Breaking Bias - designing for a global audience by getting out of the lab
Google's senior UX researcher comes to UEL
Bias has a sneaky way of creeping into product development and if left unchecked, can result in products not being fully inclusive. This talk presents a range of methods that have been used in the Google Maps team to help product managers, engineers and UXers challenge assumptions about our users and truly build universal products.
For the past five years, Rajiv Arjan has been working in the international research team at Google learning about how to create products and services for the next billion users, most of which are coming online for the very first time. His research projects have taken him to India, Kenya, Senegal, Indonesia, Brazil and more. Raj is passionate about making information accessible to all and spends time working with various product teams at Google to help make that a reality. Most recently, Raj led the research for redesigning Google Maps for motorcycles, a feature now launched across India, Southeast Asia, and Kenya.
For more information, please email Bahar Khayamian-Esfahani