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Book launch: 'Contemporary Issues in Marketing'

Launch of 'Contemporary Issues in Marketing: Principles and Practice'

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers.

This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory.

Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting-edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

The contribution of the book to marketing theory and practice, and societal development will be discussed at the book launch.

Speakers will include: Dr Ayantunji Gbadamosi (University of East London); Dr Zubin Sethna (Regent’s University, London), Dr Aidan Kelly (University of East London), Dr Nnamdi Madichie (Abertay University), Dr Rula Al-Abdulrazak (University of East London),  Dr Ejindu Iwelu (University of Westminster), and Dr Nayyer Samad (University of Northampton).

Dr Ayantunji Gbadamosi is the Chair of the Research and Knowledge Exchange committee in the Royal Docks School of Business and Law of the University of East London, UK.

His papers have been published/accepted for publication in many internationally recognised peer-reviewed journals including Industrial Marketing Management, Journal of Strategic Marketing, Journal of Brand Management and the International Journal of Market Research. Dr Gbadamosi is the author of Low-income Consumer Behaviour and the sole editor of four books on consumerism and has co-edited several other books.

He has supervised several undergraduate and postgraduate students, including PhD students, to successful completion and served as an examiner for several doctorate degree examinations and he is the current Programme Co-Chair of the Academy of African Business Development (AABD).

Contemporary Issues in Marketing: Principles and Practice, edited by Dr Ayantunji Gbadamosi is published by SAGE.

The event is open to everyone. For further information please contact Dr Ayantunji Gbadamosi.

Thursday, 31 October 2019
17:00-19:00

University Square Stratford

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