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Start-Up School

At Start-Up School we will help you learn all the fundamentals of business
start-up. On completion of the programme you should have the first draft of your business plan and a better understanding of where you would like to take things next!
No experience necessary.


Please find the latest dates and times on our Eventbrite page

1 | Business Planning

Think you know your customer? Will your business make money? This practical session will teach you how to find what your target market is really willing to pay and avoid costly mistakes made due to poor market research!

2 | Ideation

‘Ideation’ is the creative process of generating, developing, and communicating new ideas. This interactive session will challenge, refine and develop your business idea.

3 | Starting a Business

You’re ready to start your business but the question is how and when do you ‘officially’ start a business?

As a start-up entrepreneur there are a number of options available to you when setting up or incorporating your new company and as a result it’s vital you know the difference between the options so that you are able to make the best decision for you and your business. The decision you make at the beginning will be fundamental to your first 12-18 months of trading and will influence some of the ways you manage your business on a day to day basis. During the workshop you will develop a clear insight into your options and as a result you should leave with thoughts around what structure is right for you as well as when is the right time to register your business.

4 | Market Research & Validation

Failing to analyse and understand the market and base product offerings on market requirements is one of the most common failures when starting a business. Attend this workshop so you don’t make the same mistake!

Think you know your customer? Will your business make money? Learn how to find what your target market are really willing to pay and avoid costly mistakes made due to poor market research!

5 | Finance & Cash Flow

This workshop is guaranteed to be intense and practical! The session will take you through a crash course in the financial planning and management tools you will need for your business in your first 6 – 12 Months. From pricing to breakeven to cash flows we will use practical examples to show you the difference between these tools and most importantly how to use them. We will also attempt to look beyond the numbers and spreadsheets and share with you how you can use these document on a day to day basis in your planning, forecasting, marketing, sales, the list goes on….. You will leave with knowledge, confidence and the tools to get you started and see you through your first £50,000 or two!

6 | Tax: The Dreaded Responsibility of an Entrepreneur

The unspoken, avoided, dreaded responsibility of an entrepreneur…

This informative session will provide an introductory overview of what you need to do to fulfil your tax responsibilities as a start-up business. We will cover the basics of tax and national insurance for those of you considering to become either a sole trader or a limited company and most importantly the key records you will need to keep from day one. You should leave the workshop with confidence in what you need to complete and when.

7 | Marketing Strategies for Start-Ups

Following on from our Market Research Workshop, you will now have a clearer idea of who your target customer(s) are, we will explore the ways to best communicate and sell to this group- this is known as the route to market. Each segment will have a variety of strategies that are proven to work best for the target group(s). By analysing how your favourite brands communicate with you, we will create a tailored marketing strategy for you and your business- as well as methods of evaluating their effectiveness.

8 | Sales: How to WOW your Audience

Looking at sales techniques and the customer behaviour- why we buy what we do. We will look at the AIDA model and Psychology of Influence and Persuasion.
This interactive workshop will get you all up and selling in no time- boost your confidence- share your idea and get feedback from your peers.
You should leave with an understanding of what the selling process is and an of overview ways to generate sales to close and retention strategies.