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UEL marketing students in final of national competition

UEL trio shortlisted for their marketing plans for travel website Student Universe

A group of final-year marketing students at the University of East London (UEL) have made it through to the final of the Chartered Institute of Marketing’s ‘The Pitch’ competition.

Team captain Naeem Ahmed (pictured, left), 25, from Redbridge, said, “We’ve been working as a team for most of the academic year on different projects, so when we heard about the competition we naturally wanted to go for it together. 

“The brief from CIM asked how we would help launch affordable travel website Student Universe in the UK, to replicate the success they’ve had in the US.

“Luckily, we had been working on a marketing plan about Student Universe as part of our final year project, so it was a perfect fit.” 

At next month’s final, Naeem (left) and fellow students Oksana Smolonikova (centre), from Latvia, and Aiste Cernauskaite (right), from Lithuania, will have to pitch their plan to a panel of judges from the CIM, Student Universe and others. 

It will be a change to receive industry feedback on their ideas and make the most of the networking opportunities on the day. 

Aidan Hart, senior lecturer in marketing at UEL’s Royal Docks School of Business and Law, said, “I’m delighted that our students have been shortlisted. 

"The final-year project on the BA Business Management (Marketing) programme has a strong emphasis on practical application and employability, with undergraduate final-year projects in marketing aligned with CIM’s professional industry standards.

“This is the first of what we hope will be many UEL marketing student entries to The Pitch.” 

The UEL trio will give a ten-minute presentation before a panel of judges at CIM’s headquarters on 9 March. First prize winners will bag £3,000 each, a year’s membership to CIM events and a Fitbit watch.