UEL sponsors East End Film Festival
Hollywood glamour mixed with east London heart, at the opening of the East End Film Festival.
UEL has worked closely with the East End Film Festival in the past, but this is the first year it’s taken on the role of a primary sponsor.
UEL’s sponsorship of the event, one of the largest of its kind in the UK, is a joint venture between the School of Arts and Digital Industries, which has a well-respected film programme, and Corporate Communications.
The director of the East End Film Festival, Alison Poltock, described UEL’s participation as “the perfect partnership.”
“Just in terms of the film students you have, that you’re rooted in the East End … the idea is to reflect and mirror and support the communities in the East End and it all chimes so perfectly with we’re doing,” Ms Poltock said.
The festival runs through the first two weeks of July. It offers a wide-ranging programme, which includes everything from international premieres to free pop-up screenings of locally made shorts. Venues include the Barbican Cinema, the Stratford Picturehouse and the Genesis Cinema in Whitechapel.
Simon Robertshaw, dean of the School of Arts and Digital Industries, said UEL’s sponsorship of the festival is a no-brainer.
“We are the creative hub of east London,” he said. “As a university, we are creating new talent and that new talent will be showing at that sort of festival. So I think we need to be supporting and nurturing that festival.”
Kelly Atkins, events manager for Corporate Communications, said bringing in the local people was very important to UEL, “Civic engagement is a massive thing for us and this is a really plum opportunity to push that out in the local community.”
About 80 percent of the festival’s attendees are east London residents, and many have connections to the University or its students and alumni, she said.
It’s also a good way to showcase the University’s own film programme, she added. UEL student filmmakers got a spot on the festival’s programme with a special screening of UEL shorts at the Genesis Theatre.
“We had our select guest list but it was open to the public and we got a great response,” Ms Atkins said.
Notes to Editors
The University of East London (UEL) is a global learning community with students from over 120 countries world-wide. Our vision is to achieve recognition, both nationally and internationally, as a successful and inclusive regional university proud of its diversity, committed to new modes of learning which focus on students and enhance their employability, and renowned for our contribution to social, cultural and economic development, especially through our research and scholarship. We have a strong track-record in widening participation and working with industry.