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Build and run a successful start-up: market research

Architecture

Learn the fundamentals of starting a successful start-up

Want to learn the fundamentals behind starting and running a successful start-up business? Our programme of easy to digest workshops will cover everything you need to know to get you up and running.

The following workshops are available to University of East London students, alumni and Newham residents only:.

5 November 10am-1pm, Docklands Campus

Start-Up: Market Research

Failing to analyse and understand the market and base product offerings on market requirements is one of the most common failures when starting a business. Attend this workshop so you don’t make the same mistake!

Think you know your customer? Will your business make money? Learn how to find what your target market are really willing to pay and avoid costly mistakes made due to poor market research!

Learn what is happening in the market to validate need and trends. Moving away from making emotional decisions and understanding your customer’s needs and what they will be happy to pay for.

Having an idea is the first step, validating its originality and ability to make you money is another. We will cover the various forms of market research in this interactive session- helping you gather and look for key information to help you make the most informed decision.

The workshop is designed for entrepreneurs who are interested in starting a new venture or are currently working to expand their existing start-up.

• What is market research- and why we do it?
• The various approaches and scope of market research?
• How do you define and size the market?
• Who are your potential customers?
• What are the different customer profiles?
• Understand the basic principles and practices of market research.

Tuesday, 5 November 2019
10:00-13:00

Docklands Campus

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