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Latest trends in digital marketing

Session with the Chartered Institute of Marketing

The University of East London has joined forces with the Chartered Institute of Marketing for the latest in a series of practical discussions.

Latest Trends in Digital Marketing will take place on Microsoft Teams on Thursday, 26 November, starting at 6.30pm. To register for your free place, go to this page which provides all the instructions.

In this session, award-winning author and speaker Daniel Rowles, will guide you through the latest trends in digital marketing. The session will cover topics such as influencer marketing, latest trends in podcasting and video as well the latest developments in social media.

You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest “digital marketing toolkit” – a guide to the best free digital marketing tools which covers:

Digital marketing in perspective

  • Latest changes in Google and search
  • The changing role of online content
  • Social media latest tools and trends
  • The digital marketing toolkit download

This is the first of a small number of CIM Graduate Gateway Marketing Club online events planned for this academic year. 

What is the CIM Graduate Gateway Marketing Club?

For the past three years four leading London Universities – London South Bank University, University of Westminster, University of East London and the London College of Fashion – have collaborated with

CIM to run a programme of on campus practitioner led events for marketing students and London marketers alike.

About the speaker: Daniel Rowles

Daniel is a programme director for Imperial College Business School, a Fellow of the Chartered Institute of Marketing, CEO of and founding director of the Digital Leadership Programme. 

He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) with books that have been translated into 12 languages. 

Daniel has helped organisations of all types to use digital effectively, working with a wide range of businesses, from start-ups through to global clients such as the BBC, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more. 

Thursday, 26 November 2020