into a cross-section of strategic groupings of Universities.

Before moving to Newcastle University, she was Pro-Vice Chancellor (International Priorities) and founding Executive Dean of the College of Business & Law, University of Salford; Principal of St. Cuthbert’s Society (a Durham University College) and Deputy Dean of Durham Business School. She also led the development of the disruptive ‘challenger institution’ - University Academy 92, founded by the Class of ’92 and Lancaster University and launched in September 2017. 

Her leadership track record highlights her expertise in strategy development and execution; strong financial management and business planning; global education innovation; business partnership development; and, turn-around change management. She holds an entre- and intra-preneurial skills set and in-depth knowledge of alternative educational models and new business ventures in both charitable and for-profit environments.

Professor Broderick has a strong profile of forging successful collaborations within world-class higher education and business, and a high-achievement track record in business change and innovation. 

Her award-winning leadership in multi-disciplinary pedagogical innovation, technology-enhanced learning and embedding global employability within the curriculum has been acknowledged internationally. 

She consults widely for business, commerce and public policy and is a representative on a variety of national and international bodies and committees. She led the 2014 Times Higher Education Business School of the Year.

An award-winning researcher, her expertise lies in the fields of international business, marketing psychology and strategic communications with particular application to the digital and social business agendas. Her research has appeared in many leading business journals and she authors two seminal texts in her field.

She has contributed to internationally excellent/world-leading submissions in the last two UK Research Assessment Exercises with an internationally excellent/world-leading submission to the UK’s 2014 Research Excellence Framework. She has a multi-million pound track record in research and enterprise funding from governmental, professional & commercial sources.

She holds a profound commitment to developing graduates with sustainable, global leadership skills, as evidenced from her development and direction of multiple successful management education programmes and award-winning teaching expertise. She believes in ‘practicing what she preaches’ and engages in rigorous research that delivers a transformative contribution to business and society.

Married with three sons, she also has particular interests in eventing, dance and the value of sport more generally. She plays the piano, badly but with enthusiasm.