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Digital professor helps City leaders see the future

students studying at UEL

A UEL digital advertising expert has told business leaders at a Canary Wharf breakfast that they need to embrace the power of the web – and that doing so could be a game-changer for them and their companies.

Professor Paul Springer, who has worked on trial ad campaigns with names such as O2, Tate & Lyle and McDonalds, said the tricks and trends of the digital world were there to be mastered.

Around 30 business leaders from finance, law, education and communication gathered to hear Professor Springer speak at the Canary Wharf Executive Development Centre, for its first breakfast networking and seminar event.

“It’s about people like iTunes revolutionary Denzyl Feigelson, Google’s former SEO whizz Vanessa Fox, and crowdsourcing leader John Winsor,” he told them.

“What did they do differently, and what lessons did they share?” said Professor Springer, who’s written several books on the subject, and appeared on BBC television and radio.

Professor Springer, who has also developed branding for Coca Cola white goods and the music label TC9,  said UEL was keen to support industry and produce the next generation of talent.

“As our civic region includes the City, I’m happy to go for it” he said.

Centre Executive Director Phil Ryan was really pleased with the seminar.

“We’ve put ourselves on the Canary Wharf map,” he said.

The next breakfast seminar is on 10 June. It will feature Sharon Ward, author of The Changing Face of Compliance.

Notes to Editors

The University of East London (UEL) is a global learning community with students from over 120 countries world-wide. Our vision is to achieve recognition, both nationally and internationally, as a successful and inclusive regional university proud of its diversity, committed to new modes of learning which focus on students and enhance their employability, and renowned for our contribution to social, cultural and economic development, especially through our research and scholarship. We have a strong track-record in widening participation and working with industry.